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The Weekly Update

The Weekly Update

Author: Brandify

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Brandify's weekly download of all the news that matters in local search. Take a few minutes to get up to speed and inform your local marketing strategy. Links to all articles in the Monday Memo at blog.brandify.com
32 Episodes
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In this week’s update, learn about the launch date of Google’s page experience update; delays in publication of GMB reviews; the rollout of health and safety attributes for hotels; the new relevance of vertical search; the state of voice search; and a new digital-only offering from Chipotle.
In this week’s update, learn about a new study validating Yelp reviews; a spike in hijacked GMB listings; removal of bank reviews from the local pack; brands struggling with consumer loyalty; big ad gains in Q3 from major tech companies; and the top ten GMB changes in 2020.
In this week’s update, learn about Apple’s new search initiative; TripAdvisor products for restaurants and hotels; local search metrics that matter; a video explaining how Google search works; an uptick in GMB suspensions; and the factors that qualify a business for a label in Google Maps.
In this week’s update, learn about the U.S. antitrust lawsuit targeting Google; Foursquare’s new virtual assistant; the role of the GMB “direct edit” interface; GMB features that do (and don’t) impact ranking; Google Shopping enhancements for the holidays; and health and safety attributes for hotels.
In this week’s update, learn about Google’s new health and safety attributes; new “Place an order” links in GMB profiles; a study of GMB feature adoption; voting info from Google Assistant; wait times and busyness in GMB; using Duplex to improve GMB accuracy; and the expanded role of BERT in Google search results.
In this week’s update, learn about the response of tech companies to a House antitrust report; a new call history feature, virtual appointment options, and a change to video uploads in GMB; Yelp’s new alert about businesses accused of racism; a new local SEO checklist; driving directions on DuckDuckGo; and YouTube’s launch of ecommerce features.
In this week’s update, learn about the rollout of ratings, photos, and COVID-19 safety info in Apple Maps; a new verification prompt in Apple Maps Connect; COVID-19 severity in Google Maps; landmarks in Google Maps Live View; and the global launch of free Google Shopping.
In this week’s update, learn about increased engagement with local businesses on Nextdoor; an Apple Maps pilot in Australia; virtual appointment booking in GMB; new Google Local Ads features; service-area GMB updates; a new GMB video on local ranking; and COVID-19 severity in Google Maps.
In this week’s update, learn about the new Local Search Ranking Factors report; Google Shopping updates emphasizing local availability; Apple’s surprise iOS 14 update; a guide to TikTok for business; delayed photo insights in GMB; and emojis in GMB review attributes.
In this week’s update, learn about GMB’s new health and safety attributes; Verified Calls for Android; a new website that is crowdsourcing business safety information; a GMB bug affecting service-area businesses; how to choose GMB categories; and new tech experiments in the grocery sector.
In this week’s update, learn about Apple’s possible plans to launch a search engine; signs of another shakeup in local rankings; voice search ranking factors from SEMRush; Bing’s removal of Yelp reviews; making GMB profiles more clickable; COVID-19 tracking in Google Maps; predictions for a “Corona Xmas”; and GMB links to virtual meeting providers.
In this week’s update, learn about new rich menus from GMB; ratings and photos in Apple Maps; the characteristics of the average GMB profile; updated GMB guidelines for hours and virtual offerings; new GMB badges for “LGBTQ-friendly” and “Women-led”; and Apple and Google reports on consumer mobility.
In this week’s update, learn about Google’s search trends showing a need for connectedness; Foursquare’s new accreditation; a primer in GMB attributes; wildfire boundaries in Google Maps; Snapchat for local businesses; and new GMB metrics in Search.
In this week’s update, learn about an update that lets businesses optimize their GMB listings directly in Search and Maps; a glitch that temporarily disrupted rankings; expanded service features in GMB reviews; contactless gas payments on Waze; and recommendations for voice search and Knowledge Panel optimization.
In this week’s update, learn about the “photo updates” pilot and a new “Call” button in Google My Business; a list of items that are not ranking factors; a survey showing consumers want mask enforcement; another survey showing consumer preference for contactless transactions; and a clarification from John Mueller on the influence of negative reviews on ranking.
In this week’s update, learn about public user profiles in Google Maps; the proportion of Google properties in search results; the impact of primary category on GMB features; a new COVID Alert app in Canada; the GMB “Black-owned” attribute; and John Mueller’s comments on the impact of negative review sites.
In this week’s update, learn about Google’s new paid feature and online operating hours in GMB; a guide to Core Web Vitals; proximity as a less important ranking factor; and Yelp data showing consumer interest related to a surge in COVID-19 cases.
In this week’s update, learn about ecommerce’s unprecedented growth in 2020; Google’s “Wear a Mask” alert; new GMB notifications for suspended and duplicate listings; Google hours updates showing to the public; Yelp’s COVID-19 page title updates; and the new Web Core Vitals component in the Google search algorithm.
In this week’s update, learn about Uber’s acquisition of Postmates and the growth of online delivery; multiple appointment links in GMB; new delivery management options in GMB for restaurants; the impact of COVID-19 as measured by Google Trends; the launch of Walmart’s subscription service; and telehealth as a new fixture in healthcare.
In this week’s update, learn about Apple’s new navigation features and other iOS14 updates; Google’s expansion of free product listings; changes in GMB hours updates; TripAdvisor’s attributes for health and safety; new “Black-owned” attributes from Google and Yelp; a new carousel display in Google Maps; and the beginning of CCPA enforcement.
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