Welcome to Indulgence Gospel After Dark!

We are Virginia Sole-Smith and Corinne Fay, and it's time for your October Extra Butter episode.

Today we're talking about plus size fashion influencer and body acceptance advocate Katie Sturino — who teamed up with WeightWatchers last year. What happened there? And where is the line between body liberation activism and capitalism? (Yes, we struggle with that too!)

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Episode 217 Transcript

Corinne

Welcome to Indulgence Gospel After Dark! If you're listening to this, you are part of Extra Butter, which means you're our favorite Burnt Toasties.

Virginia

Your support makes all our work possible and keeps Burnt Toast an ad- and sponsor free space. Which is relevant to today's conversation!

Corinne

Today, we're going to talk about influencer and advocate Katie Sturino, who became famous on Instagram for her #SuperSizeTheLook content and for creating the Megababe product line. But more recently, she teamed up with Oprah and Weight Watchers, and has gone public about her use of GLP-1s.

Virginia

So before we get into it, let me do my standard caveat that I give anytime we do one of these episodes where we talk about a particular person's work in deal. Body autonomy is a given at Burnt Toast. Katie has the right to take her GLP-1s. That is her business. We're not interrogating that personal decision. We are also not "women tearing down other women," which is the other go-to critique of this work.

We're considering Katie's entire body of work here, and we're asking: Is this true body liberation activism? Or is this an example of capitalism co-opting activism? I think that's a valuable question for anyone in the influencing space to be grappling with. I think Corinne and I both walk that line as well in our work. So we are going to critique Katie and some of the professional choices she's made but this is a lens we all benefit from looking through.

Corinne

With that, I feel that I need to disclose that I have received gifted products from Megababe.

Virginia

For example! It’s a gray area, guys. I have not, but I would have been happy to receive that gift.

Corinne

I recommended stuff from Megababe before I ever received free stuff! But I have received free stuff. And I do like some of their products. 

Virginia

This episode is also not going to be a critique of specific products. Preventing thigh chafing is a noble endeavor.

So how did you first encounter Katie Sturino? Do you remember when you first became aware of her work?

Corinne

It's honestly hard for me to remember because I feel like she's been around for so long!

Virginia

Like 10 years.

Corinne

If not more!

Virginia

It was the mid-2010s when she really came onto the scene.

Corinne

I definitely encountered her Instagram. I think it was her style content. I remember seeing her going into a store and trying on stuff that didn't fit, or trying their biggest size and it wouldn't work for her. And then I also remember the #SuperSizeTheLook.

Virginia

For folks who don't know: #SuperSizeTheLook is a series where Katie picks a photo of a celebrity wearing a really cute outfit, and then styles herself wearing the same outfit. Usually not in identical pieces, because the sizes are not going to work. But she mimics the outfit, and she mimics the pose really well. If it's a celebrity getting out of a town car with a purse on her arm, Katie will also be getting out of a town car. Or walking a tiny dog. She mimics the whole vibe of the photo. And the goal is to show you that bigger bodies look cute in clothes. Which is a message we're here for!

Corinne

What about you? How did you first encounter her?

Virginia

What's interesting about Katie and me is that we are the same age, we are both 44. And we both come out of the New York media world. I learned this all researching the episode; I don't know her personally. I never worked with her. But we have sort of similar trajectories into body liberation work.

And when she first launched, her blog was originally called The 12ish Style. I was also a size 12-ish. Those were my Midsize Queen years, before moving into full plus sizes. So we've had similar trajectories of being in this space first a mid-sized person, and then a small fat person. I've always been interested in her fashion and the way she styles stuff, because it was often quite directly relevant to my own body, though not necessarily relevant to everybody. She is also, like, a foot taller than me, I think? She seems quite tall in photos and she wears very tall heels, too, which is impressive to me, if not actually something I can pull off. 

But I've always appreciated the vibe and the energy of Katie's content.  She's very open book. A lot of her posts are shot in her underwear, wearing no makeup, in a swimsuit. She's always showing us, "Here's what my real body looks like." There are critiques to be made of this genre of content making, but I think it's also powerful to see non-airbrushed, not super thin bodies. I think there's a lot of value in that. 

So I knew Megababe, I knew #SuperSizeTheLook, but I didn't know a ton of her backstory. So I did a little research, and most of what I'm going to share with you comes from a New York Times piece that ran in June with the headline, What Katie Sturino Wants You to Know About Her Body (and Yours, Too). This is by Madison Malone Kircher and it ran June 22, 2025.

We're going to get into it later in the episode, but Katie is not thrilled with this piece. And I just want to say I have empathy for being in the New York Times and not being thrilled with the way they cover your work. Can relate! So I am going to quote from the piece, because I think it makes some interesting points, and there's some useful context in there. But I'm not saying this piece does the best job analyzing her work. 

The New York Times describes Katie as "a dog-obsessed public relations pro turned body positivity influencer slash entrepreneur, who built a social media audience by posting candidly about her life."

Katie began her career in fashion PR. I think her first job was at Gucci or Dolce Gabbana. She then started her own PR firm in the 2010s. And then found found Internet fame as a dogager, which is a dog manager, running an Instagram account for her Cavalier King Charles Spaniel named Toast. So this is how she started. Did you know she was a dog influencer before she was a fashion influencer?

Corinne

I think I do vaguely remember that.

Virginia

Toast has since passed away. RIP Toast. Great name for a dog, obviously. But I did not know that she started as a dog influencer. That was news to me, and, frankly, rather delightful. But: Coming from a PR background, finding Internet fame through dog influencing...this is a very specific lens to which she's coming to this work. 

Katie is now a multi-hyphenate. She had a podcast called Boob Sweat. She wrote a non-fiction book Body Talk, which is an illustrated workbook about self love. She has a Substack newsletter. She has the Megababe the product line. And she published her first novel this spring. So Katie is very busy! She is doing a lot.

Have you followed her for recs, or you've used Megababe? You like Megababe. 

Corinne

I've used Megababe. I like Megababe. Her particular style has never quite been for me. It's