#MediaSnack Podcast

You’ve hopefully already read the facts. Programmatic is still a MESS. But there are people, companies, behaviors and practices behind all this mess that we have yet to fully understand. Until now…On this #MediaSnack LIVE we were joined by the expert team from Kroll, the investigative firm that conducted the qualitative parts of the ANA’s study.In case you missed it, earlier this year The Association of National Advertisers published the 'first look' of their study into the programmatic media supply chain. As part of the study Kroll was tasked with “illuminating, clarifying, and demystifying the U.S-based programmatic media supply chain”In other words, getting to understand the dominant behaviors and practices that exist behind programmatic today.In particular, Kroll sought to gain insights into the following key areas: 1️⃣ The flow of dollars from advertiser to publisher2️⃣ The value exchanged for those dollars at each link in the chain3️⃣ Whether any nontransparent practices or behaviors exist that have the potential to create unnecessary cost or waste for advertisersKroll’s part of the report, ‘ANA Programmatic Media Supply Chain Transparency Study - Qualitative Insights’ has just been released and is available for free download at www.ana.net/kroll If you care about understanding programmatic and maybe making it better, you won't want to miss this podcast.Joining me as special guests on this extended edition of #MediaSnack LIVE: Richard Plansky - Regional Managing Director, North America, Forensic Investigations and Intelligence, KrollSherine Ebadi - Managing Director, Forensic Investigations & Intelligence, KrollKelley Elizabeth Train - Programmatic Consultant and AdvisorWe gave listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, tailored to the specific programmatic investment profile that best describes you as an advertiser. Listen in to find out more. At ID Comms, we believe that Brands Deserve Better Media. 📈Find out more at www.idcomms.com

The Association of National Advertisers recently published the 'first look' of their study into the programmatic media supply chain.On this special episode of #MediaSnack LIVE, host Tom Denford welcomes guests Bill Duggan from the ANA and Tom Triscari, one of the architects of the report, to discuss:- Key findings- Reactions from CMOs/ANA Members- Potential impact- Sensible next steps- Need for individual advertiser strategiesWe give listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, depending on what type of programmatic advertiser you are. Recorded on July 28, 2023.At ID Comms, we believe that Brands Deserve Better Media. Find out more at www.idcomms.com

Catch the audio from our LIVE discussion with leading industry figures on the current state of in-housing. Find out:- who is in-housing?- what scope are brands mostly in-housing?- what works well and what has failed?- are marketers satisfied with their in-housing progress?- is it saving money or costing more?- how do you measure the success of an in-house operation?We also heard insights from ANA exec's Bill Duggan and Greg Wright about the recent report on in-housing by the Association of National Advertisers.#MediaSnack LIVE is hosted monthly on LinkedIn Audio. We gather the best and brightest from media and advertising to talk about the latest trends and topics, with the goal of working together toward Better Media for Brands We Love.Be sure to follow us on LinkedIn for info on upcoming shows. 

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Nandini Jammi, Co-Founder of Check My Ads InstituteFind out:- What is Nandini's experience in the industry and what is she most proud of professionally?- What she sees are the industry's biggest challenges and how we might address them?- What does she do to unwind and recharge?- Plus best industry leadership tips and more!You can find Nandini here: linkedin.com/in/nandinijammi-----#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry. Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Who's going to #ANAAFM this year?It is STILL the best #marketing #procurement stage in the world, hosted by the Association of National AdvertisersIn this episode of #MedisSnack LIVE, we are giving listeners the 'unofficial' AFM preview.We’re featuring many of this year's AFM speakers, conference hosts and happy delegates including Conference Host Katherine Freely, the ANA’s Bill Duggan, and many more.The AFM conference is happening April 30 - May 3 in Phoenix, AZ. Full agenda and tickets available here: https://www.ana.net/content/show/id/ms-afm-apr23-agenda

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Evan Kory, Executive Director of Global Media at Audible.Find out:- What is Evan's role at Audible and what is he most proud of professionally?- What does he see are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus his best industry leadership tips and more!You can find Evan here: linkedin.com/in/evan-kory-35774a61-----#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry. Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Brian Wieser, Principal at Madison and WallFind out:- What is Brian's experience in the industry and what is he most proud of professionally?- What he sees are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus his best industry leadership tips and more!You can find Brian here: linkedin.com/in/brian-wieser-cfa-0a32b5-----#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry. Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Is there anything in marketing more misunderstood than procurement?Reports and guidelines published recently by WFA and Association of National Advertisers illustrate the evolving and increasingly influential role played by procurement in marketing success.For this episode of #MediaSnack LIVE, we joined with the industry's leading marketers and procurement experts on LinkedIn Audio to unpack the role of procurement and its blossoming partnership with astute marketing leaders. Our show is LIVE and we invite anyone that joins to ask questions and share perspectives. In this show, we covered how the view of procurement continues to change, why 2023 is procurement's year to shine, how we can all grow in our understanding of procurement's role in marketing, and much, much more. #MediaSnack LIVE is hosted monthly on LinkedIn Audio. We gather the best and brightest from media and advertising to talk about the latest trends and topics, with the goal of working together toward Better Media for Brands We Love. Be sure to follow us on LinkedIn for info on upcoming shows.  In this episode:Buying Less for Less by Gerry PreeceMadison Avenue Manslaughter by Michael FarmerMagic and Logic from CIPS, the IPA and ISBA

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Anthony Martinez, SVP of Media and Growth Marketing at Serta Simmons Bedding.Find out:- What is Anthony's role at Serta Simmons and what is he most proud of professionally?- What does he see are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus Anthony's best industry leadership tips and more!You can find Anthony here: linkedin.com/in/anthonypmartinez/-----#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry. Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode, is Amy Williams, Founder and CEO at Good-LoopFind out:- What is Amy's role at Good-Loop and what is she most proud of professionally?- What does she see are the industry's biggest challenges and how we might address them?- What does she do to unwind and recharge?- Plus Amy's best industry leadership tips and more!You can find Amy here: linkedin.com/in/amy-williams-And more about Good-Loop here: good-loop.com -----#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry. Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Our most anticipated episode every year! We review 2022's top 10 standout moments in media and advertising. What were the most interesting stories of the year? Stay with us to the end where we name #MediaSnack's person of the year and we look ahead to 2023.--Episode links:#MediaSnack Meets with Wendy Clark:    • Wendy Clark, CEO ...  Rob Rakowitz Festival of Media 2019:    • Media Sustainabil...  About GARM: https://wfanet.org/leadership/garm/ab...GARM, Twitter accelerated brand safety agenda: https://wfanet.org/knowledge/item/202... -- #MediaSnack is a show for curious media professionals who are shaping the global media industry today. Each episode, we invite you to join in the conversation as we discuss various topics and trends in media and advertising. We keep our positive, can-do attitude while facilitating a lively discussion, all with the hope of making the industry a little better for generations to come.#MediaSnack is hosted by Tom Denford and David Indo, Co-Founders ID Comms where we help brands get the media they deserve. --https://www.idcomms.com/#mediaforgrowth#bettermedia

My guest for this #MediaSnackMeets episode, is Samuel Rueff, Global Media Director at Bayer.Find out:- What is Sam's role at Bayer and what is he most proud of professionally?- What does he see are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge (which includes supporting a good cause through The Distinguished Gentleman's Ride -- https://www.gentlemansride.com/)- Plus Sam's best industry leadership tips-----Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. -----Because the best are short of time, our guests answer only 6 questions in 20 minutesWe get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.We ask:1. What do you do, and what you are most proud of?2. What is the best thing about working in media?3. What do you think is the biggest challenge for the industry right now?4. What is your favorite piece of business/leadership advice?5. What is your passion outside of media?6. Your hopes for the year ahead?-----#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry. Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH

My guest for this special, extended edition of #MediaSnack Meets episode is Andrew Susman, Co-Founder and COO of The Institute for Advertising Ethics. I ask Andrew our usual questions about his role and his view on the industry's successes and challenges, and then we spend a few minute talking about Andrew's great work in advertising ethics.You can learn more about The Institute of Advertising Ethics here: https://www.iaethics.org/Get certified as an Ethical Advertising Executive here: https://www.iaethics.org/get-certified---#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry. Because the best are short of time, our guests answer only 6 questions in 20 minutesWe get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.We ask:1. What do you do, and what you are most proud of?2. What is the best thing about working in media?3. What do you think is the biggest challenge for the industry right now?4. What is your favorite piece of business/leadership advice?5. What is your passion outside of media?6. Your hopes for the year ahead?---Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH

After more than five years and over 200 #MediaSnack episodes on YouTube, we are migrating the show to LinkedIn. Now you can all participate in every show!Over the years we have really enjoyed getting live questions from viewers during the show, in fact its really our favorite part of #MediaSnack so we wanted to change the format and open up the show to be more inclusive and discursive.The global media industry has faced innumerable challenges, many of which we have documented and discussed on #MediaSnack over the years.Now the industry is at an inflection point, new ideas are emerging, new leaders, new companies, new techniques. We believe we can all build a better media industry and a better media solution for the brands we all love.Our focus for each show will be an angle or trend on the media industry, always with a positive and optimistic spirit. We keep our can-do attitude, driven by a belief that we can all be doing things a little better, improving the industry for the next generations.#MediaSnack on LinkedIn audio is a powerful forum to share ideas, build relationships and grow the media industry for us all.Bring your ideas and be a part of the show!For this launch show I'm inviting a whole family of previous #MediaSnack guests so we can all find out..."WHAT ARE THE BIGGEST CHALLENGES THE MEDIA INDUSTRY NEEDS TO ADDRESS?"

In this episode of #MediaSnack we are joined by Bill Duggan, Group EVP at the ANA, to hear more about the recent report, ANA Procurement 2022: The Good, the Bad, and the Ugly. Bill shares how this year's report highlights changes in marketing procurement since the last report in 2010 and how advertisers can use these findings to continue improving procurement processes. Download the report here: https://www.ana.net/miccontent/show/i...#MediaForGrowth#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.-------Welcome to #MediaSnack, if you are new to the channel it's great to have you join us! #MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more.  Please subscribe above to get alerts of all upcoming weekly episodes.If you liked this episode please give us a thumbs up, it really helps other people like you find this channel.

My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health.-----Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

"Media is ultimately a value-add to any business...the big challenge across media practice is how to communicate and show value against our core business outcomes..."My guest for this great #MediaSnack Meets episode, is Brett Richardson, Chobani's Senior Media and Marketing Manager#Chobani really has an interesting marketing and media model. The company is hugely data-savvy and always looking for innovation. They have become a case study for enhancing their strong internal media capabilities with great external agency talent. One to watch. Find out:- What is Brett's role at Chobani and what is he most proud of professionally?- What does he see are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus Brett's best industry leadership tips

My guest for this episode is Hermann Hassenstein, Senior Head of Marketing Operations at Puma.-----Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

Last week, as part of Mental Health Awareness Week, the IPA and ISBA launched the Pitch Positive Pledge. Supported by Campaign Against Living Miserably, this is a cross-industry pledge to tackle systemic pitching behavior to drive better outcomes for people, planet and profit.The Pledge is very simple, with 3 commitments:1. Be positive a pitch is required2. Run a positive pitch3. Provide a positive resolutionOn this episode of #MediaSnack, we ask the question ARE AGENCY PITCHES BROKEN? We talk about he implications of this initiative and as always we have tips for what marketers should do in response. In this Episode:Pitch Positive Homepage:https://www.pitchpositivepledge.co.uk...dium=social&utm_source=linkedin&hss_channel=lcp-2895651Agencies and Brands Promise to 'Pitch Positive'—Can They Fix What's Broken?https://www.adweek.com/agencies/agenc...The 70 brands and agencies promising to stop bad pitching behavior: https://www.thedrum.com/news/2022/05/...omising-stop-bad-pitching-behaviorIPA and ISBA launch Pitch Positive Pledge to improve pitching behaviors:https://ipa.co.uk/news/the-pitch-posi...Six (and Only Six) Reasons to Call a Media Pitch:https://blog.idcomms.com/six-reasons-...

Ensuring all decision making through a pitch is fair and objective is important. Get organized around these things in advance of a pitch (in the preparation stages) it will save you lots of headaches and potential subjective arguments later on when it comes to selecting which agency is right for you. At ID Comms we run a few simple workshop exercises with our advertiser clients to help them identify the key areas of agency evaluation and get them aligned to a scoring methodology they are happy with. We always want our clients to be making decisions together that they are all happy about. Our key tips:Align on the evaluation criteria at the beginning of the process - and ensure all relevant stakeholders are onboardEnsure the right balance of weighting between strategic and commercial evaluation areasDon’t feel like you need to evaluate everything - focus on the things that will really make a difference between agencies Plus we give some practical examples of how this works during the agency pitch processes we design and manage at ID Comms. #MediaForGrowth#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.-------Welcome to #MediaSnack, if you are new to the channel it's great to have you join us! #MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more.