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‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight
‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight
Update: 2014-12-02
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Description
Tetra Pak is a B2B company but it invests above the curve in shopper and consumer insights, and Michela Vallalta, the company’s director of consumer intelligence, tells BeverageDaily.com why.
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