"Price is just one part of the Negotiation" with ITV's Rhys McLachlan
Update: 2024-09-17
Description
In this conversation, ITV's Rhys McLachlan shares his insights on Negotiation, drawing from his extensive experience in the industry.
He discusses the evolution of Negotiation from aggressive tactics to a more data-driven approach, emphasising the importance of empathy and understanding in achieving mutually beneficial outcomes.
He concludes by advocating for Negotiation as a dialogue rather than a mere transactional process.
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