"I'm a restaurant menu engineer."

Update: 2025-06-26

Description

Who’s the psychological mastermind behind the restaurant menu boxes and columns? The one who’s taken the glory of Gutenburg and turned the typeface menu into a madcap marketing tool?

Today's guest Michelle Benesch is the third-generation owner of Menu Men Inc. -- a menu design company that’s worked with every type of restaurant you can imagine over the last 53 years.

Support the show by grabbing some merch at: weird.work

And remember – Weird Work loves you.

Hosted on Acast. See acast.com/privacy for more information.

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"I'm a restaurant menu engineer."

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"I'm a restaurant menu engineer."

"I'm a restaurant menu engineer."