unReactive

This week, Kyle and Jeff chat about the challenges of implementing a four-day workweek, setting meaningful goals, and the challenge of keeping a dog clean.(00:00) - They shouldn't let dogs work the mines (04:04) - How do you set goals anyway? (11:08) - Four days a week

This week, Kyle and Jeff talk about ditching internal emails, what we can learn from plumbers about calm workplaces, and how the importance of the labor movement.(00:00) - Out of Office (04:38) - The Case Against Internal Emails (08:53) - Creating a Culture of Calm (25:41) - Gen-x is the Problem and the Labor Movement is the Cure

This week Kyle walks Jeff through his SaaS idea that might just be doomed from the start, and gets advice on whether or not he should monetize it or just give it all away for free.(00:00) - Overnight Oats (02:20) - Why Kyle's software project might be a horrible idea (07:41) - Shorting Orange Juice Futures (20:20) - The Idea (27:41) - Potentially even more horrible pricing strategies (52:20) - The Three Hesitations LinksReynolds+MyersJeff's Twitter / LinkedInKyle's Twitter / LinkedIn

This week Kyle and Jeff chat about what it means to run a 'calm company,' balancing client and employee needs, and why lazy perfectionism just might be the best way to work.(00:00) - Jeff's Returns (01:23) - Kyle Bought a Car (06:01) - Calm Companies (27:59) - Intentional Work (37:59) - Longevity and Retirement LinksReynolds+MyersJeff's Twitter / LinkedInKyle's Twitter / LinkedIn

Jeff and Kyle talk about the importance of simplicity and context when talking about your work.

Kyle and Jeff Reynolds delve into enhancing the efficiency of communication through self-documentation. They share practical strategies for refining team collaboration, ensuring that every step is documented without overburdening the team.

Kyle and Jeff focus on enhancing the efficiency of marketing meetings. They share practical strategies for refining stand-up and other full-team meetings, ensuring they're as productive as possible without overburdening the team.

It's easy for marketing departments to get bogged down with endless ideas, tasks, and quasi-projects that never get off the ground. This week, Kyle and Jeff discuss how to effectively separate the real projects from the mental clutter. They give tips on how to streamline your processes so you can maintain focus and make consistent progress.TopicsThe pitfalls of letting unvetted ideas and tasks accumulate in an unruly backlog.Having a clear definition for when something officially becomes an "active project" worthy of focus.Maintaining a distinct space for active projects, separate from areas capturing ideas and to-dos.How poorly defined "projects" lead to wasted energy, unproductive meetings, and team frustration.Practical tips for keeping project management focused solely on actively working, properly vetted initiatives.

We probably don't need to tell you that silver bullets don't work - but why are they still so dang enticing? Jeff & Kyle breakdown the psychological appeal of silver bullets, and some ways to avoid their siren call.

Comparison is the thief of joy, and it's probably messing up your marketing. Kyle & Jeff lay out the four stages of the evolution of a marketing department - to help you understand where you're at and where your focus should be.

In which Kyle & Jeff start to practice what they preach with the production of this podcast.

Have you built experimentation into your marketing department? How can you build up organizational support to run marketing experiments?

Has our focus on tools, data, and execution caused us to lose sight of the craft of marketing? What even is the craft of marketing? P.S. - It would mean a lot if you could answer our quick, three-question survey at https://unreactive.io

Project management is an under-appreciated aspect of successfully leading a marketing department. Kyle and Jeff take you through a detailed overview of the project management system, process, and philosophy specifically tailored to marketing departments that they have been honing for the last four years. Learn about the pitfalls most teams make when setting up their project management, and the simple ways you could improve yours today.

What is sales and marketing alignment anyway?