Girl Behind The Hustle

In this solo episode LC is chatting about the messy middle of entrepreneurship where some people choose to quit, pause, pivot or keep going. Don't worry we've all been there. Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

This week’s Girl Behind The Hustle is LA based artist, Domonique Brown of DomoINK. Domonique’s work has been featured in Issa Rae’s AirBNB, FX’s Snowfall pop-up, on Roland Martin, HomeGoods, SnoopDog, Forbes, NAACP, packaging for haircare brand Camille Rose, Bath & Body Works and so many other amazing places. Her art is a celebration of diversity rendered in color palettes ranging from minimalist to vibrant,  the medium of her illustrations is to invite viewers to engage in a debate about the accepted notions of race and representation. Domonique’s portraits have the purpose of featuring women and men of color who might not otherwise be portrayed, in the hopes others can see a representation of their culture and identity and feel empowered. Listen in as we chat about: How imposter syndrome almost stopped her from showing up The person who encouraged her to pursue art, Thank you educators Why she doesn’t plan on quitting her 9-5 anytime soon  You can connect with Domonique on Instagram TikTok and purchase her art at DomoINK |  Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

Today I'm chatting with Shayla Varnado of Black Girls Wine. Shayla is the founder of Black Girls Wine Society which is the very first wine sorority with 50 local chapters and over 400 members throughout the US. The Black Girls Wine society was Shayla’s solution to creating Sisterhood and adding diversity to the wine industry. An industry where only an estimated 0.1% of US wine makers and brand owners are Black and black consumers make up about 11 percent of wine drinkers in the country (as reported by the Wine Market Council Consumer Segmentation) Shayla began sharing her favorite wines and wines of the week on her Weekly Winedown live series on IG and quickly began growing a flourishing community. In this episode Shayla shares They key factors to growing an engaged community What you should consider before quitting your job to go into entrepreneurship Things you should know when choosing your next wine Resources mentioned in today’s episode Wine.com Total Wine Instacart Here’s how you can connect with Shayla| Instagram  | Facebook | Website Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at heygirl@girlbehindthehustle.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

What a pleasure it was to sit down with "The Godmother of Beauty" Margarita Arriagada. Before developing her beauty brand Valde Beauty, Margarita spent over a decade as Chief Merchant of Sephora. Valde Beauty was created to pay homage to her Mother's determination, courage and spirit with the name deriving from part of her Mother's last name. Every move Margarita has made with this brand has been very intentional, which is exactly what's needed to break in and stand out in a crowded market like the beauty industry. Valde is not the typical lipstick brand it is an experience and a gift to make each woman who holds it feel purposeful and encouraged to write their own destiny. You can immediately feel and see the difference when you hold the gold feather covered refillable vessel in your hands. Listen in as we chat about: The importance of bringing your whole self to spaces you occupy How Valde landed in Oprah's hands Taking Valde into the NFT space with the first ever beauty launch Funding and The Rising Latinx Beauty Grant Tools & Resources Mentioned Notion Abundance by Deepak Chopra Survivor Abortion Fund Here’s how you can connect with Margarita  Instagram | Valde Beauty | Twitter | Discord | Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at heygirl@girlbehindthehustle.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

Today we're chatting about the importance of having a product ladder that keeps your Target Customer returning to you overtime like Drake and Beyonce because the last thing you want to do with your business is have a one-hit customer. If you're wondering why your customers aren't returning, it's because you haven't created another product or service that can grow with them after they take the first step. Listen in as we chat with Alex Cawley about what her history with working at Lululemon & Soul Cycle taught her about creating community to win in business. Alex is now working with health and wellness brands as a Marketing Consultant through her company Forever Friday to help brands implement systems and strategies so that biz owners can have more time to do the things they love. Listen in as we chat about: The importance of niching down in large markets Creating a product mix and product ladder that will keep your customers coming back How creating for everyone will damage your reputation Using grassroots marketing to stand out amongst competitors How you can steal Soul Cycle and Dry Bar's Business Strategy  Here’s how you can connect with Alex | Instagram  | Forever Friday Podcast | Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at heygirl@girlbehindthehustle.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

Today on the show we’re chatting with LA Born Niki Koss, an award winning actress, producer, director and filmmaker. Niki is an all around powerhouse. She was recently included in the entertainment list of Forbes 30 Under 30 and was also the winner of the Female Filmmaker of the Year at the 2019 Burbank International Film Festival.  You've definitely seen her work on your screen. She's a series regular on the acclaimed Freeform Network series, "Famous In Love as Alexis Glenn. Nikki is passionate about telling stories that contribute to changing the world in a positive way and  recently launched her award winning production company, K Factor Films to do just that. Her inaugural directorial film, “Night, Night” debuted last November.  Listen in as we chat about: Building relationships for the long haul Creating community and growing your social media presence The most important investment you can make as an inspiring filmmaker Here’s how you can connect with Niki | Instagram  | K Factor Films | Night Night | Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at heygirl@girlbehindthehustle.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

If you’re continuously fumbling your boundaries when dating or in relationships, certified life coach Reka Robinson is who you need to talk to. Named one of the the top 10 female life coaches transforming lives in 2020 by Yahoo finance, Reka is transforming the way women over 30 approach dating. After experiencing a toxic relationship in 2017, Reka had an “Eat Pray Love” moment and spent 10 days traveling to heal and figure out what she wanted in her life. What she discovered is that it all starts with you, your worth and your happiness. You are more than your relationship status. Reka founded Single You Academy and Podcast to help other women transform from trying to prove their worth in order to be loved by a man to women who know who she is, what she wants and how to get it. Here’s how you can connect with Reka TikTok | Instagram  | Podcast | Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at heygirl@girlbehindthehustle.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

Just as there are seasons in weather, there are seasons in business. In this inaugural Founder Pep Talk, Lu'Cretia talks about seasons in business and why it's important to mind the season that you're in so you don't miss the lesson. Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

Part 2- Lu'Cretia is kicking off Season 5 of the podcast with a live conversation with some of her favorite Goalfriends who have been a part of her entire journey. You need friends who remind you that you’re a big deal. You need goalfriends who hype you up, encourage you and remind you of your greatness daily. Guests: Ericka Webb-Polanco High School Friend, Idea Generator (Entrepreneur for 12 years) Motherhood Expert, Journalist, Public Relations Professional, Doctoral Candidate https://www.heyericka.com The Groupchat April, Amber, Ericka Long Time Client Nafeesah Graphic Designer, Confidently Branded Quotable: Stand true in your gifts and in what you’ve been called to do. -LC Surround yourself with people who are going to pour into and who are going to fill your cup. Who remind that you are worthy of everything that you deserve and you deserve to have everything that you desire. -LC Start with one of your gifts. Go all in! Tuck the other one in your back pocket and when it’s time for you to pivot be ready” LC Put yourself in something that brings you joy- Ericka You need a solid three[friends] it will do wonders for you in entrepreneurship - Jasmine You need a long form content that you own - LC I didn't think I was qualified because I didn’t go to school for it, but it took me sharing my story to get out of the way - Nafeesah It may not look big on the outside, but to me I knew what it took to get to the 3,500 people in my c community because I remember when I started and it was just a few. You gotta show God that you can work with the few that you got -Nafeesah Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

Lu'Cretia is kicking off Season 5 of the podcast with a live conversation with some of her favorite Goalfriends who have been a part of her entire journey. From sitting at her desk listening to podcasts dreaming of being a fulltime entrepreneur to getting fired and choosing to transition into full entrepreneurship in lieu of finding another full time job. Her Goalfriends were there every step of the way pushing her, dreaming alongside of her and holding her accountable. This is the story of Girl Behind The Hustle told through Friends. It all began with a thought. Guests: Chantel Cousin, Pusher (Entrepreneur for 11 years) Producer, Award Winning Filmmaker www.therapyrich.com www.chantelchavon.com Jasmine Lopez Church Sista, Dreamer (Entrepreneur for 12 years): Photographer, Non Profit Founder & Executive Director www.thefirehousedream.org www.authenticadventure.co Jasmine Dantzler Client turned Friend, Supportive (Entrepreneur for 8 years): Nail Artist, Personal Stylist & Vintage Boutique Owner Noteables: Steal Healversation Overall Dope Human, Kyla Dixon Friend and Encourager , TiAsia Spann Sister and Hype Woman, Courtney Angel & Why Podcasts that helped me dream: Side Hustle Pro, The Read and Believing Bigger  Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

Today's episode is with Naomi Powell of Lifestyle edit. Naomi is a business and mindset coach, a sought after speaker and the host of The Lifestyle Edit podcast. Over the past six years, she’s helped hundreds of female entrepreneurs to uncomplicate their businesses so they can work less and live more without resorting to hustle or burnout. Naomi is committed to showing service providers that they don’t need to choose between doing transformative work and running a profitable business. Listen in as we chat about Magnetic Marketing and how you can make it apart of your business to have clients seeking you out and knocking down the door to work with you.   Write this down... Your ideal client wants to work with you. They are proactively looking for the solution to the problem that you solve! Confused buyers don't buy. Connect with Naomi Powell Website | Instagram   Schedule your Marketing Session | Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

Today's episode is a timely live conversation with Niambi Cacchioli of Pholk Beauty who describes wellness in our everyday lives as just a state of being. Pholk Beauty was crafted after Niambi discovered her passion for beauty and natural ingredients traveling with Unesco and Africa Center. She began to rethink skincare and merged her passion for natural ingredients with traditions to create Pholk Beauty. If you want to discover how to curate a wellness routine and break from the hustle within your life, you must listen to this episode as Niambi gives us tips on simply living well every day beyond Selfcare Sunday. Pholk Beauty has been featured in Essence, Refinery 29, PaperMag, and Yahoo. Connect with Niambi Website | Instagram  Schedule your Marketing Session | Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

Today on the show I am chatting with Candice Coppola an author, a podcast host, and an entrepreneur who believes that if you want your dream business, you have to become the owner that the dream business needs. She is a successful entrepreneur who grew her business for a spare bedroom of her home into a multi-country, multi-six-figure company. She did not stop there.  Since then, she's navigated from being a wedding professional to now working as a coach to other wedding professionals. Candice has been featured as an expert in The New York Times, CBS and The Knot In this episode we chat about: Knowing when to shift and pivot Building a business that is meaningful to you The importance of building relationships Being open to adapting your strategy and vision Why boundaries are a form of self-care Connect with Candice Coppola Website | Instagram | Podcast Schedule your Marketing Session | Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

When's the last time you updated your photos for your personal brand or business? If you can't it has probably been way too long. If you're using Social Media to grow your business, establish your brand and increase your profits.. then you need to stand out on the 'gram. One way to do that is through strong imagery. A well branded business on social has recognizable posts, content, messaging, brand voice in captions and a face of the company. It’s more than just your logo, font and colors.  In this episode I'm sharing how to make sure that you're next photoshoot is a success. After sharing some of the behind-the-scenes and receiving messages about my most recent brand shoot, I thought it would be a good idea to run through all of the planning steps. You can download your checklist for planning your next brandshoot here http://bit.ly/gbthbrandshoot Also check out this episode with Colleen Otero as we chat about the importance of branding  This episode is a replay from an Instagram live.  Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

If you're ready to start pitching brands and partnerships, chances are you're going to need a media kit to get it done. There is nothing like reaching out to your favorite brand or media outlet and not being ready when they request your media kit. If you've never heard of a media kit or wondering what you should include, we're chatting with Media Kit Girl herself Ashlen Rene.  Ashlen helps business owners, influencers and entrepreneurs present themselves professionally and polished for opportunities. Her clients have secured partnerships and deals with Target, Amazon, Ebony, Forbes, TEDx Talks, VH1, Macys and local radio & news outlets.  If you're ready to start pitching yourself for opportunities listen to this episode to find out  Exactly what goes into a media kit Why you need one What every pitch should include  How you can work with Ashlen on your branding Connect with Ashlen Rene Website | Instagram | Branding/Content Creation Schedule your Marketing Session | Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

Have you ever wondered how astrology and birth charts influence your life and business? Let me introduce you to spiritual, emotional and wellness entrepreneur, Dr. Veroshk. Today on the show were sharing the 4th episode in our live podcast series "Girl You Deserve" the live conversation series focused on getting everything you deserve. This episode was previously taped live on Instagram. Dr. Veroshk combines psychology and astrology into her multidisciplinary medical clinic, Sanacion Infinita, with locations in Puerto Rico and New York City. Born and raised in San Juan, Puerto Rico, Dr. Veroshk studied mental health at Cornell in NYC and astrology for 2 years in Bogota, Colombia. She also has her own podcast AstroTerapia which discusses her wellness views to help listeners embrace their ‘becoming healthy’ journey. You can find her curation of candles, rituals, and love sprays at her store, “ShopVeroshk.” You can also visit her website Veroshk.com, which offers wellness resources such as the Membresia Veroshk, a virtual mental health hub and membership that includes a gallery of tools and guidance with astrology and psychology from the comfort of anyone’s home with downloadable meditations, worksheets, and other mental health tools developed by Dr. Veroshk. Listen in as we discuss How to find pause in this season to increase your productivity and mental wellness  Why you might be reading your Horoscope completely wrong and how to become more accurate What the current Moon means for your life and how to maximize its energy Focusing on the quality of your wellness routine over the quantity Scheduling wellness days on your calendar Connect with Dr Veroshk Website | Instagram | Support the Podcast | Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

Today on the podcast we're chatting with Eva Recinos an LA-based arts and culture journalist and creative non-fiction writer who focuses on telling the stories that are often left out of mainstream media. You've probably seen her work in Los Angeles Times, The Guardian, Refinery29, Marie Claire and more.  In this episode we chat about: The importance of telling your own story What goes into a good pitch How consistently showing up and doing the work gets you on the radar for other opportunities In the Dream House Carmen Maria Machado Wandering in Strange Lands Morgan Jerkins Your Art Will Save Your Life Beth Pickens Connect with Eva Recinos Website | Instagram |  Support the Podcast | Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

When we heal ourselves we have the power to heal our community and others around us. Community healing is exactly what Spelman Alum Camesha Jones had in mind when creating Sista Afya, a mental wellness enterprise that provides low-cost mental wellness services for Black women in Chicago. Sista Afya has served over 700 young Black women through culturally-centered therapy and social wellness events that bridge community and healing. Sista Afya has been featured in Vogue, New York Magazine, Travel Noire, Women's Health and many other publications as a top resource supporting the Black community with mental wellness. By making mental wellness simple, accessible, affordable, and centered around Black women's experiences, more people will get what they need to have a full, whole life. Things to note in this episode: The importance of making mental wellness accessible The option of microloans for funding your business Building a team and what to look for in new hires Calendly The Law of Divine Compensation by Marianne Williamson Connect with Camesha L Jones Sista Afya  | Instagram | Attend a wellness workshop, class or group session Support the Podcast | Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

What does it mean to be financially well... I’m chatting with Bernadette Joy of Crush Your Money Goals who says, “Building wealth with purpose” is how you can be financially well. She's passionate about empowering women & diverse communities to build generational wealth for themselves and their families. Bernadette Joy paid off $300K of debt in three years including her home, $72k in student loans and is on her way to her first $1M of net worth in 2021.  Bernadette was recently featured on Good Morning America, CBS The Doctors, TIME and CNBC. She is committed to changing the face of wealth. In this episode, we chat about The CRUSH method to achieving wealth Why that latte is not what’s making you broke How building wealth begins with your mindset Why one key to becoming wealthy is the people with whom you surround yourself. You need a money tribe. When getting large sums of money should you save, invest or pay off debts first? Where you should be investing your money first before anything else, especially Acorns or Robinhood. The difference between choosing a ROTH IRA/401K and a regular retirement account After listening to this episode if you would like to work towards being financially well, Bernadette is offering her $99 course for free to the first 10 people who email her at hello@crushyourmoneygoals.com Connect with Bernadette Joy Crush Your Money Goals | Instagram | --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message

Alice Foy is a master delegator and Jane of All Trades. She is the Founder of The Digital Jane a business support agency catering to the day-to-day operations of women founders and solopreneurs. The Digital Jane takes things off of your plate so that you can focus on your zone of genius within your business.  Until the pandemic hit, Alice was building a booming events business, Jane Ella Events. The events industry has been one of the hardest hit during this time leaving owners to creatively maneuver the current market with hybrid events or pivot and switch careers. After originally seeking options & training for hybrid events, Alice chose the latter. She realized that all of the pieces were already present for her to create The Digital Jane. Listen in to this 2nd episode in our Girl You Deserve Wellness series to hear  How Delegation can be a form of wellness & self-care A surprising list of things that you can begin delegating in your everyday life to create time  The importance of using wealth as a tool to give others opportunities and create ease for ourselves The most important part of delegating successfully is getting organized starting small.   Resources Mentioned (some links are affiliate links) Task Rabbit Amazon Now Instacart Canva Previous episode with Alice Foy Connect with Alice Foy and sign up for the 72 hr Organized and Profitable Challenge  | The Digital Jane | Instagram The Digital Jane |  RSVP for the Bookclub discussion, Cicely Tyson Just As I Am 3/28 at 4pmCST --- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message