As a Planner in Advertising, you need to don many hats. Dig for the truth like a Detective. Build a logical argument like a Lawyer. And move hearts with your insight articulation like a Songwriter.
But you'll find 5 imposters on your way that pretend to be Insights.
In this episode, I show you how to turn these Imposter-insights into Actionable-insights with your multi-archetype personality of Detective-Lawyer-Songwriter. For more regular updates, you can find me on Instagram @advertisingnotafunnybusiness and on Linkedin as Snigdha Bose.