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Maximize Your Social Influence with Neal Schaffer

Maximize Your Social Influence with Neal Schaffer

Author: Neal Schaffer

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Teaching sales and marketing professionals, entrepreneurs, and small business owners to build, leverage, and monetize their influence in digital and social media. This podcast helps businesses and professionals maximize their sales and marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube as well as through Social Media Marketing, Influencer Marketing, and Social Selling to help reach a broad variety of business objectives.
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Since publishing The Age of Influence, my thoughts on influencer marketing and social media marketing in general continue to evolve. As I prepare for the writing of my next book, I wanted to share with you my latest views on how you and your business can best leverage social media for marketing in 2021 and beyond: By looking at social media as a marketplace for collaboration and strategically moving social media users through your funnel of Social Media Relationships.Reference Links for Neal Schaffer:Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
A lot of businesses don't realize that, like blogs, podcasts are not just a personal content medium but can also be used by businesses. To explain the various benefits of podcasting for businesses, I am joined by Robert Loewenthal, Founder and CEO of Whooshkaa, Australia's leading podcast hosting solution who have been successfully expanding globally as we speak.Robert will help enlighten you on:- How some companies are using targeted podcasts as part of their outbound sales and marketing.- What is a branded podcast?- How can podcasts help bridge the communication gap during covid?Episodes mentioned in the show:179: The What, Why, and How of Podcasting175: Why I am Investing Time in Being Interviewed on 100 Different PodcastsGuest LinksWhooshkaa: https://www.whooshkaa.com/Robert Lowenthal on LinkedIn: https://www.linkedin.com/in/rob-loewenthal-8a66804/Reference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
We are told that, in order to yield more digital influence and be more successful in digital marketing, that we need to create more and more content, and the more content the better.But is that really the case?I will tackle this myth using my own real-life experience and instead help you transition off that hamster wheel of content to something that requires a fraction of the resources and will help you become more successful!Episodes mentioned in the show:186: Content Marketing: Why It is Now a Business Strategy [Mariah MacInnes Interview]185: Why You Need to Invest in Content Longevity and Discoverability Going Forward183: Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The Competition129: How Fresh is Your Content? A "Fresh" Look at Content MarketingReference Links for Neal Schaffer:Contact Me about Fractional CMO Services:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
Join me in this interview with "Content Queen" Mariah MacInnes as we go deep into the value that content has for your business. Among other things, Mariah provides a refreshing perspective on:the four pillars you can implement into your content strategy so you never run out of content ideashow to be more consistent with content creation without it consuming your timethe actions you need to take to ensure you get more engagement with your content online Guest Links:Mariah's Website: https://www.contentqueenmariah.com/Mariah's Instagram: https://www.instagram.com/contentqueen_mariah/Mariah's LinkedIn: https://www.linkedin.com/in/mariahmacinnes/Reference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
As we close out a year and enter a new one, it's time to holistically look at our digital and social media marketing strategy.If content is the currency of digital and social media, where should we be investing our content creation efforts going forward?Here's my advice, where I really juxtapose social media with all other content in terms of longevity and discoverability to give you a clear picture as to where to get the biggest bang for your marketing buck going forward.Episodes mentioned in the show:179: The What, Why, and How of PodcastingReference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
Today's special guest is Mitchell Levy, global authority on credibility and the author of the brand new book Credibility Nation. In this episode Mitchell breaks down why understanding your customer's pain point is the key to success in digital and social media, specifically:Why whatever you do in digital and social media, your messaging should be focused on your audience and not yourselfHow to create an audience-centric mindsetHow to revise your digital and social media marketing strategy with your audience in mindReference Links for Mitchell Levy:Mitchell Levy's Website: https://mitchelllevy.com/Credibility Nation on Amazon: https://amzn.to/37FMegx [affiliate]Credibility Nation Memberships: https://lifelonglearning.credibilitynation.com/Reference Links for Neal Schaffer:Contact me here if you're interested in my Fractional CMO service: https://nealschaffer.com/contact/My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
You're blogging - check. You're doing your keyword research and focusing on competitive keywords - check. You're optimizing all of your blog posts for SEO - check.You're probably doing all of the above, but you're still not ranking in Google - why?That is exactly the situation I was in until I embarked on doing some research. And from that research, I have come to some conclusions.The final frontier of SEO and ranking in search engines is in generating backlinks. And if you want to generate backlinks you need to be proactive in doing so.This episode will hopefully be an eye-opener for you as I introduce my own research and methodology so that you can maximize your own social influence.Episodes Mentioned in the Show:181: How to Optimize Your Content Publishing on Your Blog and Social Media177: The 11 Blogging Mistakes Your Business _Might_ Be Making160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The CompetitionReference Links:My Instagram: https://instagram.com/nealschafferSEMrush: https://nealschaffer.com/semrush (affiliate)Brandon Gailie's The Blogging Millionaire Podcast: https://podcasts.apple.com/us/podcast/the-blogging-millionaire/id1072931592Neil Patel: https://neilpatel.comReference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
Join me for this insightful interview with branding guru, fellow podcaster, and YouTube influencer Philip VanDusen. We talk all about the power of networking and the impact it can have on your business, especially as we are in the midst of this coronarvirus pandemic. Some of the things we discussed include:How the pandemic has effected our decision-making powerThe power of mastermind groupsHow "natural networking" - in a new way - can help you scale your business quicklyGuest LinksPhilip VanDusen on YouTube: https://www.youtube.com/channel/UCd2J-PizcFDxWHBBfRkp38QPhilip's Website: https://philipvandusen.com/The Brand Design Masters Podcast: https://philipvandusen.com/bdmpodcastReference Links for Neal Schaffer:Contact Me About My Fractional CMO Services: https://nealschaffer.com/contact/Be the First to Know About My 90-Day Group Coaching Program: https://nealschaffer.com/membership/My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
As you publish more blog posts and content throughout social media on a wide variety of subjects that are relevant to your business, how do you know which content is performing better or worse? How can you take that engagement data and feed it back into your publishing infrastructure to create more or less content about what types of content that are relevant to your company, and in doing so generating higher and higher ROI for whatever metric you are tracking? In this episode I introduce a quarterly content audit which I just started doing which gives you specific instructions of how to do this with your own content using my own blog as a case study. You'll learn about the concept of content buckets that I introduced back in 2013 in my Maximize Your Social book and how to apply that in PDCA style with a data-driven approach which allows you to further optimize your marketing with every (quarterly) iteration!Episodes mentioned in the show:137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The CompetitionReference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
If you want to yield influence in digital and social media you need to become a content creator. Not all content has the same longevity or impact, but if you wanted to make the biggest bang for your buck and create the most impactful content that can help drive your business, a book is the answer.  You'll find out why in this interview with published author, speaker, and entrepreneur Josh Steimle who will share with you the why as well as how to get started, how to keep going and not burn out, and how to leverage your book to grow your business.Episodes mentioned in the show and related spisodes:179: The What, Why, and How of Podcasting175: Why I am Investing Time in Being Interviewed on 100 Different Podcasts149: How to Become a Published Author [Lee Constantine from Publishizer Interview]Contact Josh SteimlePublished Author Program: https://www.publishedauthor.com/Meltwater Social Media FestivalRegister for free here: https://nealschaffer.com/meltwaterReference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
If you are a marketer, entrepreneur, or business owner and you are listening to this podcast, why aren't you creating your own?Podcasts are easier to create than you might think.They are also one of the most powerful forms of influencer marketing, as I will explain to you in this episode.If you've been on the sidelines, this episode will hopefully push you over the edge into launching your own podcast!Episodes mentioned in the show:175: Why I am Investing Time in Being Interviewed on 100 Different PodcastsLinks mentioned in the show: (affiliate)External Microphones for Podcast Recording:Samson Q2U: https://amzn.to/32WJJn9Audio Technica ATR2100: https://amzn.to/3j3LOnaBlue Yeti: https://amzn.to/32TWoqWRODE Podcaster: https://amzn.to/3iSKW4uPodcast Hosts:Buzzsprout: https://nealschaffer.com/buzzsproutLibsynAnchor.fmCaptivateWhooshkaaOutsourcing Help:Fiverr: https://nealschaffer.com/fiverrUpworkPodcast Audio Recording SoftwareSquadcast: https://nealschaffer.com/squadcastZencasterZoomSkypeGoogle MeetReference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
The digital first mindset that your business needs to survive today is only part of the story. My special guest for today, the legendary marketing author and speaker Jay Baer, argues that the circumstances that we live in today require every business to function as a startup and create an entirely new relationship with your customers and potential clients.Listen in as Jay gives some specific advice as to how to do this - hint: "FAQ" is a strategic keyword here - as well as also provides some strategic wisdom around the customer experience marketing gap that he sees and why it is critical to close it to remain relevant today.Jay Baer Links:Convince & Convert: https://www.convinceandconvert.com/Jay Baer: https://www.jaybaer.com/Social Pros Podcast: https://podcasts.apple.com/us/podcast/social-pros-podcast/id499844469Episodes Mentioned in the Show:138: Customer Experience Marketing: Why You Must Embrace It to Stand Out as a Business [Dan Gingiss Interview]35: Youtility: Jay Baer Shares Insights on Mobile, Content Marketing, and Social MediaReference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
I have been blogging since 2008, and to be honest with you I really didn't think strategically about blogging since fairly recently when I started talking about the freshness of content on episode 129 almost two years ago. Since then I have come to realize the mistakes of my own blog as well as those that I have helped in a variety of capacities over the years. Since Google is the biggest digital influencer of them all, I wanted to share with you the 11 blogging mistakes that I see businesses make yet very few podcasters or people in the blogosphere talk about. I hope after listening to this episode you will have a much more strategic look at blogging and how impactful it can be for your business.For those of you interested in my fractional / outsourced CMO service, please contact me here: https://nealschaffer.com/contact/Episodes mentioned in the show:160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The Competition129: How Fresh is Your Content?Links mentioned in the show:SEMrush: https://nealschaffer.com/semrush [affiliate link]The Blogging Millionaire on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-blogging-millionaire/id1072931592Ahrefs study on blog traffic: https://ahrefs.com/blog/search-traffic-study/The 10 Best Social Media Marketing Podcasts to Listen to in 2020: https://nealschaffer.com/best-social-media-marketing-podcasts/Yoast SEO Plugin: https://yoast.com/wordpress/plugins/seo/Reference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
Today the Godfather of content marketing, Joe Pulizzi, joins me as a special guest to help you find opportunity in the midst of the coronavirus. Our episode on "Corona Marketing" led us to talk about a wide variety of things your company can be doing _today_to grow your business despite the times that we live in. These include:1.  How marketers can cut through clutter with their content.2. Strategies on how to build an audience in a recessionary environment.3. What subscriber channels make the most sense to drive revenue. Joe Pulizzi Links:Joe Pulizzi's Website: https://www.joepulizzi.com/Joe Pulizzi's books on Amazon: https://amzn.to/2Z3LMUlCorona Marketing [Free Ebook]: https://www.joepulizzi.com/corona-marketing/Reference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
I got really serious about podcasting in 2020 142 episodes after I began this podcast. I got even more serious with the publication of The Age of Influence, utilizing this podcast to build a community that listens to podcasts. Utilizing podcasting as a form of influencer marketing to help incite word-of-mouth marketing about my book has taken my understanding of the significance that podcasting can have for any business or entrepreneur to a completely different level.By teaching you what I have experienced and learned, I believe you will not look at podcasting the same just as The Age of Influence and this podcast have hopefully helped you look at influencers and influencer marketing in a completely different way.Episodes Mentioned in the Show:166: The Many Ways to Become an Influencer Today [John Lee Dumas Interview]13: Got Good Social Media Marketing Apps? [Ian Cleary of Razor Social Interview] (my first interview!)Reference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
Description: What sets successful businesses and professionals apart? One might argue it is all about being able to innovate. Fortunately for our podcast listeners we have a very special guest, Carla Johnson, who has written a few compelling marketing books and will soon release her newest book, RE:Think Innovation. This podcast will be a sneak preview of that book, in which you will learn why:1. People think innovation is only about the products and services they sell, and why they're wrong and missing a huge growth opportunity. 2. There are things that iconic companies with big budgets do that you can learn from and apply right away for your business...if you know how.3. You too can learn how to innovate through a simple, repeatable, scalable formula for how to take inspiration from any brand, experience or situation you have, and turn it into extraordinary outcomes for their business - startups, established Fortune 100 brands, and any organization in between. Links mentioned in the show:Carla Johnson's Website: https://www.carlajohnson.co/RE:Think Innovation by Carla Johnson: https://www.carlajohnson.co/author/Reference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
Social networks come (TikTok) and go (Google Plus), and some merely borrow the best features of other social networks to continue innovating (Instagram). The one thing about social media that has NOT changed since I began my career in social media marketing is that LinkedIn continues to be the best place for professional networking and B2B social media marketing.Every year or two "newbie" marketers wake up to the potential that LinkedIn has for your marketing, but since I wrote two books on the subject in 2009 and 2011, I would argue that the potential has always been there. Similar to influencer marketing, marketers have tended to dismiss LinkedIn when they talk about social media marketing options. As part of my role as an educator, I have been creating a free ebook for sometime with best practices for using LinkedIn, and I'm psyched to announce that my newest version is now available for download. Listen to the full episode for an introduction and details on how to get your free copy!This episode is being sponsored by Freshbooks and SocialBee, who have a special campaign for listeners of this podcast. You can see their special offerings by clicking here:Freshbooks: https://nealschaffer.com/freshbookswinSocialBee: https://nealschaffer.com/socialbeewinFor those that want to win a copy of The Age of Influence, please make sure you send me a screenshot of your chosen review to neal@nealschaffer.com along with your mailing address.Podcast episodes mentioned in the show:163: LinkedIn Message Ads: The Convergence of Influencer Marketing and Paid Social147: LinkedIn Ads: A Comprehensive Look [AJ Wilcox Interview]Links mentioned in the show:Maximizing LinkedIn for Business: https://nealschaffer.com/maximizing-linkedin-for-businessReference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
While the current coronavirus pandemic has provided us some urgency in which we need to tweak our marketing, the fact of the matter is that anyone in charge of marketing their business always need to pivot amidst the constant change that existed before we first heard the term "COVID-19." I can't think of anyone better to help guide us through this change than Ken Fitzpatrick, CEO of the Digital Marketing Institute, who provides:an insight into how c-19 is bringing even more change to marketingsome perspective on marketer's fear of becoming irrelevantwhat are the skillsets marketers need in the near futureThis episode is being sponsored by Freshbooks and SocialBee, who have a special campaign for listeners of this podcast. You can see their special offerings by clicking here:Freshbooks: https://nealschaffer.com/freshbookswinSocialBee: https://nealschaffer.com/socialbeewinFor those that want to win a copy of The Age of Influence, please make sure you send me a screenshot of your chosen review to neal@nealschaffer.com along with your mailing address.Links mentioned in the show:Digital Marketing Institute: https://digitalmarketinginstitute.com/Reference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
I often get asked by marketers in transition or recent graduates how they should navigate the job market as a digital marketer. Whether you are looking for more ways to make yourself more marketable (pun intended!), gain more experience, or yield more influence in digital and social media, I believe the solution is one and the same, and the answer to the problem is often staring you right in the face!Links mentioned in the show:The 10 Best Social Media Marketing Podcasts to Listen to in 2020: https://nealschaffer.com/best-social-media-marketing-podcasts/Reference Links for Neal SchafferMy Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
In crisis there is opportunity, and for those who understand how media consumption has changed during this coronavirus pandemic, there are distinct opportunities for your business to appear on the radar of more people organically earned media. Learn all about this opportunity straight from the PR expert and thought leader Valerie Christopherson, Founder and CEO of the PR agency Global Results Communications, headquartered right here in my beloved Orange County, California.Our conversation went above and beyond the topic of the current pandemic as we discussed other issues upon us and how we can respond to them, including my sharing my own story of how I was called out on social media and how I will be responding. It is a good reminder that if digital influencers are the new media, with that comes responsibility.Links mentioned in the show:Maximizing LinkedIn for Business Free Ebook: https://nealschaffer.com/maximizing-linkedin-for-businessNeal Schaffer on Instagram: https://instagram.com/nealschafferGlobal Results Communications: https://www.globalresultspr.com/Global Results Communications on Instagram: https://www.instagram.com/globalresults/Episodes mentioned in or related to this one:145: Free PR: How to Leverage the Media to Amplify Your Brand Exposure and Increase Credibility without Spending Money [Adrian Salamunovic Interview]Reference Links for Neal SchafferMy Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
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Comments (2)

Fran Boloni

Have been listening to your podcasts for a couple of weeks and started to get so much wisdom out of it. Thank you for sharing so much useful info about instagram, about what influencers are and about different types of contents. Thank you ! Fran, The Paris Photographer

Nov 24th
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russell schaeffler

Interesting show. My thoughts on large numbers of Instagram followers, perhaps sometime soon there will need to be a way to group follows into sub-sets and have different feeds from these groups. I did listen to another podcast talk about this and questioning if it would be a good idea or not, they thought it should stay separate from something like Facebook groups. Do think it would be a good idea?

Oct 19th
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