"Machiavelli, Marketing and Management: Revisited" by Phil Harris, Andrew Lock, and Patricia Rees– Strategy, Power, and Ethics in Modern Business
Description
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This episode explores the enduring relevance of Niccolò Machiavelli’s political philosophy in today’s world, with a focus on his seminal work The Prince. We dive into how Machiavellian concepts of power, leadership, strategy, and political realism continue to shape modern business management, marketing tactics, and global politics. Experts discuss how Machiavelli’s ideas are applied to digital and social media strategy, corporate philanthropy, charismatic leadership, and populist political movements. Case studies include contemporary figures like Donald Trump, Vladimir Putin, and Andrej Babiš, highlighting the widespread influence of Machiavellian thought. The episode also unpacks the ethical dilemmas and modern interpretations of his teachings, emphasizing their impact on leadership and governance across both private and public sectors.
🔍 Learn how Renaissance political theory continues to influence 21st-century leaders, marketers, and strategists.
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United States
