$150B Data Transforms Marketing | Tim Peters, Chief Marketing Officer, Guideline
Update: 2025-09-18
Description
Tim Peters, CMO of Guideline, discusses his 25-year journey from startup founder to marketing executive at public companies. He reveals how his company collects $150B in real advertising spend data from major brands and uses AI to provide actionable insights for marketing strategy, competitive analysis, and campaign optimization across different business stages.
00:35- About Tim Peters
Tim is the CMO of Guideline.ai.
He's an advisor to multiple VC funds, and has built and exited several ventures across tech, media and nonprofit centers.
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