DiscoverThe Showrunner[111] 9 Recurring Podcasting Activities You Need a Template For
[111] 9 Recurring Podcasting Activities You Need a Template For

[111] 9 Recurring Podcasting Activities You Need a Template For

Update: 2018-04-24
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From researching to recording to writing up show notes, there are recurring activities that every showrunner needs to do regularly. The most experienced and efficient showrunners create templates to help them save time and preserve brainpower for creativity. In this episode, Jerod and Jonny run through nine of these recurring activities that smart showrunners will have templates for. Are you missing any?
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[143] Should You Take a Holiday Break? (We Are)
With the holiday season now in full swing, it's time to ask yourself a very important question: should you take a holiday break from your show?Here is answer: yes, we are.This will be our last episode of The Showrunner until January 9th, 2019. But before we go, we describe some important reasons why you should consider taking a break too, and offer up a few steps for how to execute a holiday break the right way so that you get the most out of the experience.

[143] Should You Take a Holiday Break? (We Are)

2018-11-2900:23:00

[142] Articles That Caught Our Eye On ... Podcasting Advertising and Short Podcast
This week, we react to two articles that caught our eye — each of which deals with a topic we’ve discussed recently here on The Showrunner.First, we discuss this article from Nieman Lab (http://www.niemanlab.org/2018/11/consumers-love-smart-speakers-they-dont-love-news-briefings-on-smart-speakers-at-least-not-yet/): Consumers love smart speakers. They don’t love news on smart speakers. (At least not yet.)You may recall in episode we discussed a handful of reasons why short-form podcasts are a major growth opportunity. This article lends further credence to that idea … though we both urge caution before you think about just jumping right into producing one.Then, we discuss this article from Ahrefs (https://ahrefs.com/blog/podcast-advertising/): Podcast Advertising: $51,975 Spent. Here’s What We Learned.In episode 138 we discussed tips for striking a win-win-win deal with a new sponsor. This article provides a unique view of the sponsorship process from the perspective of the sponsor.

[142] Articles That Caught Our Eye On ... Podcasting Advertising and Short Podcast

2018-11-2100:38:17

[141] 5 Simple Steps to Creating a Lead Magnet Your Audience Will Love
We talk a lot about the importance of building your email list and nourishing your subscribers — but what do you do when you are struggling to get anyone to join your email list in the first place?You need to examine (or reexamine) your lead magnet. And in this week’s episode of The Showrunner, we describe a simple 5-step process for creating a lead magnet that will lead to consistent conversions.Among the topics we discuss:• How to define the problem your lead magnet will solve (and why being able to complete this step is foundational for your ability reach your audience).• Why you need to provide ONE specific solution.• How to choose the best format for your lead magnet, with a handful of different types you should consider.• How to approach creating the content itself.• What steps you should take to make it look snazzy.And we use an example lead magnet Jonny created for Hack the Entrepreneur to walk through each of the steps. Click here to download it: https://www.dropbox.com/s/waztnafl5huz06u/10%20FILL%20IN%20THE%20BLANK%20HEADLINES.pdf?dl=Check out our sponsor Hover for your domain hosting needs. Go to Hover.com/Showrunner and get started today with 10% off your first purchase.If you find this episode useful, you should also check out these recent episodes: • [130] 23+ Ways to Earn Profit From Your Podcast• [132] 22 Tips to Help You Avoid Costly Mistakes With Your Email List• [137] How to Market a Podcast: 7 Ways to Get More Listeners

[141] 5 Simple Steps to Creating a Lead Magnet Your Audience Will Love

2018-11-1400:40:59

[140] Podcast Listener Life Cycles (Why You Need to Let Go of Your Audience)
As we mentioned near the end of last week's episode, this week we're talking about listener life cycles -- because not all listeners are created equally, and without a proper understanding of your podcast’s listener life cycles you will find yourself fighting an unwinnable fight to keep every new listener who comes your way.We publish remarkable podcasts on a consistent basis and new listeners discover our shows each and every day. So why do new listeners not stick around? Is it something we did or didn’t do, or is it something deeper than this?Today we are going to expand upon a private conversation we had. We found them ourselves dissecting the growth of our podcasts -- and more importantly, the life cycles of our podcast listeners.A fair bit of warning: this discussion is not as tight and buttoned-up as some of our other discussions. We meander a bit, and even struggle to explain things at times. But it really comes around at the end, and the calls to action we suggest are extremely useful (and potentially fruitful) thought processes that you should go through to get to know your audience better, so you can serve people more appropriately at whatever part of the listener life cycle they are in.Among the topics we discuss:• Why all listeners have unique jumping in and out points• Three types of podcast listeners: passers-by, advocates, and fans• How to help listeners cross over to the next life cycle

[140] Podcast Listener Life Cycles (Why You Need to Let Go of Your Audience)

2018-11-0700:43:02

[139] 8 Ideas to Help You Develop Rabid, Loyal Audience Members (Maybe Even Your Own #ChatMob)
There are audience members — the kinds of people who auto-download your show, listen consistently, and even share an episode every once in a while.And then there are AUDIENCE MEMBERS — the kinds of rabid, loyal folks who show up for your live broadcasts, participate in live chats, support your show with donations, offer to help out, reach out to you when they are visiting your area to ask you to coffee, and just generally go the extra mile (maybe even many extra miles) to show you how much they love your work and the community you’re building.In this week’s episode, we’re going to talk about how you go from having the first kind of audience members to the SECOND KIND. Because when you develop a small but tight-knight group of the second kind, you really take your audience, and your show, to the next level.Jerod leads this episode, sharing lessons he’s learned from his experience with The Assembly Call. And Jonny rides shotgun providing the essential context so you know how to apply these ideas to your show even if it’s a totally different type of show than Jerod’s.Among the ideas we discuss:• What Jerod learned from his recent experience with the #ChatMob on The Assembly Call that inspired this episode.• The essential purpose of offering consistency and quality over time.• The power of a great domain name! (Hover sponsor section.)• Why you should take every opportunity to create one-on-one connections.• Why you should find ways to recognize audience members during your show.• The compounding power of hosting a consistent live event with an open live chat.• What it means to “go the extra mile” for your most intense fans.• How you can give your audience the opportunity invest in your growth (and why it’s so powerful).• Why you should consider empowering your audience members within the universe of your show.• How to organize ways for the conversation to go on with you (and why you should).Check out our sponsor Hover for your domain hosting needs. Go to Hover.com/Showrunner and get started today with 10% off your first purchase.• [128] How to Build an Audience That Transcends Your Content: The 3 C’s Approach• [64] No. 064 Listener Life Cycles: A Podcaster’s GuideConnect with us:• Join the Showrunner community with a free 30-day trial: http://community.showrunner.fm

[139] 8 Ideas to Help You Develop Rabid, Loyal Audience Members (Maybe Even Your Own #ChatMob)

2018-10-3100:50:34

[138] 7 Tips for Striking a Win-Win-Win Deal With a New Sponsor
Sponsorships are one of the most common and potentially reliable ways to monetize a podcast. But especially for podcasters with smaller audiences -- those who don't have access to the bigger networks of corporate podcast advertisers -- getting conversations going with potential sponsors isn't easy, and knowing how to propose terms and set up deals isn't always clear.We hope to shed some light on that with this episode, in the wake of Jerod signing up a new sponsor for The Assembly Call. He learned a few things from the experience, and you know Jonny always has plenty of advice to provide when it comes to sponsorships.Among the topics we discuss:• The unique story of how Jerod's latest sponsorship deal came out.• An underrated source for potential sponsors.• The importance of having "ad spots" in your show even before you sell your first ad.• The three parties that any sponsorship deal always has to be a win-win-win for.• What to use as a starting point for terms and negotiations.• The benefits of a sponsorship/affiliate blend.• The importance of not being an asshole.• Why you need to be organized and take the lead.• What data to present to potential sponsors and how to respond to their requests.And much more.

[138] 7 Tips for Striking a Win-Win-Win Deal With a New Sponsor

2018-10-2400:56:57

[137] How to Market a Podcast: 7 Ways to Get More Listeners
If you’re struggling to build the audience you want, it may be time to shift some of the time you’re investing into your podcast’s content over to the marketing — because no matter how great your content is, you’ll never build an audience if the right people aren’t being exposed to your show.In this episode, we provide you with seven proven tactics (plus three bonuses!) that will help you get more listeners.Among the topics we discuss:• The reality that most podcasters aren’t investing enough time in marketing their shows.• Why you should never make value judgments about the quality of your content based on download numbers.• The first place you should always start when it comes to finding new listeners: target people who already listen to podcasts!• A few set-it-and-forget-it strategies that will pay off in the long run.• Plus a few other strategies that will require a significant time investment, and that don’t scale, but that can deliver huge benefits over time.Check out our sponsor Hover for your domain hosting needs. Go to Hover.com/Showrunner and get started today with 10% off your first purchase.

[137] How to Market a Podcast: 7 Ways to Get More Listeners

2018-10-1700:54:36

[136] 7 Reasons Why Short-Form Podcasts Are A Major Growth Opportunity
Emerging distribution channels like Amazon Alexa's Flash Briefing, plus the ever-expanding proliferation of "normal" longer-form podcasts, are creating an interesting opportunity for podcasters.Is it time to consider publishing shorter, more regular episodes? There are several examples of this working in a variety of different markets. And Jerod has done his own experiment resulting in some pretty surprising (at least to him) results.Among the topics we discuss:• Some of the success Jerod has experienced over the last two months with his "Banner Morning" experiment.• 7 reasons why there is an emerging opportunity for short-form podcasts ... when they are done well.• A few caveats about the obvious difficulty in doing such podcasts well.• 9 practical tips to help you get started on the right if you decide to try a short-form podcast yourself.

[136] 7 Reasons Why Short-Form Podcasts Are A Major Growth Opportunity

2018-10-1200:47:32

[135] The Six Stages of Creating Fearlessly
The people we admire who seem to launch new books, youtube channels, and podcasts endlessly — they aren’t braver, smarter or stronger than you. They have just gained control over their thoughts and feelings towards their fears.They have learned how to use their inner voice to overcome fears and move forward.Let’s learn how to create fearlessly — which will in turn enable you to become the showrunner you want to be.Check out our sponsor Hover for your domain hosting needs. Go to Hover.com/Showrunner and get started today with 10% off your first purchase.

[135] The Six Stages of Creating Fearlessly

2018-10-0300:44:10

[134] Now What? 7 Important Steps to Take Right After You Launch
This week talk about launching your show — specifically, launching when you don’t have an established audience already.What are some of the most important steps that you should take — and not take — during the first few weeks after your episodes go live, so that you can generate excitement, get some listeners and subscribers, and build positive momentum for the future?Among the topics we discuss:• Why having the right mindset, and realistic expectations, is so important.• How to approach your launch like … a tropical vacation? (Yes.)• The importance of having a home base for your show.• What to consider when submitting your shows to the many different podcast directories.• Why you need to “transfer enthusiasm” rather than just tell people about your new show.• The value of thinking small.• Why you need to maximize every marketing drop out of every episode (and one way in particular that you can’t forget about).• The power of getting offline when promoting your new podcast.And more.

[134] Now What? 7 Important Steps to Take Right After You Launch

2018-09-2600:50:13

[133] How to Improve Your Podcast Description To Bring In More New Listeners
[133] How to Improve Your Podcast Description (and Gain More New Listeners)Your podcast’s description can have a big impact on your ability to attract new listeners.By including relevant search keywords in your description, it can help you surface in more relevant searches, thus exposing you to additional potential audience members. And by choosing your words strategically, you can answer a few key questions that any potential audience member has when trying to decide whether to give your show a chance or not.This week, we provide actionable tips and advice that help you improve your podcast description … and gain more new listeners in the process.Among the topics we discuss:• The objectives that you need to have for your podcast description• The different elements of your show that your podcast description should clarify for your audience• Why Molly Beck’s 3-sentence framework is a great starting place for improvising your podcast description• The two biggest questions your podcast description needs to answer• Why you shouldn’t overlook the importance of selling yourself in your podcast descriptionHere are the two articles we reference in this episode:• The Template You Need To Write Your Podcast Show Description by Molly Beck (https://www.forbes.com/sites/mollyfordbeck/2018/08/09/the-template-you-need-to-write-your-podcast-show-description/#3b12def35064)• How to Write a Better Podcast Description That Attracts New Listeners by The Podcast Dude (https://seanwes.com/podcastdude/066-how-to-write-a-better-podcast-description-that-attracts-new-listeners/)Check out our sponsor Hover for your domain hosting needs. Go to Hover.com/Showrunner and get started today with 10% off your first purchase.If you find this episode useful, you should also check out these recent episodes:• [129] Are You Forgetting These Essential Elements of Your Podcast Category Page?• [128] How to Build an Audience That Transcends Your Content: The 3 C’s Approach• [124] How to Name Your Podcast for Maximum Listener AttractionConnect with us:• Website: Showrunner.fm• Join the community: http://community.showrunner.fm/

[133] How to Improve Your Podcast Description To Bring In More New Listeners

2018-09-1900:34:25

[132] 22 Tips to Help You Avoid Costly Mistakes With Your Email List
Whether you’ve been building an email list for a while, or still haven’t even collected that first email address, there is something for you in this episode. Among the topics we discuss:• 6 reasons why you should build an email list to complement your podcast• 8 different ways you can use email to deliver valuable content to your audience• 3 questions to ask yourself to determine which type of email content you should produce.• 5 rules of thumb to follow when setting up your email list (or reassessing it)

[132] 22 Tips to Help You Avoid Costly Mistakes With Your Email List

2018-09-1200:50:08

[131] Common Podcast Listener Pet Peeves to Avoid At All Costs
This week we have have a little fun by ranting about our podcasting pet peeves.We also share some notable pet peeves that were posted by members of the Showrunner Podcasting Community.And while it’s fun to rant, there is a larger purpose in doing this. If we understand what triggers podcast listeners to have a negative reaction, we can make sure we avoid those elements in our shows.Here is the rundown:• (2:12) Showrunner Spotlight: 90 Seconds with Harry Duran from Podcast Junkies and FullCast• (7:40) How Hover (this week’s sponsor) makes it super simple to complete a domain forward … and other reasons to check them out. Do so at hover.com/showrunner• (10:22) Main Topic Introduction: How understanding common listener pet peeves can help you craft a better showAnd in this week’s main topic, we cover the following:• We deliver our personal podcasting pet peeves• We run through the common pet peeves cited in the Showrunner community — which centered around two particular areas: audio quality and respecting the time of your audience• Steps you can take to analyze your show with an ear toward improving audio quality and getting to the point quicker• The biggest mistakes interviewers make that annoy listeners• The two different types of inside jokes that can be included in your show — and why one is to be avoided, but the other can actually help you build a stronger connectionAnd much more. We discuss a bunch of pet peeves — but more importantly, we provide you with some actionable advice for how to avoid them in your own shows.Check out our sponsor Hover for your domain hosting needs. Go to Hover.com/Showrunner and get started today with 10% off your first purchase.If you find this episode useful, you should also check out these recent episodes:• [123] 3 Pieces of ‘Low-Hanging Fruit’ That Will Help You Attract More Listeners• [115] How to Improve Your Podcast Audio Production (with Toby Lyles)• [112] 3 Tips for Crafting Thoughtful Interview QuestionsConnect with us:• Website: Showrunner.fm• Join the community: http://community.showrunner.fm/

[131] Common Podcast Listener Pet Peeves to Avoid At All Costs

2018-09-0500:51:43

[130] 23+ Ways to Earn Profit From Your Podcast
This week, we talk about how you can earn a profit from your podcast.Some of the methods we discuss are about how to earn money from your podcast. Other methods that we discuss have nothing to do with money at all. But they all fall under the umbrella of podcast profitability — and we explain how.Your challenge as you listen is to identify at least one method you aren’t currently using and figure out how you can incorporate it into your podcast profitability mix.Among the topics we discuss:• How we define “profitability” for podcasting• The differences between direct, indirect, and intrinsic (better described as intangible?) profitability• 6 ways to earn direct profit from your podcast — including sponsorships, listener support, and … charging GUESTS? (WHAT!?)• 11 ways to earn indirect profit from your podcast — including lead generation, networking, and building an audience to sell them stuff• 6 ways to earn intrinsic profit from your podcast — including perks, fellowship, and ego gratificationAnd so much more.We also answer some questions from live viewers:• How much of the pre-selling of a sponsorship should be done on your website? Or do you make your customized pitch to their face?• How do you get social media followers to actually become listeners?• What is the lag time between regularly publishing your podcast and monetizing it?We really jam a lot into this episode. But the most important thing is that you consider the challenge we lay out at the beginning, take it to heart, and follow through on it.Have you checked out our new podcasting community? We are building the most supportive and helpful podcasting community on the web, and we’d love to have you join us: http://community.showrunner.fmIf you find this episode useful, you should also check out these recent episodes:• [128] How to Build an Audience That Transcends Your Content: The 3 C’s Approach• [094] Sponsorships or Affiliate Marketing: Which Is Better for Your Podcast?• [075] Why Podcast Advertising Works (and How to Get Started), with Glenn RubensteinConnect with us:• Website: Showrunner.fm• Join the community: http://community.showrunner.fm/

[130] 23+ Ways to Earn Profit From Your Podcast

2018-08-2901:00:03

[129] Are You Forgetting These Essential Elements of Your Podcast Category Page?
This week we discuss a topic that is easy to overlook: your podcast category (aka archive) page on your website.But we aren’t overlooking it. Not only is it the topic of this week’s Accountability Challenge in the Showrunner Podcasting Community, but we also recently updated our podcast archive page too.What purpose does this page serve? What essential elements should it include? We’ll walk you through the basics that every one of these pages should have.Among the topics we discuss:• Why the data suggests you shouldn’t overlook the importance of your podcast category page• The three questions people come to your podcast category page with — which your on-page content needs to answer• A handful of elements that are must-haves for any podcast category page• A few additional ideas for helpful, but non-mandatory, elementsWe also shine the Showrunner Spotlight on a sextet of members of the Showrunner Podcasting Community. These folks have been the most active members over the first few weeks of the community, and we wouldn’t have achieved the early growth and enthusiasm that we have without them.Check out our sponsor Hover for your domain hosting needs. Go to Hover.com/Showrunner and get started today with 10% off your first purchase.If you find this episode useful, you should also check out these recent episodes:• [128] How to Build an Audience That Transcends Your Content: The 3 C’s Approach• [123] 3 Pieces of ‘Low-Hanging Fruit’ That Will Help You Attract More Listeners• [117] What Are You Avoiding That You Know You Should Be Doing?Connect with us:• Website: Showrunner.fm• Join the community: http://community.showrunner.fm/

[129] Are You Forgetting These Essential Elements of Your Podcast Category Page?

2018-08-2200:40:35

[128] How to Build an Audience That Transcends Your Content: The 3 C’s Approach
This week we talk about how you can move beyond just connecting with your listeners through your content.We lay out the step-by-step process you have to go through to actually to build a community that transcends your content, and the benefits that you, as the showrunner, reap when you do.Among the topics we discuss:• Why you can’t skip steps in this process.• The foundational power of the one-to-one connection between host and listener, and how to both provide and seek opportunities to connect.• The difference between congregation and community, and some ideas for providing opportunities for congregation.• What “community” really means when it comes to a podcast audience, and how you can facilitate its growth and development.• The benefits you receive as a showrunner for investing in the long-term process of developing connection, congregation, and community.We also shine the Showrunner Spotlight on Chris Stanley, the founder of IA Path (http://iapath.com/) and the host of the Independent Adjuster podcast.Have you checked out our new podcasting community? We are building the most supportive and helpful podcasting community on the web, and we’d love to have you join us. http://community.showrunner.fmf you find this episode useful, you should also check out these recent episodes:• [126] Behind the Scenes of Our Recent Community Launch• [113] Why You Should Podcast• [84] The Value of Meeting Your Audience in PersonConnect with us:• Website: Showrunner.fm• Join the community: http://community.showrunner.fm/

[128] How to Build an Audience That Transcends Your Content: The 3 C’s Approach

2018-08-1500:45:31

[127] A 7-Step Plan for Changing the World With Your Best Ideas
This week we are going to walk you through a simple process that will help you … change the world. Seriously.Because the only way to change the world is through ideas, but it will never happen with subpar, under-developed ideas, or without knowing how to give your ideas a real opportunity to spread.While we certainly don’t know all the secrets to how ideas spread, but we do understand how to help you give your best ideas a chance. And we’re going to talk about it this week.Among the topics we discuss:• How to capture your ideas, and then filter out the ones worth pursuing further• The benefits of exposing your ideas and then observing the feedback• The importance of expanding where you publish• The consequential difference between repurposing and republishing• Why you need to systematize your process for repurposing and explore new channels for publishingWe also shine the Showrunner Spotlight on Kathrin Bussman, who is a member of The Showrunner Podcasting Course and the host of The Worldly Marketer Podcast, which supports her business Verbaccino.Check out our sponsor Hover for your domain hosting needs. Go to Hover.com/Showrunner and get started today with 10% off your first purchase.If you find this episode useful, you should also check out these recent episodes:• [126] Behind the Scenes of Our Recent Community Launch• [103] What Should I Do with My Archive?• [097] Are You Doing Enough with Your Best Ideas?And here is the name of the Copyblogger article referenced in the episode: Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide. (https://www.copyblogger.com/repurpose-distribute/)Connect with us:• Website: Showrunner.fm• Join the community: http://showrunner.fm/community

[127] A 7-Step Plan for Changing the World With Your Best Ideas

2018-08-0800:44:31

[126] Behind the Scenes of Our Recent Community Launch
This week we are going to talk about something very exciting that has been going on over the past six days: the relaunch of the Showrunner Podcasting Community.We’re less than a week in, and the community already has more than 150 members.• Where are we hosting it?• Why did we make that choice?• What are our goals with the community?• And how have things taken off so rapidly?We’ll discuss in this episode — in hopes that you can apply some of what we have learned to your own community-building endeavors.Oh, and we’ll let you know how you can join for free during this short beta launch window. (It’s easy, just go here: http://showrunner.fm/community)We also highlight this week’s Showrunner Spotlight on Sally Fox, the host of Vital Presence.So settle in, turn the volume up, and come along on this week’s path toward becoming a better showrunner.Connect with us:• Website: Showrunner.fm• Join the community: http://showrunner.fm/community

[126] Behind the Scenes of Our Recent Community Launch

2018-08-0200:49:08

[125] A 4-Part Framework for Getting Your Positioning Right
This week we are going to talk about a new framework that will help you think about how you are positioning your podcast.And if it feels like we’ve been hitting this topic of positioning a lot in recent weeks … good! It should.The deeper and deeper we delve into one-on-one conversations and consulting with you and your fellow showrunners, the more we are realizing that positioning is one of the areas proving most challenging to identify and define, but also the most rewarding when pinpointed correctly.So we are going to try to get you one step closer this week.Here is the overview of the framework, which go in-depth discussion in this episode:• WHO are you talking to?• WHAT do they aspire to learn/do/become?• WHY do they want this?• HOW do they get there?Seeing it in bullets like that may make it all seem pretty obvious. But the magic is in the intersection between the bullet points, and that’s what we try to tease out in this episode.We also learn about Jonny’s daily push-up regimen, something interesting he learned this week, and we shine the Showrunner Spotlight on Andy Wang. Andy is the host of Inspired Money, and he also gave a great talk at Podcast Movement this week. Watch it here: https://www.youtube.com/watch?v=i3z9PhB1eQwCheck out our sponsor Hover for your domain hosting needs. Go to Hover.com/Showrunner and get started today with 10% off your first purchase.If you find this episode useful, you should also check out these past episodes:• [005] What Does It Mean to Be a Showrunner?• [107] Is Podcasting a Good Way to Reach My Target Audience?• [114] Is Your Podcast Positioning on Point?Connect with us:• Connect with Jerod on Twitter: @JerodMorris• Connect with Jonny on Twitter: @JonNastor• Website: Showrunner.fm

[125] A 4-Part Framework for Getting Your Positioning Right

2018-07-2500:42:38

[124] How to Name Your Podcast for Maximum Listener Attraction
This week we are going to talk about naming your show.Specifically, we are going to go over three key concepts that you should consider when coming up with the name for your new show — or, if you have a show that isn’t getting the traction that you want, then for renaming an existing show.And even if you are settled on your name, so you’re thinking maybe you should just skip this episode, you shouldn’t. The concepts we’re going to discuss today are applicable to many elements of your show besides just your name.Among the topics we discuss:• Why you definitely should not emulate the name of the #1-ranked show in Apple Podcasts• Why context is everything• The importance of understanding your usefulness proposition and working it into your show’s name• The importance of also understanding your primary differentiator, and working that into your name too• Why you shouldn’t get too cute trying to be different and memorable, at the expense of actually showing up for terms people search forAnd much more.We also shine our Showrunner Spotlight on Robbie Samuels (http://www.robbiesamuels.com/), find out why Jerod was extra excited about this broadcast, and learn what Jonny’s last meal on earth would be.Have you checked out our new course on podcasting positioning? It’s currently priced under $100, so it’s a low-cost investment that can make a major difference on whether your show launches and fizzles … or launches, connects with an audience, and delivers big-time results.If you find this episode useful, you should also check out these three recent episodes:• [123] 3 Pieces of ‘Low-Hanging Fruit’ That Will Help You Attract More Listeners• [118] What Are Your Unfair Advantages?• [114] Is Your Podcast Positioning on Point?Connect with us:• Connect with Jerod on Twitter: @JerodMorris• Connect with Jonny on Twitter: @JonNastor• Website: Showrunner.fm

[124] How to Name Your Podcast for Maximum Listener Attraction

2018-07-1800:41:39

[123] 3 Pieces of 'Low-Hanging Fruit' That Will Help You Attract More Listeners
This week we discuss some elements of your podcast that are easy to overlook or take for granted but that can make a huge impact on your ability to get discovered — which is the first step toward driving meaningful results.We call these elements “low-hanging fruit” because they are simple changes that can really make a difference, and we shouldn’t overlook them in our haste to seek more advanced strategies for our shows.This low-hanging fruit includes:• The importance of manicuring the search engine results when people google your name or brand name• Making sure your website is delivering an easy, intuitive experience for people trying to listen to and subscribe to your podcast• Maximizing the impact of your podcast meta data and Apple Podcasts display pageIn addition, we shine the Showrunner spotlight on Chris Connor. You can listen to his shows Life Sciences Marketing and Flip Turns. We highly recommend this episode with Sonia Thompson: https://flip-turns.com/podcast/swimming-started-sonia-thompson-path-rediscovery/Also, if you’re interested in learning more about the new course Jonny launched, Roadmap to Freedom, click here: http://roadmaptofreedom.co/Check out our sponsor Hover for your domain hosting needs. Go to Hover.com/Showrunner and get started today with 10% off your first purchase.If you find this episode useful, you should also check out these recent episodes:• [101] Showrunner 101: Back to Basics• [72] How to Create a MVP (Minimum Viable Podcast)• [66] 5 Steps for Conducting a Useful Podcast Archive Audit (in 30 Minutes or Less)Connect with us:• Connect with Jerod on Twitter: @JerodMorris• Connect with Jonny on Twitter: @JonNastor• Website: Showrunner.fm

[123] 3 Pieces of 'Low-Hanging Fruit' That Will Help You Attract More Listeners

2018-07-1100:49:21

[122] An Episode About an Email About an Episode About An Email ...
This week's episode is being published a day early due to the 4th of July holiday on Wednesday, and it's also about a quarter of the usual length -- with a very specific call to action for how you should invest your extra 30 minutes!You may remember our discussion from episode #117 (What Are You Avoiding That You Know You Should Be Doing?) in which Jonny relayed the overwhelming response he received when he finally sucked it up and sent an email to his list that he'd been avoiding. One of the responses was from someone who was inspired to follow Jonny's example. Jonny reads the email, and then he and Jerod provide a short, emphatic call to action for why right now is the best time to reach out to someone, or a group of someones (your list, perhaps), who may be missing hearing from you. It's easy to put it off, but all you're likely doing is just delaying the positive response that will result.

[122] An Episode About an Email About an Episode About An Email ...

2018-07-0300:10:44

[121] How to Avoid 3 Problems That Can Derail Remote 2-on-1 Interviews
If you have ever tried to host a remote 2-on-1 interview, then you are almost surely aware of the landmines laying in wait all over the place.From disorganization to verbal car crashes and more, remote 2-on-1 interviews can be fraught with issues if you don’t have a solid strategy for executing them.This week we use a question from our Showrunner Course Facebook group as the inspiration for an entire episode highlighting three of the biggest potential problems and give you strategies for overcoming them.Among the topics we discuss:• Common problems for any type of interview• Questions you need to answer to avoid being disorganized with your co-host• How to communicate during the interview so you avoid verbal car crashes• Why maintaining flexibility is still possible and important, even though you’re planning so much out• The importance of making sure your ego gets out of the wayWe also shine the Showrunner Spotlight on Julie Duffy Dillon and her show Love Food: http://www.juliedillonrd.com/If you find this episode useful, you should also check out these recent episodes:• [105] How to Conduct Not-to-Miss Podcast Interviews• [87] Krys Boyd of THINK on Conducting Better Interviews• [60] to Execute Engaging Podcast InterviewsConnect with us:• Connect with Jerod on Twitter: @JerodMorris• Connect with Jonny on Twitter: @JonNastor• Website: Showrunner.fm

[121] How to Avoid 3 Problems That Can Derail Remote 2-on-1 Interviews

2018-06-2700:55:44

[120] 3 Steps for Creating Your Inner Character
When that green or red light is on, and words are being recorded, you are performing for your audience.Which can be tricky, because when we use a word like “performing,” it can suggest that we are putting on a front, or that we are somehow being fake. This isn’t the case — at least, it’s not the case if the foundation of your show is an authentic connection with your topic and your audience.The performance is about channeling all of your energy and attention into delivering useful content to your audience. For those five or fifteen or fifty minutes that you’re recording, it’s about stripping everything else away and being 100% focused and consumed with being present for your audience. Just like an actor does in front of a camera. Just like a musician does on a stage.So yes — you can be authentic and still be delivering a performance for your audience. In fact, delivering a focused performance is the only way to truly be authentic for your audience.And thinking about showrunning as a performance can have another benefit as well. If we have a character who we become for each show that we host — a character based on an authentic part of ourselves — this can also help us bring the kind of consistent focus and energy that we need to sustain our ability to provide consistent usefulness over time.Which brings us to this week’s topic: how do you create your inner character as a showrunner?It’s a 3-step process:• Arranging the ELEMENTS of your inner character — the backstory, the character flaws, and the polarity• Choosing the IDENTITY you are going to assume for that particular performance — whether it be The Leader, The Adventurer, or The Reporter• Following the STORYLINE that best fits the subject matter you’re discussing and identity you’re assuming — from Loss and Redemption to Us versus Them, and many othersWe break that entire process down in depth.Then make sure you stick around after the outro, as we’ve included some bonus material from the live broadcast. You’ll hear us discuss:• The pros and cons of using scripts for certain elements of the show• Jonny’s idea for what he wants to try moving forward• Answers to Bob’s questions about how we record backups and whether we batch record episodes.Check out our sponsor Hover for your domain hosting needs. Go to Hover.com/Showrunner and get started today with 10% off your first purchase.If you find this episode useful, you should also check out these related episodes:• [114] Is Your Podcast Positioning on Point?• [102] How to Immediately Become a More Productive (and Better) Podcaster• [88] Podcasting Lessons From a PsychotherapistConnect with us:• Connect with Jerod on Twitter: @JerodMorris• Connect with Jonny on Twitter: @JonNastor• Website: Showrunner.fmJonny’s random introduction question was generated at ConversationStarters.com.

[120] 3 Steps for Creating Your Inner Character

2018-06-2000:55:44

[119] 3 Ways This Showrunner is Getting His Podcast Right
[119] 3 Ways This Showrunner is Getting His Podcast RightThis week, we share three important tips that we took away from listening to a show hosted by one of your fellow showrunners.These are tips that will help you create a better audio experience for your listeners, and they will help you better define your positioning in the minds of your listeners — which is something you can’t just do once, but that needs to be an ongoing part of your message.The episode we are referencing is When Money Isn’t Real by Jarmar Dupas of Get Your Money Right.Among the topics we discuss:• How Jarmar uses the introduction to this episode to welcome and orient listeners to what makes his show different — which is essential for the making your positioning clear• How he uses framing and strong, strategic word choice to prime the audience to have a positive experience• How he takes an idea typically reserved for blogging — curation — and applies it to podcasting in a way that expounds upon his own authority, and also furthers it.If you find this episode useful, you should also check out these two recent episodes in our series on reassessing your podcast, plus another we did on podcast production:• [118] What Are Your Unfair Advantages?• [114] Is Your Podcast Positioning on Point?• [76] Is Your Intro Silently Killing Your Show?Connect with us:• Connect with Jerod on Twitter: @JerodMorris• Connect with Jonny on Twitter: @JonNastor• Website: Showrunner.fm

[119] 3 Ways This Showrunner is Getting His Podcast Right

2018-06-1900:32:39

[118] What Are Your Unfair Advantages?
What is the unique combination of advantages that you have -- whether these advantages were earned, gifted, or came to you by happenstance -- that no one else in your niche has? These are your unfair advantages, and maximizing them is one of your keys to success as a showrunner.Among the topics we discuss during our main topic segment:• Examples of unfair advantages from popular shows/showrunners and from our own experiences• Why understanding your unfair advantages is so important• The questions you should ask yourself to discover your unfair advantages• What to do when you recognize that you aren't maximizing your advantagesWe also briefly discuss:• Jerod's experience presenting at Podcast Dallas last week• The details of our new Podcast Positioning course, which is currently on sale for a 30% discount! Learn more here: http://showrunner.fm/podcast-positioning• The mysterious shirt with the curious, 90s-callback slogan on it that just showed up on Jonny's doorstep• Our new sponsor Hover, who you should absolutely check out for your domain hosting needs. Go​ ​to​ ​​hover.com/showrunner​ ​​and​ ​get​ ​started today with 10%​ ​off​ ​your​ ​first​ ​purchase.Connect with us:• Connect with Jerod on Twitter: @JerodMorris• Connect with Jonny on Twitter: @JonNastor• Website: Showrunner.fm

[118] What Are Your Unfair Advantages?

2018-06-1200:37:29

[117] What Are You Avoiding That You Know You Should Be Doing?
This week's episode is pulled directly from Jonny's own showrunning experience with Hack the Entrepreneur. Recently, he had fallen into a rut in which he'd gone close to a month without emailing his list. With every passing day, the prospect of reaching back out felt more difficult and monumental. Until he just ... did it.So we discuss some of the lessons Jonny learned from this experience, and that we hope you learn too:• Why doing something (even if it's imperfect) is better than doing nothing.• The upside of repelling the people who aren't really your ideal, long-term audience members.• Remembering that you're not the only one who gets stuck (and why sometimes admitting it to your audience can be the best way to improve your connection).Jonny actually reads the email he ended up sending, verbatim, and provides the open rate, unsubscribe rate, and reply rate that it generated. And, naturally, Jerod proceeds to give him a pep talk about why the numbers are encouraging. :-)

[117] What Are You Avoiding That You Know You Should Be Doing?

2018-06-0500:28:43

[116] How to Shake Up the Experience Your Podcast is Delivering
This is the fourth episode in our series on reassessment. In this one, we dive into the importance of routinely shaking up the experience that your podcast is delivering (or at least reassessing to determine if you should) — both for your audience’s benefit, and your own.Among the topics we discuss:• Different ways that you can shake up your podcast by adding or removing elements• Examples from our showrunner past of how we have shaken up our shows• A sequence of three questions to ask yourself when you’re ready to reassess the experience your show is deliveringListen here:If you find this episode useful, you should also check out the other three episodes in our series on reassessing your podcast:• [115] How to Improve Your Podcast Audio Production (with Toby Lyles)• [114] Is Your Podcast Positioning on Point?• [113] Why You Should PodcastConnect with us:• Connect with Jerod on Twitter: @JerodMorris• Connect with Jonny on Twitter: @JonNastor• Website: Showrunner.fm

[116] How to Shake Up the Experience Your Podcast is Delivering

2018-05-2900:35:04

[115] How to Improve Your Podcast Audio Production (with Toby Lyles)
Our series on reassessment continues, this time with a discussion about audio production. And we have a special guest here to lend his expertise: Toby Lyles from TwentyFourSound.Among the questions we ask Toby:• When you are talking to new podcasters who don’t have a ton of experience creating quality audio, what basic tools do you suggest they start out with?• What is the biggest mistake you see podcasters make when it comes to getting quality sound?• Once a person is comfortable with the basics, what are some next steps they can take to improve quality, improve efficiency, or both?And many more, including a few that we definitely didn’t plan on. But hey — sometimes conversations just go in their own directions.If you find this episode useful, you should also check out these two recent episodes in our series on reassessing your podcast, plus another we did on podcast production:• [113] Why You Should Podcast• [114] Is Your Podcast Positioning On Point• [81] Professional Podcasting Tips for Pristine Production (and Hosting Hacks)Connect with us:• Connect with Toby at TwentyFourSound.com• Follow Jerod on Twitter: @jerodmorris• Follow Jonny on Twitter: @jonnastor• Website: http://Showrunner.fm

[115] How to Improve Your Podcast Audio Production (with Toby Lyles)

2018-05-2200:40:14

[114] Is Your Podcast Positioning on Point?
In this episode, we continue our series on reassessing your podcast -- focusing on your podcast's positioning.What is the positioning for a podcast? Why does it matter? And what steps should you take in reassessing your podcast's positioning to make sure it's on point? We answer all of those questions and more.We also walk you through how we reassessed, and revised, our positioning for The Showrunner.

[114] Is Your Podcast Positioning on Point?

2018-05-1500:39:56

[113] Why You Should Podcast
It's time to do some reassessing.In this episode, we are beginning a multi-part series in which we walk you through how to do some important reassessments with your show. And in this episode, we start with the most foundational reassessment question of them all: should you even be running a podcast?Depending on your perspective, it's a question that might seem pointless or intimidating ... but either way it's essential that you regularly reassess whether you should be serving the audience you're serving with a podcast.So we give you three questions that you should ask yourself as you go through this reassessment process:-- Why is serving this particular audience important to you?-- Why is a podcast the best way to serve this audience?-- What results are you looking to generate and are you generating (or on track to generating) those results?Let's dive into the details now.

[113] Why You Should Podcast

2018-05-0800:30:17

[112] 3 Tips for Crafting Thoughtful Interview Questions
Two weeks ago, Jerod hosted an interview for one of his shows the resulted in this text message from the guest: "You asked the best and most thoughtful questions of any people I have spoken to yet." It's always encouraging and motivating to get such high praise from a guest!Naturally, this prompted some reflection on what, in particular, had made the questions so strong, which resulted in this three-part breakdown for how to craft thoughtful interview questions.

[112] 3 Tips for Crafting Thoughtful Interview Questions

2018-05-0100:44:25

[111] 9 Recurring Podcasting Activities You Need a Template For
From researching to recording to writing up show notes, there are recurring activities that every showrunner needs to do regularly. The most experienced and efficient showrunners create templates to help them save time and preserve brainpower for creativity. In this episode, Jerod and Jonny run through nine of these recurring activities that smart showrunners will have templates for. Are you missing any?

[111] 9 Recurring Podcasting Activities You Need a Template For

2018-04-2400:41:42

No. 110 Podcast Monetization: How to Connect Your Content to Your Offers
This week on The Showrunner, we talk about three key components for monetizing your podcast: 1) understanding your goals and the value your business provides; 2) understanding who your audience is and what their goals are; and 3) how to connect your contact to your goals and your audience's goals.

No. 110 Podcast Monetization: How to Connect Your Content to Your Offers

2018-04-1700:41:48

No. 109 3 Tips for Using YouTube to Help Build Your Podcast Audience
This week, we're talking about YouTube ... and we're talking ON YouTube. In terms of the content, we cover some important tips for leveraging YouTube to help you build your podcast audience. This is something Jerod has a lot of experience with over at The Assembly Call. We discuss:1. The importance of being open to YouTube being the connection AND listening point for your audience2. Why you should leverage YouTube’s unique and particular strengths as much as you can3. Why you need to know what next step you want YouTube listeners to take and then use YouTube’s tools to make that clearAnd yes, we went meta with this episode -- recording it s a Google Hangout and broadcasting live on our YouTube channel. We just didn't tell anyone, because it was a test. ;-) And the test went well, so we'll probably continue doing it in the future. Follow Jerod on Twitter: @jerodmorrisFollow Jonny on Twitter: @jonnastorShowrunner.FM

No. 109 3 Tips for Using YouTube to Help Build Your Podcast Audience

2018-04-1000:37:50

No. 108 The Biggest Lessons Learned While We Were Away
It's been a long time -- too long -- since we've released a new episode of The Showrunner. So we're excited to be today with a new episode, and ready to ramp our weekly schedule back up.In this episode, we explain the reason for our hiatus, issue an apology for not doing a better job of communicating with you while we were away, and then dish on the most important lessons we learned while we were away.

No. 108 The Biggest Lessons Learned While We Were Away

2018-03-2700:37:07

No. 107 Is Podcasting a Good Way to Reach My Target Audience?
In the words of Mugatu from Zoolander, podcasts are "so hot right now." And it's true. But … is a podcast the right way for you to reach your target audience? In this week's episode of The Showrunner, we give you three questions that will help you decide. This week's big news is that today... Listen to episode

No. 107 Is Podcasting a Good Way to Reach My Target Audience?

2017-09-2700:38:17

No. 106 Should You Take Over Your Boss's Podcast?
This week's episode of The Showrunner features another listener question. Plus, we announce the reopening of The Showrunner Podcasting Course! Here is this week's question, from Showrunner listener Samantha: 1. How can I help my boss (the subject matter expert of our company) be more comfortable podcasting? 2. Should I take over my boss's podcast... Listen to episode

No. 106 Should You Take Over Your Boss's Podcast?

2017-09-2000:18:32

No. 105 How to Conduct Not-to-Miss Podcast Interviews
When he started Hack the Entrepreneur, Jonny had never conducted a single interview before. But during the past two years, he's hosted more than 350 podcast interviews. He's also made a lot of mistakes, embarrassed himself a few times, and learned countless lessons. In this episode of The Showrunner, Jonny shares a number of insights,... Listen to episode

No. 105 How to Conduct Not-to-Miss Podcast Interviews

2017-09-1300:33:30

[Rebroadcast] No. 045 9 Lessons Learned Publishing a Book From a Podcast
Starting a podcast is a lot of fun, has the potential to build you an audience of raving fans, and may earn you the right to become a Showrunner. All of this is excellent, but it may just be the tip of the iceberg. In this episode, Jerod and Jonny discuss the lessons Jonny learned... Listen to episode

[Rebroadcast] No. 045 9 Lessons Learned Publishing a Book From a Podcast

2017-08-0900:45:43

[Rebroadcast] No. 051 How to Overcome Your Inferiority Complex as a Podcaster
Have you ever felt like you weren't qualified to host your podcast? Ever felt like you were way out of your depth with a certain topic or with a certain guest? Welcome to the club. Most of us have. In this episode of The Showrunner, Jonny and Jerod share their own experiences with facing a... Listen to episode

[Rebroadcast] No. 051 How to Overcome Your Inferiority Complex as a Podcaster

2017-08-0200:34:02

No. 104 How Do I Create a Call-In Show?
We answer another great listener question this week. The topic: Creating a call-in show. Jerod goes solo to describe why it's a great way to bring something new to your audience. He also shares from experience that there are plenty of ways to go about doing it. This week's question comes to us from Nance... Listen to episode

No. 104 How Do I Create a Call-In Show?

2017-07-2600:22:57

No. 103 What Should I Do with My Archive?
We're back! And excited to begin a series of shows in which we answer questions submitted by Showrunner listeners. This week's question comes to us from a showrunner who is 75 episodes into her show and wondering how best to make use of her growing archive. Here is the question, from Julie Duffy Dillon, showrunner... Listen to episode

No. 103 What Should I Do with My Archive?

2017-07-1900:31:20

No. 102 How to Immediately Become a More Productive (and Better) Podcaster
You want to become a better podcaster. We know this because you're listening to The Showrunner. We also know that you fear becoming a better podcaster. We know this because you must change to become better and to fear change is to be human. But what if I told you that you only need to... Listen to episode

No. 102 How to Immediately Become a More Productive (and Better) Podcaster

2017-05-2400:33:58

No. 101 Showrunner 101 (Back to Basics)
A few hours before recording this episode, we received an email from a loyal Showrunner listener. It turned out to be the perfect idea for an episode. Here is the email, from Jason Norris of Podcast Local, which is part of OnTheGo.FM. If you haven't planned episode 101 yet, consider this. Showrunner 101 sounds like... Listen to episode

No. 101 Showrunner 101 (Back to Basics)

2017-05-1700:44:13

No. 100 We Answer Your Questions (and Celebrate 100 Episodes)
Cue the sounds of fireworks and jubilant marching bands! This is episode 100 of The Showrunner, and it's extra special because it's all about you — our faithful listener. Jerod and Jonny started The Showrunner podcast on April 1, 2015, and during the past two years they've built a community, shared their podcasting journeys, and... Listen to episode

No. 100 We Answer Your Questions (and Celebrate 100 Episodes)

2017-05-1000:46:44

No. 099 3 Powerful Reasons to Produce More Evergreen Episodes
Is it possible to step away from your podcast and have downloads numbers go … up? That might sound crazy to you. Maybe even impossible. But it's not. And we have the listener email to provide it. What is this showrunner's secret? It's actually not any kind of secret at all. In this episode, we... Listen to episode

No. 099 3 Powerful Reasons to Produce More Evergreen Episodes

2017-05-0300:42:25

No. 098 Are You Overlooking This Proven Podcast Format?
If you were given a choice, would you create a podcast that took more or less time to create, all else being equal? Some podcast formats are harder to consistently produce than others. Choose wisely. Today's episode is a discussion about Q&A shows. We discuss the pros and cons, the barriers to entry (both real... Listen to episode

No. 098 Are You Overlooking This Proven Podcast Format?

2017-04-2600:27:19

No. 097 Are You Doing Enough with Your Best Ideas?
Your audience does not need your ideas. It's true. What your audience needs in fact, all that your audience needs are your best ideas. And you should invest more time distributing these premium ideas further and wider. You shouldn't simply hit "publish" and then run to the next idea. This way you can... Listen to episode

No. 097 Are You Doing Enough with Your Best Ideas?

2017-04-1900:38:28

No. 096 What Got You Here Won't Get You There
You took the plunge and started a podcast. You chose your format, picked a name for your show, artwork, theme music, everything. And unlike the many, many podcasters who don't continue, you've published your 50th episode. Congrats! Now, you have to change what you do. Today's episode is based on a book titled What Got... Listen to episode

No. 096 What Got You Here Won't Get You There

2017-04-1200:44:14

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[111] 9 Recurring Podcasting Activities You Need a Template For

[111] 9 Recurring Podcasting Activities You Need a Template For

Jerod Morris & Jon Nastor