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olddognewtricks

Author: tony sharples

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Digital Marketing made easy for people over 40. Learn about digital in small bite size chunks. Follow my journey as I build a digital brand online from scratch - using my experience working on many of the worlds biggest brands for the past three decades.
41 Episodes
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Some great thoughts I'd like to share from the brilliant folks at IDEO.
most seem to mess it up by trying to implement too big-too soon. Or they see it as only a marketing dept tool and don't properly involve all parts of the business. Find out more:https://olddognewtricks.com/liveblog-bt-webinar-on-tackling-personalisation/#personalisation #bigdatamarketing #digitalmarketing #olddognewtricks
In this episode I take a look at some of my major learnings in developing a brand online from scratch over the past 3-5 months. I also take a look ahead and talk about what I'll be focusing on over the next 3 months too.
In this episode I look at three different ways you can manage your social media posts - whether you are doing just a few - or lots and lots of them.
Many people who are building an online business tend to get too caught up in the development process and don't spend enough time talking to potential customers about what they are working on. Or they just seek feedback from a small subset of their customers. In this video i talk about how I have been facing this issue over the past few weeks - and how diverse customer input has really helped me to streamline my business. Getting input early in the development process can actually slow down your long term go-to-market model rather than speeding it up. To find out more go to: www.olddognewtricks.com
We all know the power of Instagram. Huge companies like Coca Cola, Starbucks and Nike dominate the space. Companies with established followings… like they all have… seem to have no problems getting engagement and results. But how can you use Instagram for smaller or more local businesses. One thing I’ve learned over the past few months is that the role of Instagram is very different for business use… versus people wanting to use it like a personal Facebook style of account.Success for brands on Instagram takes more than publishing attractive images. You have to focus on having a thoughtful strategy… a well-defined brand identity grounded in visual creativity… and really effective community management.Here is an update on how Insta is working for me so far...Links: http://olddognewtricks.com/garyvee-1-80-instagram-strategy/http://instagram.com/odntdigital
I've been involved in the development of online course content for some of the worlds biggest brands - so I thought it might be helpful to pass on some of what I've learned over the years for people who are just starting out. This episode is designed to give you some thought starters if you are about to embark on developing a course for internal corporate use - or if you are developing a course to sell online.
Even if you’ve done you’re a brilliant job… and picked the perfect high-demand/low-competition product to sell on Amazon, you still have to let the world know about it. And this means advertising…,. and advertising costs money… and therefore will impact your profit margin.So… why advertise?The reality is that… even with good products and reviews… a lot of your business success will come down to the velocity of your sales. So.. you can save by not advertising… but you will likely sell less items per month… or you can spend money on advertising and significantly boost your sales rate.
In this final podcast (and Youtube video) I will be talking about flipping - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics:Part 1: Getting started and an overview of the different online selling optionsPart 2: Standalone sites (like Shopify) vs marketplace selling (like Amazon)Part 3: Top 7 - Sourcing products from countries like ChinaPart 4: The upsides and down of Fulfilment By AmazonPart 5: Top 7 - Things to remember when choosing what to sell on AmazonPart 6: Why Amazon Australia is a big opportunity right nowPart 7: Making money from flipping or the resale businessYou can see the videos on my Youtube channel at:www.youtube.com/channel/UCcgeRyOhzAZ7olFseJHVsQg/videos?disable_polymer=1 Or you can check out lots of great information at www.olddognewtricks.com. Comments always welcome - and feel free to suggest topics that I could cover in the future.
In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics:Part 1: Getting started and an overview of the different online selling optionsPart 2: Standalone sites (like Shopify) vs marketplace selling (like Amazon)Part 3: Top 7 - Sourcing products from countries like ChinaPart 4: The upsides and down of Fulfilment By AmazonPart 5: Top 7 - Things to remember when choosing what to sell on AmazonPart 6: Why Amazon Australia is a big opportunity right nowPart 7: Making money from flipping or the resale businessYou can see the videos on my Youtube channel at:www.youtube.com/channel/UCcgeRyOhzAZ7olFseJHVsQg/videos?disable_polymer=1 Or you can check out lots of great information at www.olddognewtricks.com. Comments always welcome - and feel free to suggest topics that I could cover in the future.
In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics:Part 1: Getting started and an overview of the different online selling optionsPart 2: Standalone sites (like Shopify) vs marketplace selling (like Amazon)Part 3: Top 7 - Sourcing products from countries like ChinaPart 4: The upsides and down of Fulfilment By AmazonPart 5: Top 7 - Things to remember when choosing what to sell on AmazonPart 6: Why Amazon Australia is a big opportunity right nowPart 7: Making money from flipping or the resale businessYou can see the videos on my Youtube channel at:www.youtube.com/channel/UCcgeRyOhzAZ7olFseJHVsQg/videos?disable_polymer=1 Or you can check out lots of great information at www.olddognewtricks.com. Comments always welcome - and feel free to suggest topics that I could cover in the future.
In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics:Part 1: Getting started and an overview of the different online selling optionsPart 2: Standalone sites (like Shopify) vs marketplace selling (like Amazon)Part 3: Top 7 - Sourcing products from countries like ChinaPart 4: The upsides and down of Fulfilment By AmazonPart 5: Top 7 - Things to remember when choosing what to sell on AmazonPart 6: Why Amazon Australia is a big opportunity right nowPart 7: Making money from flipping or the resale businessYou can see the videos on my Youtube channel at:www.youtube.com/channel/UCcgeRyOhzAZ7olFseJHVsQg/videos?disable_polymer=1 Or you can check out lots of great information at www.olddognewtricks.com. Comments always welcome - and feel free to suggest topics that I could cover in the future.
In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics:Part 1: Getting started and an overview of the different online selling optionsPart 2: Standalone sites (like Shopify) vs marketplace selling (like Amazon)Part 3: Top 7 - Sourcing products from countries like ChinaPart 4: The upsides and down of Fulfilment By AmazonPart 5: Top 7 - Things to remember when choosing what to sell on AmazonPart 6: Why Amazon Australia is a big opportunity right nowPart 7: Making money from flipping or the resale businessYou can see the videos on my Youtube channel at:www.youtube.com/channel/UCcgeRyOhzAZ7olFseJHVsQg/videos?disable_polymer=1 Or you can check out lots of great information at www.olddognewtricks.com. Comments always welcome - and feel free to suggest topics that I could cover in the future.
In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics:Part 1: Getting started and an overview of the different online selling optionsPart 2: Standalone sites (like Shopify) vs marketplace selling (like Amazon)Part 3: Top 7 - Sourcing products from countries like ChinaPart 4: The upsides and down of Fulfilment By AmazonPart 5: Top 7 - Things to remember when choosing what to sell on AmazonPart 6: Why Amazon Australia is a big opportunity right nowPart 7: Making money from flipping or the resale businessYou can see the videos on my Youtube channel at:www.youtube.com/channel/UCcgeRyOhzAZ7olFseJHVsQg/videos?disable_polymer=1 Or you can check out lots of great information at www.olddognewtricks.com. Comments always welcome - and feel free to suggest topics that I could cover in the future.
In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics:Part 1: Getting started and an overview of the different online selling optionsPart 2: Standalone sites (like Shopify) vs marketplace selling (like Amazon)Part 3: Top 7 - Sourcing products from countries like ChinaPart 4: The upsides and down of Fulfilment By AmazonPart 5: Top 7 - Things to remember when choosing what to sell on AmazonPart 6: Why Amazon Australia is a big opportunity right nowPart 7: Making money from flipping or the resale businessYou can see the videos on my Youtube channel at:www.youtube.com/channel/UCcgeRyOhzAZ7olFseJHVsQg/videos?disable_polymer=1 Or you can check out lots of great information at www.olddognewtricks.com. Comments always welcome - and feel free to suggest topics that I could cover in the future.
In this video and podcast series I will be talking about selling online - with a focus on selling on Amazon. In the series I'll cover the following topics:Part 1: Getting started and an overview of the different online selling optionsPart 2: Standalone sites (like Shopify) vs marketplace selling (like Amazon)Part 3: Top 7 - Sourcing products from countries like ChinaPart 4: The upsides and down of Fulfilment By AmazonPart 5: Top 7 - Things to remember when choosing what to sell on AmazonPart 6: Why Amazon Australia is a big opportunity right nowPart 7: Making money from flipping or the resale businessYou can see the videos on my Youtube channel at: https://www.youtube.com/channel/UCcgeRyOhzAZ7olFseJHVsQg/videos?disable_polymer=1Or you can check out lots of great information at www.olddognewtricks.com.Comments always welcome - and feel free to suggest topics that I could cover in the future.
In past videos and podcasts I’ve talked about how dropshipping works.If that’s something you are interested in… I thought it would be good to add a new episode with some advice on what NOT to dropship.Today I'm going to be warning you about some items that you should avoid… and not dropship from sourcing and drop shipping sites like AliExpress, especially if you are a newbie. Some of these items will lose you money… because they're basically doomed to fail from the start. And the other items will potentially lose you money because of disputes, refunds and chargebacks. I got most of this information from a site called Wholesale Ted – and they have lots of great information on dropshipping and sourcing from overseas.
You can profit From China’s Growing Upper Class — Even If You Don’t Speak ChineseWhen I lived in China, most Chinese people were poor compared to their American counterparts. People were considered well off if they owned a car or had an apartment with hot water on demand. In China, the wealthy class has ballooned. China is now in second place, after the U.S., for the most ultra high net worth individuals. And the wealthy class there is expected to keep on growing, with the number of Chinese millionaires expected to surge 41 percent to 2.7 million by 2022.This means that there are lots of Chinese people in the market for goods and services their parents couldn’t afford.
Laptops are getting smaller and thinner, but the amount of available screen real estate shrinks in tandem. Think about a typical usage scenario: A worker may be viewing an Excel spreadsheet, while their e-mail client, Web browser, IM application, and Windows Explorer windows are running in the background. To get from one to another requires switching active windows and taking the focus away from critical work. Likewise, a worker who is revising a document may need to switch among the original and new versions. Switching windows makes this a frustrating and time-consuming process.Today I look back at my experiences with increasing my onscreen display real estate and talk about how today's USB powered screens can really give your productivity, and sanity, a boost.
Just as Apps and the App Store massively grew the degree to which we use things like iphones in our everyday lives… Amazon is aiming too build a similar type of ecosystem around what it calls Alexa Skills. And that's what I'll be looking at today.Just like apps and smartphones, Alexa skills sit on top of the core functionality of the Amazon devices to offer customized user experiences. And right now there are companies and developers right around the world designing and building skills that you can add to your device to boost its functionality. The main areas of development right now seem to be things like petcare, podcasts, news, games, music reviews, health and fitness, sports info, movies and TV and travel… all of the usual suspects you’d find in an App store.
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