"Driving Digital Transformation in Industrial Marketing" with Demi Lin of Axalta
Update: 2024-02-21
Description
This episode marks that start of the archive edition series of the Digital Marketing Master Podcast. Through this series we’ll take a look back at the wisdom shared by our guests in these unpublished episodes.
In our first installment of Digital Marketing Master Archive Edition we join host Abby Martinez in an insightful conversation with Demi Lin, Vice President of Global Strategy and Development at Axalta. Demi shares her journey from China to the United States and her extensive experience in the chemical industry. Discover how Demi navigates the complex world of B2B marketing, tackles challenges in engaging diverse target audiences, and sheds light on the importance of balancing short-term tactics with long-term strategic goals, especially in the era of digital transformation.
In our first installment of Digital Marketing Master Archive Edition we join host Abby Martinez in an insightful conversation with Demi Lin, Vice President of Global Strategy and Development at Axalta. Demi shares her journey from China to the United States and her extensive experience in the chemical industry. Discover how Demi navigates the complex world of B2B marketing, tackles challenges in engaging diverse target audiences, and sheds light on the importance of balancing short-term tactics with long-term strategic goals, especially in the era of digital transformation.
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