podcasts – Marketing Thought Leadership

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The Global Voice of the Customer

2010-10-27--:--

Lucie Newcomb President and CEO The NewComm Global Group, Inc. www.NewCommGlobal.com Lucie Newcomb has more than 25 years experience in successful marketing and international business development for corporations, start-ups, and non-profit organizations. Her expertise in emerging markets and experience on four continents, includes leading the market entry and establishment of a leading Johnson & Johnson […]

The State of Branding in Silicon Valley: Beyond the Dark Ages

2010-10-13--:--

Kevin Heney Founder and Executive Director Silicon Valley Brand Forum www.svbrandforum.com Kevin Heney founded the Silicon Valley Brand Forum in 2000 to provide brand professionals with an opportunity to share best practices and challenges in brand management. He has over 20 years experience managing identity, creative services and brand for high tech companies in Silicon […]

Marketing’s Importance for Today’s Entrepreneur

2010-09-22--:--

Janis Machala Managing Partner Paladin Partners www.PaladinPartners.com Janis Machala has worked with entrepreneurs and start-ups for over 15 years as Managing Partner of Paladin Partners and as the former director of LaunchPad Services for the University of Washington’s Technology Transfer group. Janis has served as interim CEO for several companies, and is actively involved in […]

Chief Customer Officers: Bringing Customer Focus to the C-Suite

2010-06-16--:--

Curtis Bingham Founder and Executive Director Chief Customer Officer Council www.ccocouncil.org Curtis Bingham is the world’s foremost authority on the chief customer officer (CCO) function. Over the last decade he has worked with more than 50 CCOs to create customer-centric cultures and drive profitable customer loyalty. He is the author of the forthcoming book The […]

Time for Marketing Professionals To Take More Responsibility for Measuring Marketing Profits

2010-05-17--:--

Roger J. Best Author Marketing Metrics Handbook www.marketingmetricshandbook.com Roger J. Best an emeritus professor of marketing at the University of Oregon, is a recognized expert in the measurement of marketing performance and its impact on corporate profitability. He was the developer of the Marketing Excellence Survey benchmarking tool and the MarkProf marketing profitability program, as […]

The New How: How Organizations Can Create Better Results Together

2010-05-01--:--

Nilofer Merchant CEO Rubicon Consulting www.rubiconconsulting.com Nilofer Merchant is a leading authority on creating business strategy to achieve success, and the author of the new book, The New How: Creating Business Solutions Through Collaborative Strategy. She’s honed her unique, collaborative approach to solving touch problems while working with and for such leading companies as Adobe, […]

Customer Relevance: Why Use Case-Driven Value™ Matters to Marketing

2010-04-15--:--

Lilia Shirman Managing Director Shirman Group www.shirmangroup.com Lilia Shirman is a technology industry executive, author, and advisor who helps technology innovators find and pursue new revenue and growth opportunities. Her clients include industry leaders like BEA Systems/Oracle, Intervoice, and Symantec, as well as rapidly growing new ventures. She is the author of 42 Rules for […]

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podcasts – Marketing Thought Leadership