What Are You Avoiding That You Know You Should Be Doing?
So we discuss some of the lessons Jonny learned from this experience, and that we hope you learn too:
• Why doing something (even if it's imperfect) is better than doing nothing.
• The upside of repelling the people who aren't really your ideal, long-term audience members.
• Remembering that you're not the only one who gets stuck (and why sometimes admitting it to your audience can be the best way to improve your connection).
Jonny actually reads the email he ended up sending, verbatim, and provides the open rate, unsubscribe rate, and reply rate that it generated. And, naturally, Jerod proceeds to give him a pep talk about why the numbers are encouraging. :-)
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