[Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security
Update: 2024-05-02
Description
In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology.
In her role at Ledger, Ariel leads global marketing and communications, focusing on educating and culturally integrating people into the world of digital asset security. She is also the Founder of Culture's Last Stand, a strategic partner to businesses and individuals, putting the consumer at the center of their practice.
Before that, Ariel was the Co-Founder and Chief Content and Community Officer at arfa and worked at VICE Media, where she was an Executive Producer of the Emmy nominated VICELAND show WOMAN with Gloria Steinem.
In her role at Ledger, Ariel leads global marketing and communications, focusing on educating and culturally integrating people into the world of digital asset security. She is also the Founder of Culture's Last Stand, a strategic partner to businesses and individuals, putting the consumer at the center of their practice.
Before that, Ariel was the Co-Founder and Chief Content and Community Officer at arfa and worked at VICE Media, where she was an Executive Producer of the Emmy nominated VICELAND show WOMAN with Gloria Steinem.
Comments
In Channel

![[Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security [Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security](https://image.simplecastcdn.com/images/b5bea31e-85a2-44d2-8c2f-26aa5783f83f/728e2b55-1ef6-4b7e-8dfc-401c4ce007e4/3000x3000/main-image-3.jpg?aid=rss_feed)







![[Greatest Hits] Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization [Greatest Hits] Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization](https://image.simplecastcdn.com/images/b5bea31e-85a2-44d2-8c2f-26aa5783f83f/141e99f8-811c-466b-a386-7207a49eb9f5/3000x3000/podcast-higt-cover-1.jpg?aid=rss_feed)
![[Greatest Hits] CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture [Greatest Hits] CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture](https://image.simplecastcdn.com/images/b5bea31e-85a2-44d2-8c2f-26aa5783f83f/335bca96-eef5-45d4-8e85-a4bef4b0afd2/3000x3000/main-image-1.jpg?aid=rss_feed)
![[Greatest Hits] Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding Internationally [Greatest Hits] Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding Internationally](https://image.simplecastcdn.com/images/b5bea31e-85a2-44d2-8c2f-26aa5783f83f/85ddc5b4-a95d-4bf7-b99e-a9ee91575ff2/3000x3000/main-image.jpg?aid=rss_feed)
![[Greatest Hits] Founder and CEO of Tubi: Farhad Massoudi - Disrupting the Streaming Industry [Greatest Hits] Founder and CEO of Tubi: Farhad Massoudi - Disrupting the Streaming Industry](https://image.simplecastcdn.com/images/b5bea31e-85a2-44d2-8c2f-26aa5783f83f/00c3c67f-aed8-4462-915e-2f5b1af628d0/3000x3000/main-image-1.jpg?aid=rss_feed)
![[Greatest Hits] Chief Growth Officer of Babylist: Lee Anne Grant - Navigating the Growth Curve [Greatest Hits] Chief Growth Officer of Babylist: Lee Anne Grant - Navigating the Growth Curve](https://image.simplecastcdn.com/images/b5bea31e-85a2-44d2-8c2f-26aa5783f83f/f2647416-af31-478f-852b-b3f0fcc33f50/3000x3000/main-image-5.jpg?aid=rss_feed)
![[Greatest Hits] Founder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AI [Greatest Hits] Founder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AI](https://image.simplecastcdn.com/images/b5bea31e-85a2-44d2-8c2f-26aa5783f83f/2f0c8758-cc15-4c6f-a123-940580f0a5ba/3000x3000/main-image-2.jpg?aid=rss_feed)
![[Greatest Hits] Chief Product Officer at Wish: Mauricio Monico - Innovation and Differentiation in Tech Product Management [Greatest Hits] Chief Product Officer at Wish: Mauricio Monico - Innovation and Differentiation in Tech Product Management](https://image.simplecastcdn.com/images/b5bea31e-85a2-44d2-8c2f-26aa5783f83f/7fb87cd5-cd35-4692-82e6-991ef5c61521/3000x3000/main-image-10.jpg?aid=rss_feed)
![[Greatest Hits] Experience Transformation Leader at Citizens Bank: Deepak Nair - Leading a Winning Digital Transformation Strategy in the Banking Sector [Greatest Hits] Experience Transformation Leader at Citizens Bank: Deepak Nair - Leading a Winning Digital Transformation Strategy in the Banking Sector](https://image.simplecastcdn.com/images/b5bea31e-85a2-44d2-8c2f-26aa5783f83f/bbbfd1b8-4345-48e3-aa05-353b1e1f07d0/3000x3000/podcast-higt-cover.jpg?aid=rss_feed)
![[Greatest Hits] CEO and Co-founder of Shares: Benjamin Chemla - Revolutionizing Social Investing [Greatest Hits] CEO and Co-founder of Shares: Benjamin Chemla - Revolutionizing Social Investing](https://image.simplecastcdn.com/images/b5bea31e-85a2-44d2-8c2f-26aa5783f83f/1a512a27-e81d-4a70-918c-020af231eac3/3000x3000/main-image-9.jpg?aid=rss_feed)
![[Greatest Hits] Head of Product at Cambly: Omar Seyal - Leveraging Retention and Expanding Distribution Channels for Exponential Product Growth [Greatest Hits] Head of Product at Cambly: Omar Seyal - Leveraging Retention and Expanding Distribution Channels for Exponential Product Growth](https://image.simplecastcdn.com/images/b5bea31e-85a2-44d2-8c2f-26aa5783f83f/78e9827d-bed6-4a57-9d39-91984a800acf/3000x3000/main-image-1.jpg?aid=rss_feed)
![[Greatest Hits] Co-CEO and Co-Founder of FabFitFun: Daniel Broukhim - Innovative Marketing and Content Creation for Enhanced Consumer Services [Greatest Hits] Co-CEO and Co-Founder of FabFitFun: Daniel Broukhim - Innovative Marketing and Content Creation for Enhanced Consumer Services](https://image.simplecastcdn.com/images/b5bea31e-85a2-44d2-8c2f-26aa5783f83f/b73fa55d-3a37-44f4-825e-4c4a76cceafc/3000x3000/podcast-higt-cover-1.jpg?aid=rss_feed)
![[Greatest Hits] CEO of ZEDGE: Jonathan Reich - Personalizing Your Phone Through Featured Digital Content [Greatest Hits] CEO of ZEDGE: Jonathan Reich - Personalizing Your Phone Through Featured Digital Content](https://image.simplecastcdn.com/images/b5bea31e-85a2-44d2-8c2f-26aa5783f83f/8db8b1ee-e7be-43e7-a8ce-ac986f2fb284/3000x3000/podcast-higt-cover.jpg?aid=rss_feed)


