DiscoverThe Guardian's Audio Long Reads‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’
‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’

‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’

Update: 2019-04-191
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Calamities such as Fyre festival have tarnished the booming business of YouTube and Instagram stars. Now the industry’s top tastemakers have a new plan: keeping it real Read the text version here. Help support our independent journalism at theguardian.com/longreadpod
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‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’

‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’

The Guardian