![[Trailer] Kaisa Levine: The Mom Who Built FridaBaby Into a Household Name](https://s3.castbox.fm/c5/7f/6f/11a9268313e8eef757dada7eeef9a711d3_scaled_v1_400.jpg "[Trailer] Kaisa Levine: The Mom Who Built FridaBaby Into a Household Name")
[Trailer] Kaisa Levine: The Mom Who Built FridaBaby Into a Household Name
Update: 2025-07-01
Description
In this episode, I sit down with Kaisa Levine, founder of NoseFrida and the woman behind one of the most recognizable baby products on the market.
We talk about how she went from working on ambulances in New York City to launching a startup out of her garage, without any background in manufacturing, retail, or e-commerce. Kaisa opens up about how discovering NoseFrida on a trip home to Sweden sparked an idea that would lead to an international business, why she was so confident the “snot sucker” would work in the U.S., and how she scrapped her way into doctor’s offices, pharmacies, and eventually major retailers like Target, Amazon, and Whole Foods.
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