[115] How to Improve Your Podcast Audio Production (with Toby Lyles)

[115] How to Improve Your Podcast Audio Production (with Toby Lyles)

Update: 2018-05-22

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Our series on reassessment continues, this time with a discussion about audio production. And we have a special guest here to lend his expertise: Toby Lyles from TwentyFourSound.

Among the questions we ask Toby:

• When you are talking to new podcasters who don’t have a ton of experience creating quality audio, what basic tools do you suggest they start out with?
• What is the biggest mistake you see podcasters make when it comes to getting quality sound?
• Once a person is comfortable with the basics, what are some next steps they can take to improve quality, improve efficiency, or both?

And many more, including a few that we definitely didn’t plan on. But hey — sometimes conversations just go in their own directions.

If you find this episode useful, you should also check out these two recent episodes in our series on reassessing your podcast, plus another we did on podcast production:

• [113] Why You Should Podcast
• [114] Is Your Podcast Positioning On Point
• [81] Professional Podcasting Tips for Pristine Production (and Hosting Hacks)

Connect with us:

• Connect with Toby at TwentyFourSound.com
• Follow Jerod on Twitter: @jerodmorris
• Follow Jonny on Twitter: @jonnastor
• Website: http://Showrunner.fm

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[143] Should You Take a Holiday Break? (We Are)

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[142] Articles That Caught Our Eye On ... Podcasting Advertising and Short Podcast

This week, we react to two articles that caught our eye — each of which deals with a topic we’ve discussed recently here on The Showrunner.First, we discuss this article from Nieman Lab (http://www.niemanlab.org/2018/11/consumers-love-smart-speakers-they-dont-love-news-briefings-on-smart-speakers-at-least-not-yet/): Consumers love smart speakers. They don’t love news on smart speakers. (At least not yet.)You may recall in episode we discussed a handful of reasons why short-form podcasts are a major growth opportunity. This article lends further credence to that idea … though we both urge caution before you think about just jumping right into producing one.Then, we discuss this article from Ahrefs (https://ahrefs.com/blog/podcast-advertising/): Podcast Advertising: $51,975 Spent. Here’s What We Learned.In episode 138 we discussed tips for striking a win-win-win deal with a new sponsor. This article provides a unique view of the sponsorship process from the perspective of the sponsor.

[142] Articles That Caught Our Eye On ... Podcasting Advertising and Short Podcast

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[141] 5 Simple Steps to Creating a Lead Magnet Your Audience Will Love

We talk a lot about the importance of building your email list and nourishing your subscribers — but what do you do when you are struggling to get anyone to join your email list in the first place?You need to examine (or reexamine) your lead magnet. And in this week’s episode of The Showrunner, we describe a simple 5-step process for creating a lead magnet that will lead to consistent conversions.Among the topics we discuss:• How to define the problem your lead magnet will solve (and why being able to complete this step is foundational for your ability reach your audience).• Why you need to provide ONE specific solution.• How to choose the best format for your lead magnet, with a handful of different types you should consider.• How to approach creating the content itself.• What steps you should take to make it look snazzy.And we use an example lead magnet Jonny created for Hack the Entrepreneur to walk through each of the steps. Click here to download it: https://www.dropbox.com/s/waztnafl5huz06u/10%20FILL%20IN%20THE%20BLANK%20HEADLINES.pdf?dl=Check out our sponsor Hover for your domain hosting needs. Go to Hover.com/Showrunner and get started today with 10% off your first purchase.If you find this episode useful, you should also check out these recent episodes: • [130] 23+ Ways to Earn Profit From Your Podcast• [132] 22 Tips to Help You Avoid Costly Mistakes With Your Email List• [137] How to Market a Podcast: 7 Ways to Get More Listeners

[141] 5 Simple Steps to Creating a Lead Magnet Your Audience Will Love

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[140] Podcast Listener Life Cycles (Why You Need to Let Go of Your Audience)

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[140] Podcast Listener Life Cycles (Why You Need to Let Go of Your Audience)

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[139] 8 Ideas to Help You Develop Rabid, Loyal Audience Members (Maybe Even Your Own #ChatMob)

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[139] 8 Ideas to Help You Develop Rabid, Loyal Audience Members (Maybe Even Your Own #ChatMob)

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[138] 7 Tips for Striking a Win-Win-Win Deal With a New Sponsor

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[138] 7 Tips for Striking a Win-Win-Win Deal With a New Sponsor

2018-10-2400:56:57

[137] How to Market a Podcast: 7 Ways to Get More Listeners

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[137] How to Market a Podcast: 7 Ways to Get More Listeners

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[136] 7 Reasons Why Short-Form Podcasts Are A Major Growth Opportunity

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[136] 7 Reasons Why Short-Form Podcasts Are A Major Growth Opportunity

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[135] The Six Stages of Creating Fearlessly

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[135] The Six Stages of Creating Fearlessly

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[134] Now What? 7 Important Steps to Take Right After You Launch

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[134] Now What? 7 Important Steps to Take Right After You Launch

2018-09-2600:50:13

[133] How to Improve Your Podcast Description To Bring In More New Listeners

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[133] How to Improve Your Podcast Description To Bring In More New Listeners

2018-09-1900:34:25

[132] 22 Tips to Help You Avoid Costly Mistakes With Your Email List

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[132] 22 Tips to Help You Avoid Costly Mistakes With Your Email List

2018-09-1200:50:08

[131] Common Podcast Listener Pet Peeves to Avoid At All Costs

This week we have have a little fun by ranting about our podcasting pet peeves. We also share some notable pet peeves that were posted by members of the Showrunner Podcasting Community. And while it’s fun to rant, there is a larger purpose in doing this. If we understand what triggers podcast listeners to have a negative reaction, we can make sure we avoid those elements in our shows. Here is the rundown: • (2:12) Showrunner Spotlight: 90 Seconds with Harry Duran from Podcast Junkies and FullCast • (7:40) How Hover (this week’s sponsor) makes it super simple to complete a domain forward … and other reasons to check them out. Do so at hover.com/showrunner • (10:22) Main Topic Introduction: How understanding common listener pet peeves can help you craft a better show And in this week’s main topic, we cover the following: • We deliver our personal podcasting pet peeves • We run through the common pet peeves cited in the Showrunner community — which centered around two particular areas: audio quality and respecting the time of your audience • Steps you can take to analyze your show with an ear toward improving audio quality and getting to the point quicker • The biggest mistakes interviewers make that annoy listeners • The two different types of inside jokes that can be included in your show — and why one is to be avoided, but the other can actually help you build a stronger connection And much more. We discuss a bunch of pet peeves — but more importantly, we provide you with some actionable advice for how to avoid them in your own shows. Check out our sponsor Hover for your domain hosting needs. Go to Hover.com/Showrunner and get started today with 10% off your first purchase. If you find this episode useful, you should also check out these recent episodes: • [123] 3 Pieces of ‘Low-Hanging Fruit’ That Will Help You Attract More Listeners • [115] How to Improve Your Podcast Audio Production (with Toby Lyles) • [112] 3 Tips for Crafting Thoughtful Interview Questions Connect with us: • Website: Showrunner.fm • Join the community: http://community.showrunner.fm/

[131] Common Podcast Listener Pet Peeves to Avoid At All Costs

2018-09-0500:51:43

[130] 23+ Ways to Earn Profit From Your Podcast

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[130] 23+ Ways to Earn Profit From Your Podcast

2018-08-2901:00:03

[129] Are You Forgetting These Essential Elements of Your Podcast Category Page?

This week we discuss a topic that is easy to overlook: your podcast category (aka archive) page on your website. But we aren’t overlooking it. Not only is it the topic of this week’s Accountability Challenge in the Showrunner Podcasting Community, but we also recently updated our podcast archive page too. What purpose does this page serve? What essential elements should it include? We’ll walk you through the basics that every one of these pages should have. Among the topics we discuss: • Why the data suggests you shouldn’t overlook the importance of your podcast category page • The three questions people come to your podcast category page with — which your on-page content needs to answer • A handful of elements that are must-haves for any podcast category page • A few additional ideas for helpful, but non-mandatory, elements We also shine the Showrunner Spotlight on a sextet of members of the Showrunner Podcasting Community. These folks have been the most active members over the first few weeks of the community, and we wouldn’t have achieved the early growth and enthusiasm that we have without them. Check out our sponsor Hover for your domain hosting needs. Go to Hover.com/Showrunner and get started today with 10% off your first purchase. If you find this episode useful, you should also check out these recent episodes: • [128] How to Build an Audience That Transcends Your Content: The 3 C’s Approach • [123] 3 Pieces of ‘Low-Hanging Fruit’ That Will Help You Attract More Listeners • [117] What Are You Avoiding That You Know You Should Be Doing? Connect with us: • Website: Showrunner.fm • Join the community: http://community.showrunner.fm/

[129] Are You Forgetting These Essential Elements of Your Podcast Category Page?

2018-08-2200:40:35

[128] How to Build an Audience That Transcends Your Content: The 3 C’s Approach

This week we talk about how you can move beyond just connecting with your listeners through your content. We lay out the step-by-step process you have to go through to actually to build a community that transcends your content, and the benefits that you, as the showrunner, reap when you do. Among the topics we discuss: • Why you can’t skip steps in this process. • The foundational power of the one-to-one connection between host and listener, and how to both provide and seek opportunities to connect. • The difference between congregation and community, and some ideas for providing opportunities for congregation. • What “community” really means when it comes to a podcast audience, and how you can facilitate its growth and development. • The benefits you receive as a showrunner for investing in the long-term process of developing connection, congregation, and community. We also shine the Showrunner Spotlight on Chris Stanley, the founder of IA Path (http://iapath.com/) and the host of the Independent Adjuster podcast. Have you checked out our new podcasting community? We are building the most supportive and helpful podcasting community on the web, and we’d love to have you join us. http://community.showrunner.fm f you find this episode useful, you should also check out these recent episodes: • [126] Behind the Scenes of Our Recent Community Launch • [113] Why You Should Podcast • [84] The Value of Meeting Your Audience in Person Connect with us: • Website: Showrunner.fm • Join the community: http://community.showrunner.fm/

[128] How to Build an Audience That Transcends Your Content: The 3 C’s Approach

2018-08-1500:45:31

[127] A 7-Step Plan for Changing the World With Your Best Ideas

This week we are going to walk you through a simple process that will help you … change the world. Seriously. Because the only way to change the world is through ideas, but it will never happen with subpar, under-developed ideas, or without knowing how to give your ideas a real opportunity to spread. While we certainly don’t know all the secrets to how ideas spread, but we do understand how to help you give your best ideas a chance. And we’re going to talk about it this week. Among the topics we discuss: • How to capture your ideas, and then filter out the ones worth pursuing further • The benefits of exposing your ideas and then observing the feedback • The importance of expanding where you publish • The consequential difference between repurposing and republishing • Why you need to systematize your process for repurposing and explore new channels for publishing We also shine the Showrunner Spotlight on Kathrin Bussman, who is a member of The Showrunner Podcasting Course and the host of The Worldly Marketer Podcast, which supports her business Verbaccino. Check out our sponsor Hover for your domain hosting needs. Go to Hover.com/Showrunner and get started today with 10% off your first purchase. If you find this episode useful, you should also check out these recent episodes: • [126] Behind the Scenes of Our Recent Community Launch • [103] What Should I Do with My Archive? • [097] Are You Doing Enough with Your Best Ideas? And here is the name of the Copyblogger article referenced in the episode: Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide. (https://www.copyblogger.com/repurpose-distribute/) Connect with us: • Website: Showrunner.fm • Join the community: http://showrunner.fm/community

[127] A 7-Step Plan for Changing the World With Your Best Ideas

2018-08-0800:44:31

[126] Behind the Scenes of Our Recent Community Launch

This week we are going to talk about something very exciting that has been going on over the past six days: the relaunch of the Showrunner Podcasting Community. We’re less than a week in, and the community already has more than 150 members. • Where are we hosting it? • Why did we make that choice? • What are our goals with the community? • And how have things taken off so rapidly? We’ll discuss in this episode — in hopes that you can apply some of what we have learned to your own community-building endeavors. Oh, and we’ll let you know how you can join for free during this short beta launch window. (It’s easy, just go here: http://showrunner.fm/community) We also highlight this week’s Showrunner Spotlight on Sally Fox, the host of Vital Presence. So settle in, turn the volume up, and come along on this week’s path toward becoming a better showrunner. Connect with us: • Website: Showrunner.fm • Join the community: http://showrunner.fm/community

[126] Behind the Scenes of Our Recent Community Launch

2018-08-0200:49:08

[125] A 4-Part Framework for Getting Your Positioning Right

This week we are going to talk about a new framework that will help you think about how you are positioning your podcast. And if it feels like we’ve been hitting this topic of positioning a lot in recent weeks … good! It should. The deeper and deeper we delve into one-on-one conversations and consulting with you and your fellow showrunners, the more we are realizing that positioning is one of the areas proving most challenging to identify and define, but also the most rewarding when pinpointed correctly. So we are going to try to get you one step closer this week. Here is the overview of the framework, which go in-depth discussion in this episode: • WHO are you talking to? • WHAT do they aspire to learn/do/become? • WHY do they want this? • HOW do they get there? Seeing it in bullets like that may make it all seem pretty obvious. But the magic is in the intersection between the bullet points, and that’s what we try to tease out in this episode. We also learn about Jonny’s daily push-up regimen, something interesting he learned this week, and we shine the Showrunner Spotlight on Andy Wang. Andy is the host of Inspired Money, and he also gave a great talk at Podcast Movement this week. Watch it here: https://www.youtube.com/watch?v=i3z9PhB1eQw Check out our sponsor Hover for your domain hosting needs. Go to Hover.com/Showrunner and get started today with 10% off your first purchase. If you find this episode useful, you should also check out these past episodes: • [005] What Does It Mean to Be a Showrunner? • [107] Is Podcasting a Good Way to Reach My Target Audience? • [114] Is Your Podcast Positioning on Point? Connect with us: • Connect with Jerod on Twitter: @JerodMorris • Connect with Jonny on Twitter: @JonNastor • Website: Showrunner.fm

[125] A 4-Part Framework for Getting Your Positioning Right

2018-07-2500:42:38

[124] How to Name Your Podcast for Maximum Listener Attraction

This week we are going to talk about naming your show. Specifically, we are going to go over three key concepts that you should consider when coming up with the name for your new show — or, if you have a show that isn’t getting the traction that you want, then for renaming an existing show. And even if you are settled on your name, so you’re thinking maybe you should just skip this episode, you shouldn’t. The concepts we’re going to discuss today are applicable to many elements of your show besides just your name. Among the topics we discuss: • Why you definitely should not emulate the name of the #1-ranked show in Apple Podcasts • Why context is everything • The importance of understanding your usefulness proposition and working it into your show’s name • The importance of also understanding your primary differentiator, and working that into your name too • Why you shouldn’t get too cute trying to be different and memorable, at the expense of actually showing up for terms people search for And much more. We also shine our Showrunner Spotlight on Robbie Samuels (http://www.robbiesamuels.com/), find out why Jerod was extra excited about this broadcast, and learn what Jonny’s last meal on earth would be. Have you checked out our new course on podcasting positioning? It’s currently priced under $100, so it’s a low-cost investment that can make a major difference on whether your show launches and fizzles … or launches, connects with an audience, and delivers big-time results. If you find this episode useful, you should also check out these three recent episodes: • [123] 3 Pieces of ‘Low-Hanging Fruit’ That Will Help You Attract More Listeners • [118] What Are Your Unfair Advantages? • [114] Is Your Podcast Positioning on Point? Connect with us: • Connect with Jerod on Twitter: @JerodMorris • Connect with Jonny on Twitter: @JonNastor • Website: Showrunner.fm

[124] How to Name Your Podcast for Maximum Listener Attraction

2018-07-1800:41:39

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[115] How to Improve Your Podcast Audio Production (with Toby Lyles)

[115] How to Improve Your Podcast Audio Production (with Toby Lyles)

Jerod Morris & Jon Nastor