DiscoverLake Norman Business Podcast
Lake Norman Business Podcast
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Lake Norman Business Podcast

Author: Danny Decker & Ryan Webber

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On the LKN Business Podcast Co-Hosts Danny and Ryan shine a spotlight on the great businesses here in Lake Norman. Business is more fun as a community so they're going behind the curtain to get the who, what, and why. If you want to know about what drives the businesses in your community, this is your new favorite podcast.

If you own a business in LKN and want to be a guest, reach us at lknbusinesspodcast@gmail.com
47 Episodes
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Vanessa owns a travel management company. Her company supports independent travel agents, by helping them scale and manage their businesses. We talk about email marketing and about how critical it is to stay top-of-mind.  Enjoy!
Stephanie and her husband own Adjusting the World chiropractic. She talks to us about her passion for educating her clients about health.  We also talk about how important it is to go out into the world and network face-to-face. This was a fun episode for us. We hope you enjoy it as much as we did!
S4 E14 Denny Castillo

S4 E14 Denny Castillo

2023-08-1315:23

Denny and Dee Castillo own Quality Air of the Carolinas.  Quality Air is an HVAC business with a unique focus on health.  In this episode we talk about the importance of providing quality service while making sure not to burn out employees.  Denny talks about how he and his team balance this and why it’s important.  Enjoy!
S4 E13 Chelsea Hayes

S4 E13 Chelsea Hayes

2023-08-0422:30

This week we’re talking to Chelsea Hayes.  Chelsea helps her clients create their own online courses.  We had a great conversation about how business owners can utilize their specific expertise to create more revenue for their business.  We hope you enjoy!
S4 E12 Kelly Korak

S4 E12 Kelly Korak

2023-07-2822:43

In this episode we talk with Kelly Korak.  Kelly owns Blender Creative Agency, a design agency that helps businesses with their visual branding. She talks about building her team, scaling her agency, and her love for all things marketing! 
S4 E11 ROI

S4 E11 ROI

2023-07-0710:59

Make sure you know why you’re doing what you’re doing in every area of your marketing. It shouldn’t always be about immediate dollars and cents. Think about brand. Think about relationships. Be patient, and invest in long term growth.
You should try to make it as easy as possible for people to do business with you! When someone is ready to give you money, shut up and let them give you money! In this episode, we talk all about why it’s so important to make things simple and easy for your customers!  
S4 E9 Mailbag Episode

S4 E9 Mailbag Episode

2023-06-2318:21

S4 E9 Mailbag Episode   In this episode Ryan and Danny answer the questions from listeners.  Questions like:   When it comes to your business…   What’s one thing you could never live without?   What’s one thing you will never do again?   What has been your biggest hardship in business, and how did you learn from it?  
S4 E8 Facebook Ads

S4 E8 Facebook Ads

2023-06-1609:18

Facebook Ads aren’t just for big businesses. For just a few dollars per day you can boost a post and reach hundreds of people.  And, there’s a whole world on the back end of Facebook, where you can hyper-target your ideal audience. In this episode we talk all things facebook Ads. Enjoy!
S4 E7 Jim Contes

S4 E7 Jim Contes

2023-06-0922:35

Our guest this week is Jim Contes. Jim owns Aviation Metals. In the episode we talked with him about what it looks like to take over and grow a business.  Jim has spent a lot of time investing in his team and company culture. We talk about practical tips that you can use to build a good team and company culture for your business.
S4 E6 Joe Vagnone

S4 E6 Joe Vagnone

2023-06-0222:01

Our guest this week is Joe Vagnone. Joe is a business broker specializing in small business. He started in the restaurant industry and built a chain into one of the largest in the southeast. He works with business owners to maximize profit when they’re getting ready to exit.
You don’t have to be perfect! You don’t have to have perfect grammar. You don’t have to have perfect lighting. You just need to be yourself, and get out there, and give value to people. In this episode we’re talking about social media for your business.
S4 E4 Dana Meadows

S4 E4 Dana Meadows

2023-05-1918:21

Our guest this week is Dana Meadows.  Dana is a loan officer in Lake Norman.  She’s with The Meadows Team at Movement Mortgage.  She has some tips for small business owners if they’re looking to purchase. She also talks about how she grew such a big business and growth tips for other business owners.
In this episode we talk about how to market with no budget.  Social media, organic content, email marketing.  There are so many options for small businesses that have no budget for marketing. 
S4 E2 Todd Youngblood

S4 E2 Todd Youngblood

2023-05-0527:59

Our guest this week is Todd Youngblood.  Todd is a serial entrepreneur. He built and recently exited sleep.me. We talked to him about what it takes to scale a business successfully. 
Small business owners often don’t know who they’re talking to.  It’s crucial that you understand who your ideal clients are. Your business isn’t for everyone! In this episode, we talk about the importance of choosing a niche for your business.
Happy Friday, Lake Norman! We've got a brand-new episode for you to enjoy while you socially distance.   In this episode, Ryan Webber and Danny Decker interview Andrew Isaacs of i6 Graphics LLC.   Listen in as Andrew shares why it's so important to make time to work *on* your business and not just *in* your business.   (And don't worry - this interview was filmed several months ago. No Shelter-In-Place regulations were violated in the making of this show :)
Danny Decker welcomes new host Ryan Webber as they kick off Season Three of the Lake Norman Business Podcast! 
And we're back with another great episode! S2E9 features Andy Upchurch of Bin 110. Andy talks about his journey in launching a new business and has great insight on the process of standing out and adding value to customers. Bin 110 has an incredible bourbon/whiskey and wine list - make sure you check them out!
Lynette had some really great marketing insight to share - including the idea that effective marketing goes beyond just the products and services we sell. Race City Marine isn't just selling boats - they're giving their customers the opportunity to make memories with their families that will last a lifetime. How can you apply this concept in your marketing? Enjoy the episode!
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