‘Stupid Simple’ to Millions — Will Cannon on SaaS & Growth | The Koerner Office
Update: 2025-12-20
Description
Hook: A “stupid simple” product plus ruthless validation can turn a tiny idea into millions. This condensed 4-minute summary (from the original 49-minute episode) of The Koerner Office captures Will Cannon’s repeatable playbook for building profitable SaaS and lead-gen businesses. Host Chris Koerner and guest Will Cannon unpack how he used BizBuySell research, cold email, and SEO to validate ideas, pre-sell products, and scale Signaturely to millions of users. Learn why aiming for $10K/month is a realistic first milestone, how freemium + ancillary services (payments, payroll, insurance) drive LTV, and why customer acquisition beats clever features. Topics: SaaS, startups, entrepreneurship, SEO, cold email, product-market fit, growth. Listen now to get the key ideas in minutes.
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