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The Weekly Update

The Weekly Update

Author: Brandify

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Brandify's weekly download of all the news that matters in local search. Take a few minutes to get up to speed and inform your local marketing strategy. Links to all articles in the Monday Memo at
57 Episodes
In this week’s update, learn about new GMB metrics; the goals behind Google’s new recycling attributes; the impact of GMB keyword stuffing; Facebook’s Nextdoor equivalent; SEO in a cookieless world; and Google’s AI-powered battle against spam.
In this week’s update, learn about the ranking impact of low-quality pages and identity attributes; the persistent myth of domain authority; the controversy around zero-click statistics; how to recover lost Google reviews; GMB Food Ordering for grocery; and the great citation debate.
In this week’s update, learn about a food ordering upgrade in GMB; the delay of the Page Experience update; new Apple Maps features; service attributes in GMB sourced from the business website; reviews showing when the user visited the business; and new GMB recycling attributes.
In this week’s update, learn about new features in Google Assistant including restaurant ordering; a court finding on one-star reviews; the impact of the product reviews update; a new feature calling attention to recent Google Posts; local store availability in product results; and updated GMB editing features in Search.
In this week’s update, learn about Google’s report on the digital side of local; Yelp’s new Asian-owned business attribute; Google’s updated guidelines on phone numbers in Posts; a search update boosting product reviews; this year’s Google I/O conference; and the “Kansas Bug” impacting some service-area businesses.
In this week’s update, learn about new features in Google Maps; a new format for local results on mobile; the relationships between ranking factors; detailed info on GMB suspensions; the benefits of GMB photos; and a “New” flag for reviews.
In this week’s update, learn about the growth of zero-click search; the risks of GMB messaging; a new helpfulness rating in reviews; the impact of COVID-19 on search and SEO; an address verification bug; and Google’s new hotel ads offering.
In this week’s update, learn about the updated Foursquare Places; Google’s new review management tool; a bug affecting featured snippets; regional availability and pricing in Merchant Center; a new guide to Google Maps marketing; and 10 common local SEO myths.
In this week’s update, learn about a major local ranking shakeup; free booking links for hotels; rejection of GMB posts; greater prominence in GMB for native restaurant ordering; photo updates and road editing in Google Maps; and recently retired GMB attributes.
In this week’s update, find out about updates to the GMB Products tab; how to use the GMB “opening date” field; a broader rollout of the device breakdown in GMB performance metrics; BrightLocal’s commentary on the possible February local ranking update; hourly fluctuation i local rankings; and Google’s evolution since 1998.
In this week’s update, learn about Yelp’s new Waitlist tools; Facebook’s new map; the impact of Core Web Vitals; a possible local ranking update; the source of “applicable services” in Google reviews; and three posts on GMB features that convert.
In this week’s update, learn about Google’s report on fake and fraudulent local content; a new ranking opportunity for hotels; lead form extensions in Google Ads; Google’s new event series; two new guides to local SEO; and several more Google-related updates.
This week, learn about the launch of GMB messaging for desktop; why E-A-T is important for local SEO; years in business in the local pack; Google’s rollout of passage ranking; SEO tips and tricks for images; and using keyword research across the enterprise.
In this week’s update, learn about Google’s plans for migrating Insights to Search and Maps; ratings in Google review summaries; Yelp menus in Apple Maps; Google’s enforcement of price accuracy in Merchant Center; new guidelines for co-working spaces; and GMB listings for appointment-only businesses.
This week, learn about Google Maps search trends in January; new device-specific GMB Insights; a one-year study of Local Finder rankings; split-screen Street View on Android; Google’s cookie replacement; and a guide to local SEO keyword research.
In this week’s update, learn about the removal of the 7-day publication window for Google Posts; new interfaces for review flagging and photo insights in GMB; changes in Google review summaries; why GMB listings get suspended; and Google’s threatened shutdown in Australia.
In this week’s update, learn about Yelp’s new health and safety confidence features; local SEO predictions for 2021; SEO tips for 2021 from a Moz expert; DuckDuckGo’s new search milestone; TikTok outpacing Facebook; and Local Guides settings moving out of Google Maps.
In this week’s update, learn about new performance metrics in Google My Business; a new health and safety overlay for local businesses; the introduction of subtopic ranking; dynamic tabs in GMB listings; third-party booking services for attorneys; and anomalies with GMB Insights data.
Happy New Year! In this week’s update, what to do if Google gets your listing info wrong; the value of Google Maps followers; new service features in local results; the definition of GMB categories; an antitrust action targeting AMP; and a boost in holiday sales according to MasterCard.
In our last update for 2020, learn about the latest GMB API update; a new location service from Amazon; the impact of “People Also Ask” on brand reputation; notes from a former Google quality analyst; listings for mobile food trucks; and the characteristics of top-performing grocery stores.
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