If there’s one thing that separates average salespeople from great ones, it’s this: follow-up.

In this episode, James dives into one of the most overlooked yet most powerful elements in sales. Too many professionals give up after one or two touches, worried they’ll come across as pushy or annoying. But the truth? Most deals are done between the fifth and twelfth interaction.

James unpacks the mindset behind effective follow-up, sharing why persistence isn’t pestering when it’s done right. He also explains how to structure your follow-up strategy, the importance of adding value in every touchpoint, and how to stay organised using simple tools like a CRM.

If you’ve ever felt unsure about when or how often to follow up, this episode gives you the clarity and confidence you need to stay front-of-mind and close more sales.

In this episode:

• Most sales are lost because people give up too soon
• The stats that show just how vital follow-up is
• How to follow up without sounding desperate
• Using different channels to stay visible and add value
• Why your CRM might be your most powerful sales tool

Start following up like a professional and watch your conversion rate rise.

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