![[GREATEST HITS] 61. How this Cold Caller booked 200+ meetings in 6 months (2024 Cold calling Playbook) - Sam Byassee, Ex-Cold Caller at Apex Revenue](https://s3.castbox.fm/44/cf/e4/421743adad8b677c7a0ed8d42a458908a3_scaled_v1_400.jpg "[GREATEST HITS] 61. How this Cold Caller booked 200+ meetings in 6 months (2024 Cold calling Playbook) - Sam Byassee, Ex-Cold Caller at Apex Revenue")
[GREATEST HITS] 61. How this Cold Caller booked 200+ meetings in 6 months (2024 Cold calling Playbook) - Sam Byassee, Ex-Cold Caller at Apex Revenue
Description
📫 Subscribe to the Outbound Kitchen newsletter
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Ask: Submit your questions here (anonymous)
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3 things you'll learn from the playbook of a top cold caller in 2024
- How to meet your prospects in the buyer's pyramid
- Sam's favorite cold-calling opener
- How to engage prospects and encourage them to ask questions.
Join me in this episode: Sam shares his cold calling playbook and discusses his approach to cold calling as a top performer.
Sam Byassee was a cold caller at Apex Revenue and is now an Account Executive at TitanX (formerly Phone Ready Leads®).
In the past 6 months at Apex Revenue, Sam:
- 100% 1:1 convos over the phone
- Booked 200 Meetings
- 870 Activated Leads: The prospect requested more info and a follow-up
- 3,200 completed Conversations: confirm the right person, get through a pitch, and place the prospect into the proper bucket
Connect with Sam on LinkedIn:
https://www.linkedin.com/in/sam-byassee-72b009152/
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📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: https://sdrgame.substack.com/
Connect with me on LinkedIn: https://www.linkedin.com/in/elriclegloire/
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Chapters
(00:00 ) Cold Caller
(01:24 ) Learning from Apex Revenue
(03:43 ) Detaching from the Outcome
(06:07 ) Segmenting the List
(08:05 ) Account Segmentation
(09:58 ) The Role of Apex Revenue
(13:46 ) The Cold Calling Opener
(15:39 ) Dissecting a Cold Call
(21:20 ) Engaging Familiar Prospects
(21:49 ) Building Genuine Interest
(22:16 ) Adapting to Engage the Prospect
(23:14 ) Skipping Parts of the Script
(24:09 ) Handling Objections
(24:39 ) Tracking Call Dispositions
(25:06 ) Updating Call Results
(25:36 ) Follow-up Strategies
(26:04 ) Common Objections
(26:28 ) Understanding the Prospect's Needs
(27:27 ) Keeping the Prospect Talking
(27:55 ) Boosting the Prospect's Confidence
(28:52 ) Listening to Calls for Improvement
(29:21 ) Flipping 'Not Interested' to 'Not Now'
(30:19 ) Tracking Conversations and Activated Leads
(31:17 ) The Four I's: Info, Intrigue, Intent, Interest
(32:14 ) Improving the 'Not Interested' Metric
(32:43 ) Asking Better Questions
(33:10 ) Working on Openers and Delivery
(34:06 ) Listening to Calls for Breakdowns
(35:34 ) Understanding the Prospect's Needs
(37:29 ) Avoiding Pitch Slapping and Feature Dumping
(39:21 ) Trusting the Prospect's Timing
(40:19 ) Focusing on Problems, Not Features
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