Are you looking to take your side hustle full time? Chris Spencer founded Peak Media Marketing after three decades in corporate work, and together with his wife Sarah, they aimed for a better work-life balance and less stress.

They focused on a diverse client base to stabilise income, and believe that authenticity is key in business relationships. Caring for clients leads to loyalty, and ambitious lifestyle businesses can out-care larger corporations.

Chris also advises against too much reliance on AI tools, which he calls "Microwave Marketing", and lacks authenticity and depth. AI should enhance, not replace human creativity.

Finally, Chris shares his thoughts on how an ambitious lifestyle business offers flexibility and personal fulfillment.