Author: Audiogyan

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A podcast for people interested in Art, Design and Philosophy.
Audiogyan is an attempt to audio document knowledge, ideas and thoughts of people who have devoted their life in the field of performing arts, design or philosophy. It is a genuine attempt document and create a pool of content which can be useful for future generations to come. The podcast is mainly for Indian audience and interviews are also of Indian people.
106 Episodes
6: [ACS 04] Swiggy’s Design Philosophy and more… With Srinath Rangamani
1\. Everyone in the online designer community speak about the small discount icon which rotates and captures attention while you scroll on the home or listing page. Can you tell us the story behind it? How did you create that little delightful interaction?2\. How big is the team and how do you function? I heard you have some design sprints ahead of dev sprints. How does that work? What is the process like?3\. What is the process within the design team to ensure consistency in the product?4\. Can you share some insights into how did the “track your order” feature evolve? What was the problem statement and how did you arrive at a the design solution?5\. What is the biggest challenge for a design team at Swiggy and how do you address it? How important do you think other stake holders should be sensitive to design and user experience? How do you manage / communicate that?6\. How do you deal with the pressure of making offers discoverable in the highly competitive market for burning lot of money on cash backs and discounts? What is your stand in saying NO or finding a middle ground?7\. Do Swiggy do AB tests? If yes, can you share one experiment and what was the learning?8\. By now we can safely assume that everyone in the metro cities know what is Swiggy and what do they do. But still I would like to know how do you as head of design at Swiggy view what your company does?9\. Does Swiggy as a company treat Swiggy to a product or as a service?10\. How does the roadmap look like purely from a design stand point? What are your future plans?Today I have Srinath Rangamani with us on Audiogyan. Currently head of Design at Swiggy and previously at Myntra, store mate and Adobe. He is digital designer with over 10+ years of experience in creative, interaction and product design for mobile apps & web. His philosophy is “Create something pure; for in its beauty, simplicity, craftiness and care - lies the experience of a user”.
4: [ACS 03] Blackbuck is designing for technology challenged users - Viraj Verma
Welcome to a brand new episode of Audiogyan Case Studies. Today we will be discussing “How Blackbuck is designing for technology challenged users.” And for this, I have Viraj Verma with us on Audiogyan. Viraj is an Architect turned User Experience Design professional and an avid practitioner of design thinking. He is currently leading the product design at Blackbuck, a company focussed on transforming freight logistics sector in India. BlackBuck is building an online marketplace platform for freight where shippers and fleet operators can engage seamlessly. And today we are here to discuss what goes is designing an experience for these technology challenged users.Questions1\. What does Blackbuck do essentially?2\. How big is the design team?3\. Can you tell us what are the main challenges while designing interfaces?4\. How are you trying to solve these challenges?5\. One of your critical user is a truck driver? And as we know they are either completely drunk or frustrated with road rage. How are you handling errors and exception for them?6\. What has been your biggest learning?7\. How do you do user research?8\. Since there isn’t anyone doing much for these tier 2 and tier 3 cities or users if I may say, what is your source of inspiration. How and what your sources of reference? Because Clearly dribble won’t help.9\. You are actually solving real world problems which are slightly uncool. What keeps you going?10\. I hope this podcast make designers aware of the kind of real challenges you are dealing with. What are your expectations from designer community and talent you are trying to acquire. Blackbuck is always looking for talented UI, UX & product designers who wish to solve problem of Real India. Drop a mail at or
5: Audiogyan turns 2 - Top 5 insights from 2018
Hello and welcome to a brand new episode of Audiogyan. I am super excited to announce that today Audiogyan turns 2\. Yes! I started this podcast exactly 2 years ago on 27th December 2016 and It’s a been a great journey so far.This episode will capture Top 5 insights of 2018 but before that, a quick recap of the past and whats coming up and how can you be a part of it.For those who have tuned into Audiogyan for the first time, Audiogyan is a weekly podcast for those interested in Design and Arts. It releases every Wednesday. Audiogyan doesn’t celebrate the guests’ accomplishments or take a trip down memory lane; rather it objectively documents work, case studies, first principles of individuals who have devoted their life in the field of Design and performing arts.In the last 2 years, Audiogyan through it’s 102 episodes has been able to document, 100+ guests that is almost 3000 plus minutes of documentation and reached 1 lac plus listens. We also partnered with Kultureshop, Hubhopper, Storytel and the biggest podcast partnership with DesignUp. Whats coming up? Well, new branding, new website, introducing a Blog and new series called Audiogyan case studies. 2 of the case studies are already live. Case study episodes take a deep dive into one project, campaign or a design solution. All this has taken a lot of effort and time. Thanks to DesignString & a Special thanks to Yashwanth, Nitish Mohanty and team.We also started a Fund raiser campaign to keep Audiogyan going and really appreciate your small donation if you like the show. This will not only help me paying those who help me in running this show but also will be a motivating factor. Your donations will be used for site maintenance and recordings. Do login to and make your donation today.Now before we begin with top 5 of 2018 a last request, do follow Audiogyan on Facebook, Twitter and Instagram and do not forget to rate and review us on iTunes. Oh BTW, the new website has a section which mentions "how to listen”. Well you know if you are listening this, but do share the link with your friends and family.Alright, here is Top 5 of 2018.1\. In conversation with India’s Design Hero, Balkrishna Doshi, I asked him why have all cities started looking similar? Same steel flyovers and same glass buildings?2\. I asked Dhanashree Lele that what is the role of a sutrasanchalak. How can he stay invisible yet anchor the show?3\. While I was in Pune, I had the privilege to meet Makarand Sathe and I asked him “is it possible to write critically in today’s time?” To which his response was...4\. My personal curiosity to know “what makes people work on design solutions for grass root level” was answered by Professor Uday Athwankar5\. Last but the most profound insight was shared by Amrit Gangar, a film Historian on has film now become commodity?And these were few gems I found worth sharing again. For more gyan on design and performing arts, stay tuned every Wednesday on Audiogyan. Till then have a happy new year 2019 and thanks for listening. Bye.
2: [ACS 02] : Art behind Sacred Games title sequence with Aniruddh Mehta
Welcome to brand new episode of Audiogyan Case studies, a series that I have started recently. Today I have Aniruddh Mehta with us on Audiogyan. The designer behind Sacred Games Title Sequence. A designer inspired by basic shapes in nature and simple mathematical and design rules. He is the founder of Studio Bigfat, an independent Design Studio based out of Mumbai. Aniruddh has been playing along with shapes and creating digital artwork for quite some time now. Today we are here to discuss a case study of Sacred Games title sequence for which Aniruddha has been instrumental.Questions1\. What was the brief like? Did you have to read any scriptures to do a background study?2\. What was your process of coming up with the first draft? Why did you chose to go about minimal art as oppose to traditional ethnic Indian art?3\. How did you manage to keep all the chapter artworks of the same family? All of them seem to be in a circular pattern with more of less same negative space yet varying degree of complexity. What were the major challenges while doing so?4\. Since all the artworks are with thin lines and intricate shapes, were there any constraints of the medium, for eg, smaller devices and big screen TVs etc...5\. The complexity of each artwork for various chapters keep increasing as you go along from 1st to 8th, except for Episode 6: Pretakalpa. Was it intentional? What was that process like?6\. Which typeface have you used? Was it custom and how did you mange to pick that? What are the nuances of the character that help you pick this typeface over other?7\. What was it like working with the team (Varun, Aditya and Anurag)?8\. Your favourite among the 8 episodes? Why?9\. After doing these artworks what was your role during post-production. The shim, the movement, the animation etc… Were you part of that process? How was it like?10\. What was your biggest learning while working on this project?Will you be working on any artwork for Sacred Games part 2?If people have to follow your work, collaborate or simply connect, what is the best way?
1: [ACS 01] - "the table that almost wasn’t" with Ajay Shah
In this new season, I am introducing a new format called “Audiogyan case studies” where I will be diving deep in just one product, case study, service, campaign or a design solution.Starting of with the first one with Ajay Shah today… Ajay is a furniture designer, an alumnus of NID, Ahmedabad, and has practised design in India for 20 years plus. He is the founder ASDS Ajay Shah Design Studio and also started Rubberband. Ajay comes from the school of thought, where he believes design thinking can be applied to product, spaces and graphics. Although he specialized in furniture design, he finds himself applying design principles to all areas of design. And today we are here discuss a case study of Rubberband product - the table that almost wasn't.TopicAudiogyan Case Study [ACS 01] - "the table that almost wasn’t" with Ajay ShahBackground‘The Table That Almost Wasn’t’ is the first in the series of a new collection of furniture by Rubberband. The table is made in aluminium and is a result of stamping and folding of sheet metal. There are three main components which come together with the help of connector plates and brackets. The design is an expression of a new found form resulting from a material and construction language. The colour application on the flat metal surfaces removes the association of metal and simply allows it to exist as an object.Questions1\. What is Rubberband and why did you start it?2\. People can shop, stationary, bags, furniture and more… Although all products are great in quality, lets discuss more about your tables. You have around 7 to 8 types of tables. Why tables?3\. What is the story behind “the table that almost wasn’t”? Where did the inspiration come from?4\. What is your take on products which have too many joints? Importance of single body or die cut?5\. What made you choose aluminium over other material?6\. What were the learnings while making this product?7\. Did you guys do any user research before thinking about such a product?8\. When and how did you realise that the table was ready to go into manufacturing?9\. If you were to evolve it further, what would be the progression like?10\. Do you worry about people stealing your design and replicating a cheaper version of it? How do you deal with it?
50: India’s Design Hero - Prof. Balkrishna Doshi.
This episode is the 100th Episode of Audiogyan and I am super honoured to have none other than Prof. Balkrishna Vithaldas Doshi (Born in 1927). I decided to mark this 100th episode with living legend of design and architecture. Doshi sir is considered to be an important figure of South Asian architecture and noted for his contributions to the evolution of architectural discourse in India. His more noteworthy designs include the Indian Institute of Management Bangalore and the Aranya Low Cost Housing development in Indore which was awarded the Aga Khan Award for Architecture. In 2018, he became the first Indian architect to receive the Pritzker Architecture Prize. I am completely aware of my limitations while taking interview of a person of this stature but a humble and genuine effort to document Prof Doshi’s thoughts on design.1\. What is your philosophy / ideology while designing? For eg. Laurie Baker worked on more cost effective, energy efficient architecture, Or Charles Correa is celebrated for his sensitivity to the needs of the urban poor. In short, what does the word “Design" Mean to you? The Pritzker jury announced that you have "always created an architecture that is serious, never flashy or a follower of trends”. What is the secret behind it?2\. What according to you is the reason that cities have started looking similar. Same flyovers, same glass and steel buildings? Have spaces become more inclusive as we are evolving? What is the role of architects in giving character to these structures? And has there been any innovation to improve the working style of the people lower in the pyramid? Do you think architects should address these concerns?3\. How has RCC changed lives of architects and designers? Has it become more challenging or less? How has the landscape changed because of RCC4\. What are your thoughts on Vastu Shashtra when it comes to architecture?5\. What according to you is the difference between good and great? To further ask this question, as per my knowledge, an artist or a designers should ensure that he or she is consuming the right content, be in an appropriate environment to nurture and grow artistic sensitivities. What is your take on it? How can one go about building their own styles?
48: Thoughts on Design with Sudhakar Nadkarni
Today I have one of the senior most person of the design world in India. Professor Sudhakar Nadkarni. Prof. Nadkarni studied Industrial Design at the School of Design (Hochschule für Gestaltung), Ulm, Germany (1962-1966). When he returned to India he started the first post-graduate design program way back in 1969, today what is known as the Industrial Design Centre (IDC) at Indian Institute of Technology Bombay. He was instrumental in also starting the department of Design at IIT Guwahati in 1997 and the design Management programme at the Welingkar Institute of Management at Mumbai.Before we begin our conversation, I would urge all listeners to go and read “The Design Journey of Professor Sudhakar Nadkarni” by Prof. Mandar Rane. It’s on Amazon or you can find few copies in IDC Mumbai definitely. 1\. What does design mean to you?2\. How important is design education both formally and informally?3\. What do you mean when you say grammar of design is the same across the world?4\. Can you share any particular work which is considered to be milestone in your career and you had a great learning? For eg. while working with Compton Greaves, L&T, MTNL, Signage systems, Indian Oil, Tata Technologies or may be while setting up these big Design institutes.5\. What are your thoughts on future of design? Where is design heading and how can an aspiring designer spot the trajectory to contribute his or her design skills in improving lives of people through design?
47: Insights into world on Pune Theatre with Nipun Dharmadhikari
Today I have Nipun Dharmadhikari with us on Audiogyan. Nipun is an actor, writer and director. He is one of the most talented and well known faces of Marathi theatre and film industry. He is called as 'The Theatre Revivalist' by Forbes India. I guess most of the listeners must have seen and subscribed to a youtube channel called Bhadipa. We will speak about it and much more but this Audiogyan is mainly to explore the Marathi theatre world of Pune.1\. Being cultural capital of Maharashtra, Can you give us a brief background about Modern Pune Marathi theatre world? What’s happening and how does it work?2\. In a couple of your interviews online, you mentioned, “a lot of seniors passed out or moved on..." so you picked up directing much early, can you tell us about who these seniors were and how did they influence you?3\. In one of your interviews you mentioned that while revisiting Sangeet Saunshaykallol, you reduced 67 songs to 16\. Can you tell us the process in detail? How did you manage to keep the essence the same yet make it relevant to new audience?4\. On one hand you have been working on an enriching experience of theatre in Pune on other hand you are reaching to wide audience online with Bhadipa. Can you tell us about your learnings and some more things about Bhadipa?5\. Being recognised as an important figure in the world of theatre, what are your future plans w.r.t Marathi theatre or theatre in general in Pune. Do you wish to create space like Prithvi in Pune?
Comments (8)

Siddharth Sawant

Great effort. Some suggestions - Let the guests speak freely. avoid interrupting them - Ask open ended questions i.e. less of yes/no questions - Do not lead. let the guests speak their mind. it may or may not align with your previously held beliefs. - Do not try and corroborate ideas across different interviews. difference of opinions between guests is what let's us see the world from multiple viewpoints. - Have a strategy for the conversation. what do you want the listeners to get out of the podcast? e.g. are you introducing them to the guest or are you introducing the field that they work in? - Please invest in better recording equipment, also some investment in sound processing software. I greatly appreciate the hardwork that went into creating this unique podcast. keep it up. best wishes :)

Nov 15th


Siddharth Sawant Thanks a lot. Appreciate your feedback.

Nov 19th

Pratik keni

khup sundar 😊 fakt madhe madhe english bolaycha kami kela tr bara hoil

Oct 29th


Pratik keni Sure. Noted. Thanks for the feedback.

Nov 6th

suhrid sukumar

Just try to interrupt the speakers a little less.. With your umms.. And aahh.. And okss..

Oct 24th


suhrid sukumar Sure. Noted. Thanks for the feedback.

Nov 6th

Dhruva Rathod

Was waiting for Podcasts in Indian context and Indian design community.Good to see that

Jul 28th

Deepak Teji


Sep 18th
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