Biz Book Pub Hub Podcast

What would you rather have: a bestseller screenshot or three conversations with ideal prospects?As an entrepreneurial author, I'd take the conversations.There's nothing wrong with wanting your book to become a bestseller. It feels good. It gives you something to celebrate and share. But if you wrote your book to grow your business, bestseller status shouldn't be the only way you measure success.I'd rather know that your launch reconnected you with a former colleague who now wants to introduce you to a potential client. Or that someone on your launch team invited you to speak. Or that a reader reached out because your book helped them realize you're exactly the person they need to hire.Those outcomes may never show up on an Amazon bestseller list, but they can have a much bigger impact on your business.That's why I encourage authors to think about what they actually want their book to accomplish before they plan the launch. Once you know the business outcomes you're working toward, you can build a launch strategy designed to create them.If you'd like help creating a launch strategy that generates reviews and creates a pipeline from your book to your business, schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com.And now, let's meet today's panelists.Judi Lawrence wrote “Your Passport to Apostilles: 116 Tips to Build a Thriving Business as an Apostille Agent,” a practical guide for notaries and entrepreneurs who want to understand apostille work and build a profitable specialty service around it.Please join me in welcoming Judi.In this episode, we discuss the following:🟠 Serve a Specific Niche: Apostille work gives notaries and entrepreneurs a specialized service with real client need.🟠 Write for Real Questions: Judi’s books grew from the problems students and clients kept bringing to her.🟠 Build Trust Through Teaching: Courses, books, and examples help people understand complex work without guessing.🟠 Make Pricing Practical: A pricing book can guide readers through how to think, not just what to charge.🟠 Prepare for First Calls: “Jitters” helps new notaries handle the moment when the phone rings for the first time.🟠 Treat Notary Work as a Business: Success requires entrepreneurship, client service, professionalism, and hard work.🟠 Say Yes to Visibility: Conferences, speaking, LinkedIn, and collaboration helped build relationships in the industry.🟠 Let the Network Respond: A trusted audience can support book promotions because they already value the author’s guidance.Links for Judi LawrenceLinkedIn, Facebook, and Instagramwww.LawrenceInstituteForNotaries.com“Your Passport to Apostilles: 116 Tips to Build a Thriving Business as an Apostille Agent”“JITTERS:: Managing Your First Apostille Call… and Beyond”“The Apostille Agents' Survival Guide: A Not-So-Secret Reference Handbook to International Document Services”“Make Your Business Our Business: An Interactive, Step-by-Step Guide to Policies, Procedures, & Profits”“OOPS: You Made a Mistake… Learn How to Fix It and Turn It Into an Opportunity” Robbie’s ResourcesSchedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.comFind all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.comJoin the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.comSubscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Before you spend six months writing a book, I want you to do something that has nothing to do with writing.Talk to the people you think will read it.You may be an expert on your topic, but that doesn't automatically mean you know which part of your expertise your ideal reader most needs in a book.How do they describe the problem? Do they even know they have the problem you want to solve? What have they already tried? And is this something they care enough about to spend time reading a book about?Those conversations might confirm that you're on exactly the right track. They might also cause you to change the positioning, narrow the audience, or rethink the book entirely.I'd much rather discover that before you've written 40,000 words.This is a big part of why I created the Author ROI Lab. It's designed for entrepreneurs who are considering writing a book and want to test whether the idea makes sense before investing all that time and effort.If you're considering a business book and want to make sure you're writing a book that can support your business goals, learn more about the Author ROI Lab at www.BookLaunchBrainstorm.com. And now, let's meet today's panelists.Avish Parashar wrote “Say "Yes, And!" to Change: How to Harness Change, Unlock Brilliance, and Transform Apathy into Excitement,” a practical guide that uses improv principles to help people respond to change with more flexibility and turn resistance into forward motion.Luci McKean wrote “Protocols For All: 50 Practical Structures to Ensure Engagement, Deepen Learning, and Improve Facilitation Skills,” a hands-on resource for facilitators and educators who want stronger participation and more effective group learning.Sophie Lechner wrote “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing,” a guide for entrepreneurs who want to attract clients through relationships and a more natural approach to marketing. In this episode, we discuss the following:🟠 Talk to Readers First: Conversations with potential readers can clarify positioning before writing thousands of words.🟠 Write for a Clear Stage: A book works better when it matches the reader’s current challenge and readiness.🟠 Let the Message Evolve: Earlier books, drafts, and offers can become stepping stones toward stronger positioning.🟠 Make the Book Practical: Tools, structures, and examples help readers apply the ideas instead of simply agreeing with them.🟠 Follow up After Launch: Launch team outreach can become relationship-building when authors continue the conversation.🟠 Choose a Focused Market: A broad topic still needs a practical entry point for marketing and visibility.🟠 Use Promotion Windows Wisely: A focused campaign can create another reason to share the book with your network.🟠 Build the Next Book Thoughtfully: A new format or story can extend the author’s ideas for a different reader experience.Links for Avish ParasharLinkedIn, Facebook, Instagram, and YouTubewww.AvishParashar.com“Say "Yes, And!" to Change: How to Harness Change, Unlock Brilliance, and Transform Apathy into Excitement”Links for Luci McKeanLinkedInwww.LuciMcKean.comwww.NSRFHarmony.org“Protocols For All: 50 Practical Structures to Ensure Engagement, Deepen Learning, and Improve Facilitation Skills”Links for Sophie LechnerLinkedInwww.themagnetmodel.com“Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing” Robbie’s ResourcesSchedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.comFind all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.comJoin the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When you hear "book launch," you probably think about marketing.Emails. Social posts. Podcast interviews. Maybe some ads.Those things can help people discover your book. But for an entrepreneurial author, I think there's a much bigger opportunity.Your book launch can be a relationship-building campaign.Instead of asking, "How many people can I get to see my book?" ask, "Who do I want to spend more time with because of this book?"That changes how you build your launch team. You're not simply looking for people willing to post a review. You're inviting prospects, referral partners, colleagues, and other people in your network to spend several weeks getting to know your ideas and your work.It also changes how you measure the launch. Of course I want you to get Amazon reviews. But I also want to know who you reconnected with, what conversations started, and what opportunities came out of those relationships.Your book gives you a reason to reach out that isn't a sales pitch. Don't waste that opportunity by treating the launch as nothing more than a promotion.If you'd like help creating a launch strategy that generates reviews and creates a pipeline from your book to your business, schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com.And now, let's meet today's panelists.Paula Skaper wrote “Rethink, Realign, Reinvent: How Bold Leaders Navigate Chaos to Build a Business that is Crisis-Proof and Future-Ready,” a guide for leaders who need to make smart decisions during uncertainty and build businesses that are better prepared for what comes next.Sophie Lechner wrote “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing,” a guide for entrepreneurs who want to attract clients through relationships and a more natural approach to marketing.Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!In this episode, we discuss the following:🟠 Attract Clients Naturally: Relationship-based marketing gives entrepreneurs another path when self-promotion feels uncomfortable.🟠 Start Marketing Earlier: Launch planning is easier before publication than after the book is already released.🟠 Author Vulnerability: Publishing a book can feel more personal than launching a program or service.🟠 Ask for Written Reviews: A strong launch team can help authors gather feedback, encouragement, and social proof.🟠 Use Campaigns to Reconnect: A focused promotion window gives authors a reason to reach back out to their network.🟠 Share the Spotlight: Author collaboration makes promotion feel more generous and less self-focused.🟠 Let the Book Open Doors: Credibility, confidence, speaking opportunities, and new relationships can grow from being an author.Links for Paula SkaperLinkedIn, Facebook, Instagram, and YouTube.www.33Dolphins.com“Rethink, Realign, Reinvent: How Bold Leaders Navigate Chaos to Build a Business that is Crisis-Proof and Future-Ready”Links for Sophie LechnerLinkedInwww.themagnetmodel.com“Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing”Robbie’s ResourcesSchedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.comFind all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.comJoin the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You built a launch team. People read your book, came to your launch party, posted reviews, shared your book, and spent several weeks engaging with you.Then launch day passes.What happens to all of those relationships?This is where authors can miss one of the biggest business opportunities created by their launch.Think about what just happened. Someone agreed to support your book. They spent time reading your ideas and learning more about your work. Maybe they attended an event with you or replied to one of your launch emails. By the end of the launch, some of these people know much more about you than they did a few weeks earlier.Don't let those relationships disappear because the campaign is over.That doesn't mean immediately asking everyone to hire you. It means paying attention. Who engaged? Who asked questions? Who introduced you to someone? Who seemed especially interested in your work?Those are people worth following up with personally.Amazon reviews are one outcome of a successful launch. The conversations that happen because of your launch can be much more valuable to your business.If you'd like help creating a launch strategy that generates reviews and creates a pipeline from your book to your business, schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com.And now, let's meet today's panelists.Dr. Chris L. Johnson wrote “The Leadership Pause: Sharpen Your Attention, Deepen Your Presence, and Navigate the Future,” a book about using intentional pauses to strengthen attention and presence so leaders can respond more effectively to what’s happening around them.Dr. Cornelia Kawann wrote “Change Your Energy - Change Your Life,” a personal transformation book focused on understanding and changing your energy to create changes in your life.Diana Concoff Morgan wrote “Whole Heart Social Media Success Formula™: What to Say, Where to Play, How to Win,” a guide to helping business owners approach social media with a clearer strategy for what to say, where to show up, and how to use it effectively.Please join me in welcoming Chris, Cornelia, and Diana.In this episode, we discuss the following: 🟠 Define the Ideal Reader: Each author wrote for a specific audience with a clear need, context, and next step.🟠 Build the Book Ecosystem: Bonus resources, downloads, trainings, and offers can guide readers beyond the book.🟠 Think Beyond the Sale: A book can create influence, opportunities, speaking invitations, and deeper business conversations.🟠 Ask for Written Reviews: Reviews keep coming when authors make the request part of their ongoing follow-up.🟠 Prepare for Review Barriers: International readers may need other ways to share feedback when Amazon reviews are blocked.🟠 Relaunch with Fresh Energy: A focused promotion window can bring a book back into active conversation.🟠 Share the Book in Person: Gifting or bringing books to events can create memorable connections with the right people.🟠 Keep Showing up: Podcasts, summits, social media, and speaking help the book continue finding new readers.Links for Chris JohnsonLinkedInwww.Q4-Consulting.com“The Leadership Pause: Sharpen Your Attention, Deepen Your Presence, and Navigate the Future”Links for Cornelia KawannLinkedIn, Facebook, Instagram, and YouTubewww.CorneliaKawann.com“Change Your Energy - Change Your Life”Links for Diana Concoff MorganLinkedIn, Facebook, Instagram, Threads, and YouTubewww.WholeHeartMarketing.com“Whole Heart Social Media Success Formula™: What to Say, Where to Play, How to Win” Robbie’s ResourcesSchedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.comFind all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.comJoin the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A lot of authors think the order goes something like this: write the book, finish the manuscript, and then figure out how you're going to launch it.I think that's too late to think about the launch.Your book launch should begin long before the book is available on Amazon. In fact, some of the most valuable launch work happens while you're still writing.That's when you can start talking about the ideas in your book. You can reconnect with people in your network and get their input. You can identify potential launch team members, podcast hosts, referral partners, and others who might want to support what you're creating.You can also pay attention to how people respond. What questions do they ask? Which ideas get them excited? Who says, "I need this book," before you've even finished it?If you wait until the manuscript is done to start thinking about your launch, you've missed months of opportunities to bring people into the journey.I don't want authors scrambling a few weeks before publication, trying to suddenly get people interested. I want the launch to be an extension of relationships you've already been building.If you're getting close to publishing and want help creating a launch strategy that generates reviews and creates a pipeline from your book to your business, schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com.And now, let's meet today's panelists.Dr. Kate Vawter wrote “Better Boss Blueprint: How Great Managers Build Trust, Inspire Loyalty, and Drive Performance,” a guide for managers who want to strengthen trust with their teams and become more effective leaders.Lisa Thee wrote “Go!: Reboot Your Career in 90 Days,” a guide for people who are ready to rethink where their career is headed and take action toward what comes next. In this episode, we discuss the following:🟠 Start Before Publication: Launch work can begin while the book is still being written.🟠 Write the Missing Book: Both authors created the practical guide they wished had existed earlier.🟠 Serve a Specific Reader: A new manager or mid-career professional needs a book built for their real situation.🟠 Build the Book Ecosystem: Lead magnets, podcasts, classes, and speaking help a book keep working.🟠 Make Client Conversations Easier: A book can clarify expertise and give prospects a concrete way to understand the work.🟠 Join an Author Community: Collaboration, accountability, and deadlines can make book marketing feel less lonely.🟠 Choose a Lasting Topic: A business-building book should be about something the author wants to discuss for years.Links for Kate VawterLinkedInwww.BetterBossBlueprint.com“Better Boss Blueprint: How Great Managers Build Trust, Inspire Loyalty, and Drive Performance”Links for Lisa TheeLinkedIn, Facebook, and Instagramwww.LisaThee.com“Go!: Reboot Your Career in 90 Days” Robbie’s ResourcesSchedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.comFind all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.comJoin the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.comSubscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.