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#1251 What is the number one way to grow your audience when you're just starting out? Before you can expect people to discover you, showing up and providing value through existing channels is key. In this coaching session, I'm joined by Paul Higgins of the Cloud Consultants Collective and He is an expert in his industry who runs a Slack community for fellow cloud consultants, a niche of about sixty thousand people worldwide. So how should Paul go about reaching a highly targeted group? With no one else attempting this, how does he become the de facto online resource in his domain? I always say that the riches are in the niches, so I walk Paul through several strategies that can help him build authority and scale his business. We explore leveraging ebooks, keynotes, LinkedIn, and existing product communities to create a personal brand while serving others. Enjoy! Show notes and more at Privacy Policy at and California Privacy Notice at
#1250 Tim Ferriss once asked me a powerful question—what would this look like if it were easy? When we feel overwhelmed, it's often because we make our work more complex than it needs to be. Most of the time, the easy path can deliver the same or better results with less effort. This is what we zero in on in this coaching session with my guest, Chris Greer. He is a religious leader and author who wants to run retreats for people in need of a break from the craziness of day-to-day life. Today, I help Chris identify and focus on the essential elements that can help him shave years off of his launch dates. We talk about beta releases, in-person events, the best social network to use, building an email list, and much more. Chris and I cover a lot of ground, and we land on some great actionable tips that are applicable to any business. Enjoy! Show notes and more at Privacy Policy at and California Privacy Notice at
#1249 This week on the show, we're back with another Where Are They Now? session. My guest, Chris Roy of, is doing amazing work connecting animal shelters with transportation for rescues, foster homes, and more. When we last spoke, we explored several options to help Chris generate funds for Doobert. He had his entire team listen in on our chat as a starting point for new ideas. We now get to learn about the exciting pay-it-forward model they landed on. Chris gives us an inside look at how Doobert leverages e-commerce and drop-shipping in a way that feels genuine to their mission. He's a tech guy, so he shares all about the software solutions working behind the scenes to make it all happen. We also get into what's next for Doobert and how they're able to use their know-how to expand globally. Listen in to learn more about how Chris has built an incredible business around his passion! Show notes and more at Privacy Policy at and California Privacy Notice at
#1248 Many of you know I got laid off from my dream job in 2008 and started teaching architects how to pass the LEED exam as my first niche business. Luis Duque is now doing something very similar in the engineering space. He loves his job but also wants to share his knowledge and help others in his industry pass an exam. Luis hosts a podcast and shares resources and courses through his brand, Engineering Our Future. So, when you're not looking to build a massive audience, how do you engage people in your niche and find your superfans? With a full-time job and a family, what are the most efficient ways to grow a business? We discuss all that today. Luis and I explore paid advertising and other powerful avenues to help him reach targeted audiences. I also share some of the time-management tricks that help me stay productive. Listen in and enjoy! Show notes and more at Privacy Policy at and California Privacy Notice at
#1247 What should you do when you don’t even know where to start in business? One thing you shouldn’t do is get so caught up with steps eight, nine, and ten that you lose focus of steps one, two, and three. Today, I’m chatting with Dr. Damaris Grossmann of Mindfully Integrative. She is a veteran who has overcome serious health issues and is now helping others do the same. But, with a lot of stuff going on, it’s easy to start worrying about the little things and forget the very real impact we have on people’s lives. In this coaching session, I help Dr. Damaris focus on the most effective strategies to grow her brand. We talk about why her small but targeted audience can be extremely powerful. I also share my tips for podcast guesting and book marketing to help her reach more people. Listen in on this chat for a strong dose of inspiration and motivation! Show notes and more at Privacy Policy at and California Privacy Notice at
#1246 Getting to a point where there’s more demand for your services than you can handle is a dream come true, right? But what happens when you want to focus on building something bigger than yourself and have to turn down one-on-one clients to free up time? Today, I’m talking to Sybil Ackerman-Munson of Do Your Good. She works with philanthropists to help them figure out the most effective ways to donate money. We’re talking millions of dollars! But here’s the thing. Sybil’s expertise applies to donations of any size. She wants to take her business to the next level by creating resources for anybody looking to explore philanthropy. This means cutting back on client work and investing time into something that may or may pan out. In this coaching call, I share strategies that can enable her to halve her one-on-one work without losing any income. I also give her a new perspective on the risks she’s taking on. Often, these situations are not as frightening as we make them out to be in our heads! Show notes and more at Privacy Policy at and California Privacy Notice at
#1245 I love sharing these Where Are They Now? episodes because the progress is often incredible. This session is no exception. Back in episode 1190, Gillian Tietz introduced us to her amazing podcast. Through Sober Powered, she helps people understand and overcome addiction. Her show is growing fast, but Gillian has her sights set on something even bigger. You’ll hear it from her, but she is building a legit empire. The Sober Powered Media Network brings podcasters in the addiction space together under one brand. The benefits in terms of marketing, monetization, and sponsor acquisition are unbelievable. We chat about all of that today. Of course, Gillian is under a lot of pressure. We also dive into how to manage the stress that comes with this level of responsibility and why transparency is key. This is an inspiring conversation for anybody looking to take their business to the next level! Show notes and more at Privacy Policy at and California Privacy Notice at
The Business of Community Summit is a one-day virtual summit focused exclusively on the business thinking, decisions, and strategies needed to reach the economic potential of community for your business. You'll walk away with a clear roadmap for launching your own community this year! Visit to register for free.See Privacy Policy at and California Privacy Notice at
#1244 Something powerful happens when we connect with a targeted audience using the right language. Our products start flying off the proverbial shelf when we niche down and articulate specific problems and solutions. Case in point, Julie Browne coaches people through unexpected identity loss. If that doesn’t paint a picture, think about unpredictable events like divorce, job loss, or maybe a health situation. Many people are left questioning who they are after losing a big part of their lives. I know I was when I got laid off in 2008. So how should Julie think about marketing her broad expertise? In this episode, we talk about targeted audiences, finding the right messaging, book and podcast marketing, and we even touch on building communities. There are plenty of takeaways for you today if you're struggling to find clarity and focus in business. Show notes and more at Privacy Policy at and California Privacy Notice at
#1243 Often we create excuses for ourselves to mask the fear that’s actually holding us back. Azreer Gill lives in Cambridge Bay, Canada. He’s within the Arctic Circle, and, as you can imagine, that comes with some challenges. But are these obstacles a legitimate reason not to start a business that could save lives? Like many people in his community, Azreer has struggled with addiction. He is now seven years sober and wants to help people by sharing his recovery story, but he needs a push to get started. We discuss why podcasting is the perfect medium for him and how he can use it to build a targeted audience. Azreer does stand-up, so he’s already a great storyteller. When we use our experiences and define a problem better than our listeners, it’s natural for them to come to us for solutions. This episode is a great reminder to look under the hood and understand the source of your limiting beliefs. Show notes and more at Privacy Policy at and California Privacy Notice at
#1242 What happens when you experiment with different tactics in your business to see what works? Usually, a few strategies pan out, while most don’t. But what do you do when suddenly everything you throw at the wall starts to stick? How do you zero in on the path that grows your business without taking up all your time? Bill Henry is an elementary music teacher and founder of Mr. Henry's Music World. He also co-hosts The Music Podcast for Kids, and runs an incredible music education YouTube channel! Bill serves multiple audiences, has courses for sale, affiliate marketing requests coming in, and even some very interesting franchising opportunities. We hop in the DeLorean today to help Bill get some clarity about what the future could look like. Saying yes to one opportunity often means saying no to others, so we need to know where our time is best spent. Show notes and more at Privacy Policy at and California Privacy Notice at
#1241 As you know, I’ve written several books over the years. The support from readers has been phenomenal, and I’m massively grateful for it. Of course, it’s still important to look back at my book launches and think about what I would do differently now. That’s exactly what my returning guest, Jadah Sellner, wants to know. Jadah is an entrepreneur, business mentor, and host of the Lead with Love podcast. She has already released a recipe book but is now in the final stages of copy-editing her first business book! In this chat, we discuss the best tactics to get as many readers as possible. Jadah has brought her audience along for the writing process, which is crucial. I advise her on podcast guesting to promote the book and steer her away from strategies that haven’t worked for me. This is a great jam on book launches, and we also get into CTAs, lead magnets, and leveraging stories from beta readers. Show notes and more at Privacy Policy at and California Privacy Notice at
#1240 Some problems are great to have, even though it might not feel like it. When the businesses we’ve been putting valuable time into start to take off, it can get overwhelming. Matthew Usherwood has an office job and a family with two young kids. His brand, Distance Hiker, is growing like crazy, and he needs help figuring out what to focus on. In this coaching call, we reverse engineer what the company could look like based on Matthew's ultimate goal of taking it full-time. He is dealing with a bit of Squirrel Syndrome, so I help him prioritize the strategies that can work best for him. Matthew is also reluctant to rush into monetization and come off as salesy. You’ll hear me share my perspective about products that offer true value and how to get them in front of people the right way. Join us to learn about the tools we can leverage to stay on top of our growing businesses. Show notes and more at Privacy Policy at and California Privacy Notice at
#1239 In business, different is sometimes better than better. Keith Hayden, is a prime example of this. He is an author and is doing incredibly unique things online to promote his fiction book. Keith has come up with a fantastic audiovisual "book experience" that breaks his novel down into bite-sized chunks for social media. But how should he go about getting more eyeballs on his content? We talk about building word-of-mouth, which is vital for any book release. We also discuss Keith creating these “book experiences” for other authors as a side gig. The inspiration for a lot of what Keith is doing is the sense of belonging he felt when he was military. He wants to recreate that for his superfans, which is very smart. This is an inspiring chat for all of us looking to build loyal, targeted audiences. Show notes and more at Privacy Policy at and California Privacy Notice at
#1238 What can people get from you that they can’t get from anyone else? This is a vital question that many beginner entrepreneurs can't answer. When I asked Joe Casabona about his unique offer, his reply blew me away. So what does he do? Joe helps podcasters earn their first $10,000 off of their shows! In this coaching session, we talk all about lead magnets. Joe wants to grow his email list, and he and I brainstorm some ideas to take the freebies he’s offering to the next level. Joe also hosts Make Money Podcasting and wants to reach a larger audience with the show. I talk to him about getting guest spots on other podcasts and how to maximize the impact those appearances have. I had a blast on this call with Joe, and we covered a lot of ground with plenty of tips for you along the way. Show notes and more at Privacy Policy at and California Privacy Notice at
#1237 Do you even need to use social networks at all? Social media is what we make of it, that’s why it’s vital to have a conscious approach if we decide to use it. Natasha Carrillo has been off social networks for the past ten years and is struggling with that decision. She co-hosts the Black and Brown Make Green podcast and wants to spread her message to more people. In this coaching session, we talk about social media as a broad-asking system instead of a broadcasting system and what that means exactly. We also discuss specifics like how much time to put in, how often you should post, and where. Many podcasters struggle on social media because they don’t have the right mindset. So we get into some podcast-specific tactics today as well. Natasha asks all the right questions in this episode, and this is a great one to help us protect ourselves against the pitfalls of social media. Show notes and more at Privacy Policy at and California Privacy Notice at
#1236 In this "Where Are They Now?" session, I’m chatting with Cassidy Tuttle. She’s been a student of mine for a long time, and I actually had her on the SPI podcast way back on episode 283. Cassidy's Succulents and Sunshine is booming right now, and she needs help handling the growth and success of her business. Often when we first start delegating tasks to free up time, we end up giving ourselves a new job as a micromanager. Cassidy wants to become more comfortable letting others run with her ideas and things not turning out exactly how she envisioned them. She also understands that she can’t always be the face of her brand but doesn’t want to disappoint her audience. As our businesses grow and change, we sometimes just need to get out of our own way. So listen in, get inspired, and take your business to the next level! Show notes and more at Privacy Policy at and California Privacy Notice at
#1235 It can often be overwhelming to think about how we could grow our businesses. But one easy way to scale is to go just one level beyond what’s expected of us. In this coaching call, I’m chatting with Dustin John Staats of BGE's Tabletop. They sell board games online and have also opened up a brick-and-mortar store recently. Dustin wants to provide more value to his customers and keep them coming back. He’s already doing some really smart things, like sending a Bonjoro video with every order to make the buyers feel special. We talk about defining value for his target audience and putting the spotlight on his community. Dustin and I brainstorm some cool ideas for his store that will inspire you to apply this kind of approach to your business as well. We also get into Deep Pocket Monster, and I talk about the strategies I use to stand out in the crowded Pokemon space and serve my audience there. Show notes and more at Privacy Policy at and California Privacy Notice at
#1234 As a solopreneur, what do you do when your business idea finally takes off? If you don’t see a problem here, let me explain. You’re planning the next move, you’re creating content, you’re working on new products, you’re doing customer support and filing taxes. You’re doing everything! That’s where Chris Gilmour is at right now. He’s been a student of mine for a long time. He went through Smart From Scratch, our beginner entrepreneurs course, and explored a couple of ideas before landing on His business is booming, but Chris is doing everything himself and feeling overwhelmed. So how should he grow his business from here? Listen in on this coaching call to hear us brainstorm strategies that would help him free up his time and bring in more customers. I walk Chris through everything from mastering the most relevant platforms right now to letting go of certain tasks and starting to hire out. Show notes and more at Privacy Policy at and California Privacy Notice at
#1233 A mistake many entrepreneurs make is to undercharge for their products. We want to help as many people as possible, if we don’t charge our worth we’ll never land on a sustainable business model. I’m chatting with Aneliya Manolova and Pierre Debraux today. They run, where they provide clear and objective information about sports and exercise science. They have the PhDs to back them up but are afraid to start charging. I felt the same way when I first started selling and I walk them through a few thought experiments to figure out the best pricing strategy for them. We look at how the perception of value would change and the kind of clients they’d attract at different price points. I also help them see their offering in the larger context of what their target audience members are buying to get similar results. Lots of takeaways today. Enjoy! Show notes and more at Privacy Policy at and California Privacy Notice at
Comments (4)


This podcast resonated so much with my current situation. Thanks Pat!

Sep 13th

Cristian Concha

I'll start by thanking you Pat for the motivation. And will take your suggestion for micro real time testing the business model before going public. Let you know how it worked for me. Have a great day.

Aug 13th

Euna S

This podcast is amazing. I love it ❤️. I'm also juggle with many ideas/projects and this episode was very time relevant for me. Thank you so much.

May 16th

JC Preston

Good to hear about the upcoming changes, Pat! Idea of having these coaching calls is great. A solo 1DBB??

Mar 3rd
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