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Welcome to #MediaSnack – the show for media leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place.
Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey.
Subscribe now to stay informed, stay competitive, and stay winning.
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#MediaSnack is presented by ID Comms, the global media consultancy dedicated to helping brands achieve better media results.
👉 Want to use media to drive brand growth?
Visit our website: http://www.idcomms.com
Follow us on LinkedIn: http://www.linkedin.com/company/id-comms/
243 Episodes
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MediaSnack’s most anticipated episode is BACK for 2024!Tom and David review this year’s 10 biggest moments in media and predict what’s to come for brands and agencies in 2025.--LinksWhat the Omnicom-IPG Merger Means for Advertisers: https://www.idcomms.com/blog/what-the-omnicom-ipg-merger-means-for-advertisers--Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media.Don’t forget to leave a review and follow us to stay updated with the...
Mark Ritson, Founder of the Marketing Week Mini MBA, joins host Tom Denford to discuss the state of today’s media, including:- This year’s biggest problems in media and marketing- The media mistakes that are still being made today- Who’s been winning (and NOT winning) in marketing and media- The role of AI in the future of marketing and advertising--Links#MediaSnack MEETS with Prof. Mark Ritson (2017): https://www.youtube.com/watch?v=2xADmpd3J8U The Marketing Week Mini MBA: https://mba.m...
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.----- My guest for this #MediaSnackMeets episode is Christine Guilfoyle, President of SeeHerYou can find Christine here: / christine-guilfoyle
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.My guest for this #MediaSnackMeets episode is Brad Moranchek, Senior Director of Global Media at Kimberly-ClarkFind out:- What is Brad's experience in the industry?- What he sees are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus best industry leadership ...
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Lauren Hanrahan, US CEO of Zenith.Listen to find more about:- Lauren's experience in the industry and what is she most proud of professionally- What she sees are the industry's biggest challenges and how we might address them- What does she do to unwind and recharge?- Plus...
Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency StudyThe ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research with actionable recommendations for advertisers.The key headline: “There is some $22 billion in efficiency gains available to the client-side marketer community.”The report outlines 12 categories with detailed findings and provides recommendations for improvement ...
Marketers want better agency pitches; ones that are value-creation exercises and where everyone joins together in a race to the top.Agency CEOs take pitching for new clients very seriously. Some might argue its actually what motivates them more than anything else. Most agency leaders are judged by their ability to grow and the best way to do that of course is to win lots of new clients and so they build big teams and apply big resources to do just that.Agencies make huge investments in winnin...
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Brian O'Kelley, CEO and Co-Founder of Scope3Find out:- What is Brian's experience in the industry?- What he sees are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus best industry leadership tips and more!You c...
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Florian Adamski, Global CEO of Omnicom Media Group.Find out:- What is Florian's experience in the industry?- What he sees are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus best industry leadership tips and m...
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Freddie Liversidge, VP of Global Media at HPFind out:- What is Freddie's experience in the industry?- What he sees are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus best industry leadership tips and more!You...
You’ve hopefully already read the facts. Programmatic is still a MESS. But there are people, companies, behaviors and practices behind all this mess that we have yet to fully understand. Until now…On this #MediaSnack LIVE we were joined by the expert team from Kroll, the investigative firm that conducted the qualitative parts of the ANA’s study.In case you missed it, earlier this year The Association of National Advertisers published the 'first look' of their study into the programmatic media...
The Association of National Advertisers recently published the 'first look' of their study into the programmatic media supply chain.On this special episode of #MediaSnack LIVE, host Tom Denford welcomes guests Bill Duggan from the ANA and Tom Triscari, one of the architects of the report, to discuss:- Key findings- Reactions from CMOs/ANA Members- Potential impact- Sensible next steps- Need for individual advertiser strategiesWe give listeners some tips on different routes you can take to imp...
Catch the audio from our LIVE discussion with leading industry figures on the current state of in-housing. Find out:- who is in-housing?- what scope are brands mostly in-housing?- what works well and what has failed?- are marketers satisfied with their in-housing progress?- is it saving money or costing more?- how do you measure the success of an in-house operation?We also heard insights from ANA exec's Bill Duggan and Greg Wright about the recent report on in-housing by the Association of Na...
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Nandini Jammi, Co-Founder of Check My Ads InstituteFind out:- What is Nandini's experience in the industry and what is she most proud of professionally?- What she sees are the industry's biggest challenges and how we might address them?- What does she do to unwind and rech...
Who's going to #ANAAFM this year?It is STILL the best #marketing #procurement stage in the world, hosted by the Association of National AdvertisersIn this episode of #MedisSnack LIVE, we are giving listeners the 'unofficial' AFM preview.We’re featuring many of this year's AFM speakers, conference hosts and happy delegates including Conference Host Katherine Freely, the ANA’s Bill Duggan, and many more.The AFM conference is happening April 30 - May 3 in Phoenix, AZ. Full agenda and tickets ava...
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Evan Kory, Executive Director of Global Media at Audible.Find out:- What is Evan's role at Audible and what is he most proud of professionally?- What does he see are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- ...
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Brian Wieser, Principal at Madison and WallFind out:- What is Brian's experience in the industry and what is he most proud of professionally?- What he sees are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus h...
Is there anything in marketing more misunderstood than procurement?Reports and guidelines published recently by WFA and Association of National Advertisers illustrate the evolving and increasingly influential role played by procurement in marketing success.For this episode of #MediaSnack LIVE, we joined with the industry's leading marketers and procurement experts on LinkedIn Audio to unpack the role of procurement and its blossoming partnership with astute marketing leaders. Our show is LIVE...
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Anthony Martinez, SVP of Media and Growth Marketing at Serta Simmons Bedding.Find out:- What is Anthony's role at Serta Simmons and what is he most proud of professionally?- What does he see are the industry's biggest challenges and how we might address them?- What does he...
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode, is Amy Williams, Founder and CEO at Good-LoopFind out:- What is Amy's role at Good-Loop and what is she most proud of professionally?- What does she see are the industry's biggest challenges and how we might address them?- What does she do to unwind and recharge?- Plus Amy's...
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