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unEDITED: Inside Retail

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unEDITED is a fortnightly podcast that will explore the opportunities and challenges the retail industry is facing. From fashion, beauty and homeware our retail experts will cover industry topics and shed light on how retailers can create a brighter future. Please rate, review or subscribe to us! You can get in touch at unedited@edited.com or tweet us at EDITED_HQ.
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As reported by Juniper Research, global retail spending on AI is expected to reach $7.3 billion annually by 2022. However, a survey by Sloan Management Review and the Boston Consulting Group found fewer than 40% of companies who have invested in AI had seen business gains from it in the previous three years. So how can retailers make the most of their AI investment?With the acceleration of digitalization and adoption towards digitization, retailers are learning quickly that their future depends on how they can leverage technology. But for an industry that’s been slower to adopt, retailers have entered uncharted territories on exactly how to get the most out of its retail AI. Based on his co-authored article in the Harvard Business Review called “Why you aren’t getting more from your marketing AI”, Michael Ross, EDITED’s SVP of Retail Sciences, joins the podcast to share his knowledge of how companies need to use AI to see true value. With an extensive background in retail and technology, Michael is a leader in the industry as the former Co-Founder of both figleaves.com and DynamicAction, a leading retail analytics and AI company recently acquired by EDITED, as well as a non-executive Director of Sainsbury’s Bank and N.Brown. With today’s uncertainty in the retail landscape, Michael shares insight into the business opportunities retailers can get from their AI by simply asking the right questions. Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.
Ever wonder why dressing in certain colors boosts your mood? Or why do we seem to step into a time warp every year with trends from past decades on the runways? Well fashion brands are actually applying psychological theories and principles to encourage consumer spending. Despite the pandemic’s impact on retailers last year, the global fashion industry is projected to hit $2.25 trillion by 2025, according to Statista. With demand for apparel only getting stronger, understanding the psychology of fashion can ensure brands remain relevant to their consumer base. To understand the connection between clothing and perception, we’re joined by Fashion Psychologist Shakaila Forbes-Bell, who shares her expertise on the psychology behind our fashion choices and how it can inform future trends especially as retailers and brands navigate the post-pandemic era. Besides founding Fashion is Psychology, a platform dedicated to making academic research into fashion psychology more accessible, Shakaila has also worked with global retail brands including Next, Sainsbury’s and AfterPay.  Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.
More fashion retailers are diving head first into the virtual fashion world by getting hot and heavy with digital experiments from virtual fashion shows to live stream shopping. With no end in sight for the trend towards more digital interactions, virtual fashion is emerging as a huge opportunity for brands - both as a revenue stream and a channel for product discovery. An expert in this field, Founder of The Diigitals, Cameron-James Wilson, is best known for his creation of the World’s First Digital Supermodel, Shudu, who has amassed 217k followers on Instagram and has also worked with high-fashion names including Balmain and Louboutin. With over a decade of experience in the industry, Cameron started out as a fashion photographer and visual artist. Now, he runs an all digital modeling agency to demonstrate the potential of 3D fashion modeling and showcases its application for innovative brands. In this episode, Cameron takes us on his journey through the world of digital fashion, the opportunities for retailers and whether NFTs are on their decline. Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.
K-beauty may be the most popular beauty regimen to come out of Asia, but South Asian beauty is also breaking into the Western world. The secret to healthy hair doesn’t just start and end with shampoo and conditioner - it requires a holistic wellness approach. Fable & Mane, a South Asian owned hair wellness brand, was founded on this core principle so we are excited to be joined by its founders, Akash and Nikita Mehta. After establishing careers in luxury retail, the sibling duo decided to shift gears and create Fable & Mane, which was inspired by ancient Indian secrets based on a holistic wellness approach to achieving healthy and strong hair. They educate our listeners on how they successfully launched their business during the pandemic (where Fable & Mane products were featured in Kourtney Kardashian’s Poosh bundle), as well as educate our audience on the Indian history and traditions behind the brand. So are you ready to adopt this new wave of beauty and haircare?Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.
From silhouette to fit and fabric, the complexity of designing lingerie products is an understated art. So what are the exciting technologies, innovations, and trends to know about when it comes to lingerie? Like many other apparel categories, the lingerie industry is making strides to be more inclusive and mindful of today’s consumer pain points. M&S is one retailer leading the charge and offering an array of lingerie products to ensure the everyday woman have the right undergarment products for their body. As 1 in 3 British women wears an M&S bra, they are no doubt a leader in this market. With this type of reputation, we’re excited to be joined by Soozie Jenkinson, Head of Lingerie Design at M&S, who is responsible for setting design direction and overseeing product development through the end-to-end process. With over 27 years of experience at M&S under her belt, Soozie walks us through the critical lingerie design elements and processes to consider when it comes to serving this $250 billion market.Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.
Two seemingly drastic retail markets with one similarity. An analysis into the untapped potential of these regions and why major retailers are looking to make headway there. With globalization at full throttle, retailing in the Southern and Northern Hemispheres are more alike than different with consumers hungry for the next trend even during a worldwide pandemic. Thanks to the internet and social media, the cycle of trends can come from the streets or runway, where even an entire region can influence your latest assortment drop. While reopening strategies and vaccination rollouts look different in every region, we explore one of the few unrestricted markets that has emerged as a go-to leader and another with a promising future to become one. Today, Kayla Marci, EDITED’s Market Analyst, shares insights into the opportunities and challenges in the Australian and Polish markets. As a dual citizen and having lived in both regions, she shares data-backed analysis and the cultural nuances retailers should know. Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.
Is sexy back? Will suiting make a return? And what should we see across summer lines?We’ve learned a lot from the pandemic. Comfort dictated consumer spending, retailers used this time to course correct, plus there is now a stronger focus on DTC and omnichannel approaches. So instead of reminiscing on the past year any longer, we’re putting COVID behind us for this episode and looking forward to what’s to come out of it. Today, we’re joined by our very own Retail Analysts, Avery Faigen and Venetia Fryzer, to talk about what to expect for the future of the industry. As our womenswear and mid & mature market experts, they discuss the important strategies retailers need to consider, runway trends we should anticipate to trickle into the mass market as well as  new categories, like happy dressing. Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.
2020 marked the first major dip in luxury market growth, with Kering Group seeing sales drop 16.5%. But, there is hope. In Bain & Company’s 2020 Worldwide Luxury Market Monitor, the firm estimates that the market will recover to near pre-COVID-19 levels sometime between 2022 and 2023.  Traditionally reliant on in-store sales to drive growth, the pandemic has accelerated the importance of ecommerce with more luxury brands embracing digital as the go-to channel.Joining us in our latest unEDITED: Inside Retail episode, Carlo Moltrasio, Senior Manager at Bain & Co., explains  the findings in Bain’s research. An expert in luxury fashion with over seven years of experience supporting several notable luxury brands, Carlo provides  data-backed insights into the market’s performance over the past year, as well as an overview of  where it’s heading next. Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.
Loungewear was the category that shaped pandemic dressing, where EDITED data tracked an 855% increase in searches for loungewear.  When looking for a crossover between that and sleepwear, the Nap Dress hits this sweet spot. Coupled with lockdown measures and remote work, the popularity of the house dress has skyrocketed during the pandemic as a timeless and comfortable home wardrobe staple. With nods to Cottagecore, Hill House Home’s Nap Dress has become a viral sensation, where the brand sold $1 mm worth of its dresses in just 12 minutes.Joining us in our latest unEDITED: Inside Retail episode, Nell Diamond, Founder and CEO of Hill House Home, takes us through the success and versatility of the Nap Dress, as well as where she sees the future of loungewear post-pandemic. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.
Modest fashion has become an important avenue for women to respect their cultures, while expressing themselves through their clothes. With untapped potential, former founder of The Modist dives into the opportunities in this underserved market. Modest dressing is a lifestyle for the greater half of the world. In order for brands to succeed in this space, they need to understand the different types of consumer types within this market. On International Women’s Day 2017, Ghizlan Guenez started The Modist - the first global luxury ecommerce platform where leading fashion brands were curated for women who dress modestly. Unfortunately, due to COVID-19, the e-tailer ceased operations last year. While Ghizlan’s chapter with The Modist is over, she’s got plenty of takeaways from her career, including what she’s doing now.In our latest unEDITED: Inside Retail episode, Ghizlan delves into her entrepreneurial journey, including unique insights into the growing and versatile modest fashion market.Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.
Buying Black is a movement, not a moment. The resurgence of Black Lives Matter has shed light into the lack of availability there is to shop Black-owned brands. While retailers were quick to react and place these products in stores, there's an educational and relational element that shouldn't be ignored to ensure these voices are continuously heard.Despite the demand for more diverse products, Black brands have historically been left out of the wider beauty conversation. The clear lack of shelf space is now being challenged by Aurora James’ 15% pledge. Sephora, Macy’s and Vogue have all committed to the pledge, but this is only the beginning.One creator who’s making headway in this space is Julian Addo. In October 2017, Julian saw a gap in the premium haircare market and introduced gender-neutral Adwoa Beauty to the world for all hair textures including kinky hair. Julian joins us on unEDITED: Inside Retail to delve into the beauty market and educate retailers on what needs to be done in order to elevate representation on shelves. Extra resources:How retailers are waking up to racial injustice and their responses - https://bit.ly/3aVqZHHIlluminating Black culture’s influence on fashion - https://bit.ly/3bduNFe
In the US alone, it is estimated that dead inventory is costing retail $50 billion a year. To avoid this, people working in buying and merchandising shouldn't neglect the data-driven tools needed to compete in today’s challenging retail environment.Retailers have traditionally done assortment planning manually and are stuck using old, time-consuming processes. In this new age of retail, trends are rolling out faster than ever so brands need to throw out their former processes and opt for a solution that’s backed by data and AI. Market data has helped buyers and merchandisers like Carla Tuttlebee build a successful assortment in real-time. On unEDITED: Inside Retail’s latest episode, Carla, Head of Retail Buying & Merchandising at Vero Moda, delivers best practices for assortment planning in this new age. With previously held positions at Burberry and Nike, Carla has been in the industry for 15 years.Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.
Plus-size has always been a niche category in the overall fashion landscape, but it’s set to be embraced even more as brands offer fresh size-inclusive ranges.2020 threw inclusivity into the spotlight, where we saw a more size diverse representation across the industry. Both the mass and luxury market are now expanding its ranges including Erdem’s recent Pre-Spring 2021 collection, which unveiled a new size-inclusive direction for the luxury brand. One retailer leading the size-inclusive space in luxury for the past four years is 11 Honoré. In our latest episode of unEDITED: Inside Retail, we’re joined by its VP of Client Services, Katie Murphy. Katie delivers tips for brands looking to foray into the market based on what she’s seen working for the first multi-brand inclusive platform.Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.
January might look different this year, but customers are still heavily investing in athleisure. According to Allied Market Research, the market is forecasted to be worth nearly $547 billion by 2024.Since the 2000s, activewear has trended in popularity as people prioritized their physical and mental health by seeking wellness and escapism. With the category front of mind for both retailers and consumers in the new year, we’re joined by CPO of Sweaty Betty, Jemma Cassidy, to delve more into the booming market. Jemma gives us insight into Sweaty Betty’s strategies, including how they’ve successfully encouraged their consumers to stay active during lockdown. Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.
While 2020 has thrown retailers a curveball, the industry has gained valuable insights to take with them in the new year and beyond.From a reliance on e-commerce to the emergence of new technology like autonomous deliveries, retailers overcame many of the adverse effects from the pandemic by adapting quickly to the new retail landscape. In our final podcast episode of the year, we’re joined by two of EDITED’s Retail Analysts, Aoife Byrne and Krista Corrigan, to talk through the top trends from this turbulent year. Join us as we discuss key themes to look for in 2021, spotlighting bright colors and a focus on versatility. This is it for 2020, so thanks to all our listeners who have joined unEDITED: Inside Retail’s journey this year. We’ve had a blast curating these episodes based on issues our industry is going through today. Stay tuned for more to come!Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.
Black Friday 2020 broke all records, while the following Cyber Monday became the biggest shopping day in US history. Staying at home, the American consumer spent $19.8 billion across Friday and Monday. In contrast, there was a 16.7% YoY drop in Black Friday payments in the UK. So, how did retailers revise their reductions amid the new normal?There's not only been an increase in the amount of stock discounted but also a cautious approach to how deep products are reduced. As highlighted in our Black Friday trends blog, it’s more important than ever for retailers to navigate competitive offers to lure consumers online while protecting margins to stay profitable.Our third-ever employee, Emily Bezzant, VP of Research and Analysis, joins unEDITED: Inside Retail this week to dissect Cyber Month, in particular, Black Friday and Cyber Monday 2020. Tune in to find out where the event originated and where it's heading in years to come.Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.
At the height of the pandemic, interest in home decor has skyrocketed with consumers creating ideal home spaces to accommodate for both their personal and professional lives. With many already in lockdown 2.0, improving the quality of life in their home environments with the latest interior design trends will only continue to grow exponentially.From house plants to organic bedding, homeware products have experienced a surge in demand this year. Due to an increase in people working remotely and inspiration from  social media platforms such as Pinterest and Instagram, homeware sales have increased 39% YoY, according to the Confederation of British Industry.On unEDITED: Inside Retail this week, we are joined by Michael Truluck, CEO of La Redoute International. Michael previously held senior positions at Condé Nast Publications and Peter Blacks Footwear & Accessories. In his current role as CEO, Michael is responsible for growing and leading the company, which operates in more than 30 countries. Originally founded in 1837, La Redoute was one of the first apparel companies to diversify into homeware. As the homeware market continues to be the brand's primary focus, Michael walks us through this booming market, including top trends and opportunities their business is seeing during this time.Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.
E-commerce has transformed over time to meet the ever-changing demands of the modern day consumer. From product customization to next-day delivery, shopping has never been more convenient.Consumer shopping behavior is much different now than it was a decade ago. Instead of heading to a local department store, your customers will now shop online. However, the cost of driving traffic to a retailer’s site is considerably high. This is where online marketplaces come into play. Brands are turning to third party sites such as eBay and Amazon to broaden their audience reach while keeping costs down. But what are the challenges brands face when relying on e-commerce? Helen Riley, Fashion Acquisition Manager at eBay, was one of the first 100 employees at  ASOS and saw the retailer grow from a small e-commerce platform to a globally recognized marketplace. She joins us on unEDITED: Inside Retail to discuss the changes she experienced there and why supplier platforms are beneficial for both the consumer and brand. As a Fashion Acquisition Manager, Helen is responsible for the acquisition and growth of brands and retailers on eBay’s online marketplace. Learn more about how the etailer has pivoted its strategy, from second-hand products to now offering 90% brand new products, in our latest podcast. Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too. 
Despite the challenges retailers have faced, environmental efforts continued to be championed. One brand championing sustainable fashion and setting the bar high is The North Face.Consumer concerns about sustainable fashion have only increased during the pandemic. Recently, McKinsey & Co. reported that 60% of people are going out of their way to purchase eco-friendly products and services. Pursuing recycled content, wherever a retailer can, is emerging as an expectation by consumers. The Gen-Z cohort in particular really value innovation and transparency when it comes to sustainability. To discuss this critical topic, we are joined by Kelly Cortina, VP of Global Apparel at The North Face. Throughout her career, Kelly has held leadership positions at internationally renowned sporting goods and casual luxury brands including Under Armour and Abercrombie and Fitch. Currently representing a brand known for its plausible sustainability efforts, Kelly shares insights into how The North Face pushes transparency and encourages consumer accountability. Be inspired and learn how you or your business can also make a difference.Discover more insights into the state of sustainable fashion in our 2020 Sustainability EDIT report. Download it here.
As brands rethink traditional runway, the Spring 2021 catwalk featured reimagined digital shows. Many found savvy ways to show off their latest designs, deflecting the spotlight away from the absence of physical showsThe recent runway shows didn’t create as much engagement as usual, with the all-digital LFW seeing 55% less buzz on social media than in January, according to Launchmetrics. On the upside, digital formats and the lack of travel across the industry proved to promote sustainable efforts and reduction of CO2 emissions. So is there a sweet spot between the two? Alex Badia, Style Director at WWD, joins us on the podcast to discuss the future of digital shows and tells us the top trends from the Spring 2021 runway shows that you should be taking note of. With experience from Condé Nast and now WWD, Alex is continually looking out for the latest trends in womenswear and menswear. Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too. 
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