"How can companies redesign for digital and improve customer experience?" with Martin Mocker
Description
Digital transformation is no longer a choice for organisations.
With almost 1/3rd of the world population now connected to the internet, companies need to look at digital technologies in a new way: not just as technology for operational optimisation and excellence but also as a differentiated product offering and customer experience.
In this amazing discussion with Martin Mocker, Professor at ESB Business School, and Co-author of "Designed to digital: how to architect your business for sustained success.", I explore what it takes to successfully become digital.
Interestingly, Martin shares key differences between becoming 'digital' and being 'digitized'. This is a turning point for big old companies to either redesign for digital or become irrelevant.
Among other things, we talked about:
- The five building blocks to help big old companies in their digital transformation journey
- Difference between digitization and becoming digital
- What is stopping organizations from becoming digital?
- How this transformation impacts Customer Experience?
Martin also shares case studies about how brands like Philips and Audi have undergone a digital transformation in the last few years.
Connect with Martin Mocker on
LinkedIn: https://www.linkedin.com/in/martin-mocker-9485322/
Twitter: https://twitter.com/martinmocker
Buy the book: https://in.omo.to/5dfa7130
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