🎧 Substack by Design

Join us on the 23rd! Learn to Architect Your Substack Publication by Your Human Design. Simply be a paid subscriber - upgrade here! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.julieciardi.com/subscribe

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The Personal Brand Is Ending. Build a Publishing House Instead.The online space is changing, and nothing has gone wrong. If you never wanted to perform your life in 15-second reels anyway, this one's your permission slip. I break down why the personal brand era is ending — and what to build in its place.In this episode:Why "nothing has gone wrong" — the market is just doing what markets always doThe two reasons the old strategies are failing you (and the one nobody's talking about)The webinar "code" everybody swears by — and why it'll never work for every designPersonal brand vs. personal publishing house: content about you vs. content for your tribeThe soapbox, not the stage — being with your people instead of performing at them👉 Ready to build your own publishing house? The most powerful place to start right now is podcasting on Substack — and almost nobody is teaching it yet. Get the full training, plus the playbook and the template, inside the Substack Soapbox. $79 for the whole year. Upgrade here! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.julieciardi.com/subscribe

I just came up for air.12 days delivering in a free masterclass. 7,200 registrants. Heart fully spent. And then I hibernated. I didn’t post, no notes, no Instagram, no Facebook.And even with a little break, my Substack kept growing.I am going to share why in this episode.Everyone is about to try and sell you a Substack playbook. Post three to five notes a day, the note-stacking formula, the same content hamster wheel that burned you out on Instagram dressed up in a new outfit. Don’t take the bait.Substack is not social media. It is a multimedia publishing platform. This distinction is everything and it is what I cover in this episode.In this episode:— Why your Substack strategy is actually your business strategy meeting your human design— Why “Substack gurus” don’t exist (and why they never really can)— Why notes is ONE feature on the platform, not the whole platform— What I’m doing differently now that the masterclass is closed— And the new way I’ve reorganized my paid tiers (including the brand new founding member room I just opened)A line from the episode I want you to sit with:“You are the guru. You’re the only one who can really understand how to best leverage Substack for yourself.”The platforms have always told us how to show up. Substack is finally a place where you get to decide. Lead with audio. Or video. Or writing. Be on for a week and rest the next. Whatever runs in alignment with YOUR design — not someone else’s three-notes-a-day template.That’s what we’re building here.xo, JulieP.S. The Red Rebelle Room on Substack is now open. Join us. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.julieciardi.com/subscribe

FYI - I’m teaching a free masterclass this week on exactly how I’m doing this — the simple business plan for the new era, a deep dive on Substack, and how I’m weaving in the IGNITE Her® Frequencies (my rewrite of human design for women, by a woman). 7,000 women have already registered. Doors close May 5th. The link is below.REGISTER HERE! I keep finding myself saying this out loud, over and over, to the women who ask me about Substack:I’m not a writer. I don’t have a newsletter.I speak. I record. I go on video. I do podcasts. I even voice recorded my books! I do exactly what I’m doing right now — I open a voice memo and I talk.And Substack is currently the most powerful platform in my business.Let me tell you why.The numbers that stopped me coldSubstack just sent me my April month-in-review, and I had to sit down with it.* 697 new subscribers in 30 days* 6% conversion to paid — the industry average for an email list is 1%; a webinar is around 2.5%* 56% of those new subscribers came from Substack itself — not from ads, not from my email list, not from social. From the platform’s own discovery network.* 29 other publications on Substack recommended me to their readers* $47,000 in annualized revenue in 90 days, with 500 paid subscribers at $79/yearAnd here is the part I want you to really sit with:No funnel. No webinar. No automated launch sequence.Well actually, Substack did the funnel for me.My ads are running, but the ads aren’t doing the work. The platform is doing the work — because I’m showing up in depth, with my actual voice, and Substack is putting me in front of more of the right people every single day.Why this matters for youFor years, women in this industry have been handed one path: build the funnel. Run the ads. Do the launch. Post the reel. Repeat next month. Burn out. Start over.That path is breaking.And in its place, something quieter and far more powerful is emerging: a platform built for depth, voice, and tribe.Instagram is where people go to be entertained. Substack is where people go to be moved.You don’t go viral on Substack. You go deep. And depth is what converts. Depth is what builds trust. Depth is what turns a stranger into a subscriber, a subscriber into a paying member, and a paying member into someone who stays for years.This isn’t social media. It’s email + payments + discovery + tribe + multimedia publishing — all in one place. Video. Audio. Writing. All of it.You do not need to be a writer. You do not need a newsletter. You need a voice and a mission.The shift I want you to makeIf you’ve been frustrated with social media, drained by tech, exhausted by the launch model — I want you to consider that you are not failing.The model is failing.The women paying attention right now — the ones willing to build on a platform that rewards voice over volume, mission over metrics, and depth over dopamine — are the ones who will define the next era of this industry.I’m one of them.I want you to be one too.— JulieP.S. I’m teaching a free masterclass this week on exactly how I’m doing this — the simple business plan for the new era, a deep dive on Substack, and how I’m weaving in the IGNITE Her® Frequencies (my rewrite of human design for women, by a woman). 7,000 women have already registered. Doors close tomorrow. The link is below. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.julieciardi.com/subscribe