What do people mean when they refer to Dark Data? And how is Dark Data different from regular data? 

Almost everything we do involves data —we’re either generating it or receiving it, whether we’re aware of it or not. And this adds up to, well, a lot of data — and to no one’s surprise, a lot of it is left unused. 

In short, Dark Data refers to the data that we often collect but do not use, especially for Business Intelligence purposes. 

Often times, Dark Data is what leads to businesses experiencing the DRIP syndrome, which stands for Data Rich, Information Poor. This happens when companies gather a lot of data but don't have the tools in place to turn it into valuable information. 

Well, we’ve got a lot to cover so let’s dive into more detail as to what Dark Data is and what its advantages and disadvantages are.

Check out the video to learn more about Dark Data: https://youtu.be/pbNUZU-FaSA

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