Generation Z contributes strongest to volunteering, LinkedIn study shows 

The Corona pandemic has contributed to a boost in Volunteering and civil rights activity in recent months according to Linkedin. New data from the professional social network shows that its members in the United States added more than 110,000 volunteer activities to their profiles each month. This is more than twice the rate than recently.

 LinkedIn’s numbers show that nonprofits could benefit from the volunteerism of „Generation Z -  People younger than 25. They are the most likely to list volunteering activities. Relative to their overall share in LinkedIn, people older than 55 are least likely to list themselves up for volunteering activities.



Source:

https://www.thenonprofittimes.com/hr/pandemic-spreads-volunteering-study-shows/#



More people will need Charity‘s aid in the United Kingdom due to covid19

A recent survey by The National Emergencies Trust projects that 7 million people could be forced to seek help from a charity within the next twelve months. The poll, taken in August, asked 2,000 UK adults was commissioned by the National Emergencies Trust to see the extend of people affected by COVID in the United Kingdom.

The survey has also revealed that 61% would likely need charitable aid for the first time in their lives. The most common reasons people would need help from the Third Sector were help with housing, financial struggles/difficulties, and re-training to find new work

Source: https://cloudthing.com/news/7m-brits-will-need-charitable-aid-post-covid



SMS and mobile fundraising messaging audiences growing fastest

In 2020, the growth of mobile audiences has been by far outpacing social media or email. The volume of text messaging by nonprofits grew by 14 percent overall last year. Nonprofit text messaging audiences grew by a quarter compared to last year, more than six times of the Facebook audiences. Email list sizes actually declined slightly. 

The numbers are still a sign that users are incredibly comfortable using mobile devices as their primary means of staying in touch with the causes they care about. However, the mobile contacts that nonprofits have are still low. According to the report, nonprofits only have 72 mobile subscribers for every 1,000 email addresses.



Source: https://www.mrbenchmarks.com/insight

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