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[RIA02] How to stay authentic in the age of AI with 8thirtytwo's Fractional CMO, Julie Channing and Ometria's CEO, Ivan Mazour
Description
In our episode 2 of Retail Intelligence in Action Series in partnership with Ometria, our host Ron Thurston speaks with Ivan Mazour (CEO,Ometria) and Julie Channing (Fractional CMO; ex-Allbirds, Levi’s, Nest) about leading with trust and authenticity in an AI-driven era. They unpack why clean, connected data is the bedrock of customer trust, how to use AI as an accelerant (not a replacement) to free teams for storytelling, where personalization truly adds value, and why transparency around AI usage will separate winners from the pack. Practical moves for retail marketing: start small, focus on retention, and partner for speed.
👉🏼Trusted by leading retailers like Foot Locker, Sephora, and Steve Madden, Ometria helps retailers create experiences their customers love. Find out more at ometria.com
🎧 Loved this episode? Discover more from the world of Retail Intelligence in Action here: http://ometria.com/retail-intelligence-in-action-podcast
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