DiscoverAdvertising Not a Funny Business[Culture] What's Trending Today And Why?
[Culture] What's Trending Today And Why?

[Culture] What's Trending Today And Why?

Update: 2020-11-21
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In this episode I discuss a few videos / 'memes' that went viral recently. Trying to understand what made them go viral - the social, cultural undercurrents that helped the content sail.
You can listen to me talk about 
the wave of "rasode mein kaun tha",
the Saree Flow video by Eshna Kutty, 
the Binod meme,
and the Creds campaign.
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[Culture] What's Trending Today And Why?

[Culture] What's Trending Today And Why?

Snigdha Bose