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On Rogue Startups we share the journey of startup founders as they're growing their businesses. We feature experts in the fields of sales, marketing, and product development to hear how they're growth hacking their productized services and SaaS products. If you're on the journey of an entrepreneur then tune and hear how we're tackling some of the same obstacles you may be facing, and how we're winning in the game of business. Listeners of Startups for the Rest of Us, My First Million, Mixergy, and Bootstrapped Web will love checking out our show.
139 Episodes
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Learning valuable lessons on your journey to success can take a while. Today, Craig shares his insights on this topic as it correlates to Castos and to his goal of creating 200 episodes in 2024. (Spoiler alert: things are going well for him.) Sometimes the hardest thing to do is to say no to something. ... Read more
Making it big on any social media platform can be an arduous journey. You have to worry about your equipment. What looks good? What content is interesting right now? How do I get people to find me? YouTube has its own brand of problems too. How long do you make videos? What should the thumbnail ... Read more
Is there such a thing as the perfect SaaS business? How are you creating your opportunities? Are you focusing on your end goal for your business? Today, Craig is joined by Christopher Gimmer from Snappa and Good Metrics. Chris talks about his path, which led him to founding multiple businesses and a successful exit. He ... Read more
The world of SEO is changing at a rapid pace because of AI. How can we keep up? Can you still find, generate, and publish unique content online? The answer is yes. Google says that around 20% of online searches every day are ones they’ve never seen before. Here to talk about all that is ... Read more
In this solo episode, Craig talks through a recent mindset shift in the business. Going from Zero to One you need to put out so many fires, and do so many things, and then in the growth phase you’re constantly trying new approaches, channels, messages, and levers. Here in the post-growth, calm phase, Craig’s found ... Read more
Doug Cunnington is an affiliate marketing, SEO, AI, and content marketing expert. Today, Craig and Doug chat about their experiences as founders and with web content, in hopes that they can learn from each other and pass along some tidbits of info to listeners. AI-generated content is everywhere these days. The content marketing industry is ... Read more
One of the biggest lessons Marc Thomas learned about creating engaging content was the importance of bringing in bits of his personality. Today, Craig talks with Marc Thomas about how he has made a name for himself in the world of content and brand growth. Marc emphasizes what some of us forgot: B2B content has ... Read more
It’s the 300th episode of Rogue Startups, and it’s all about personal updates and professional improvements. Craig talks about where Rogue Startups started and what the future holds for this podcast and podcasting in general. What mediums will everyone gravitate toward this year? Who will win in this cage match between Google, YouTube, AI, SEO, ... Read more
George Blackman joins Craig in this installment of the Rogue Startups YouTube series. They chat about scripting episodes and what you can do to prepare yourself for making successful videos. George has had years of experience working with successful YouTubers who have had millions of views on their videos, in part because of George’s scripts. ... Read more
Trent Haire drops some serious knowledge as he chats with Craig today about the three things that you can do to move your YouTube channel to the next level. Trent has years of experience and has worked with some major YouTubers by helping them go from little to no viewer and subscribers to thousands and ... Read more
Today’s episode is all about YouTube SEO. Craig is joined by Josh Howard, YouTube expert. Josh shares his knowledge about how to rank your video #1, and how to be successful in constructing a dynamic script and structure for your channel and individual videos. He also shows this information in action by analyzing Castos’ YouTube ... Read more
![RS296: Creating Great YouTube Hooks with Jake Thomas [YouTube Series]](https://s3.castbox.fm/4a/0c/1a/c1919140d8e91f0a758a8f1c43910faa9b_scaled_v1_400.jpg "RS296: Creating Great YouTube Hooks with Jake Thomas [YouTube Series]")
Today Craig chats with Jake Thomas from Creator Hooks about what SaaS owners and entrepreneurs can do to catch the eye of possible customers and viewers on YouTube. Jake started his journey to Creator Hooks when he landed his dream job as a marketing manager at a fishing company. There, he learned the most important ... Read more
Matt Wolach is a genius at closing. Today, Craig gets the opportunity to pick Matt’s brain. They chat about why most people don’t close deals and what they can do to fix that. They wax poetic about outbound leads. How do you generate them? Where does it work best? Not to mention, they also talk ... Read more
On today’s episode, Craig chats with Corey Haines, founder of Conversion Factory. They chat about what it’s really like to be a B2B SaaS owner including how to handle marketing, if it’s necessary to learn the ins and outs of development, and how client work can kick you in the butt so you can stay ... Read more
Craig and Ed chat about all things bootstrapping, personal branding, social media, and growth trajectory. They also do a bit of catching up. Ed provides a unique perspective on these topics in addition to trying to convince Craig to move back to Europe. Ed is the co-founder of OpenCage which provides a geocoding API (which ... Read more
Work smarter on things that really matter instead of working harder on things that make no difference. Today Craig talks about what he has learned about prioritizing, focusing, and honing in on tasks that really mean something. Between his professional experiences and input from his business coach, he’s learned that there isn’t a magic fix-all ... Read more
On today’s episode of Rogue Startups, Craig chats with Asia Orangio from DemandMaven about customer research, marketing essentials, and how to stand out from your competitors. Asia also talks about what DemandMaven can do for their customers and how she gets value from Castos. Not to mention, the importance of clarity, dedication, and discipline. Asia ... Read more
Craig chats about the difficulties of starting a journey (or continuing a journey) by yourself. Whether it’s business or if it’s a creative endeavor (like a podcast), going at it alone can be hard. How do you motivate yourself? How do you get out of a creative block? How do you convince yourself that you ... Read more
On this episode of Rogue Startups, Craig chats with Ruben Gamez, the founder of Bidsketch and SignWell. Ruben shares his opinions and tips about various marketing strategies, branding, and growth. In addition to talking about the podcasting industry and Castos, Craig and Ruben also dive into how to proactively find deals and connect with customers. ... Read more
As founders I think too often we celebrate only the wins in the business, but we don’t take a critical look at how we could actually be the thing holding our business back from prospering. I’ve had a big breakthrough in this realm lately where I’m being open to the concept that I could be ... Read more
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