$2 Billion Gamble: Can Scout Motors Compete in the Crowded EV Market?
Description
Scout Motors, a subsidiary of Volkswagen, is reviving the iconic Scout brand, originally launched by International Harvester in 1961. The company plans to produce two new electric vehicles, the Scout Traveler SUV and Scout Terra pickup, both designed to appeal to adventure enthusiasts. These vehicles will feature a rugged aesthetic reminiscent of the original Scouts, whilst incorporating modern electric technology. Scout Motors aims to establish itself in the growing electric vehicle market by offering vehicles capable of handling tough terrains. The company has already filed numerous trademarks for potential future models, showcasing its commitment to innovation within the evolving automotive landscape.
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