“People remember stories”: Lessons from 35+ years of building brands
Update: 2025-06-05
Description
What does it take to build a career at the intersection of law, consulting, and marketing—before any of those industries embraced branding? Linda Orton knows firsthand.
From being on the ground floor of legal marketing to launching a full rebrand at private equity speed, Linda shares how to create strategic clarity, build internal buy-in, and lead through change.
Linda breaks down why B2B marketing is still misunderstood, how storytelling powers brand adoption, and what it takes to align teams under one message—fast.
Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742
Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3
Connect with Linda on LinkedIn: https://www.linkedin.com/in/lindasedlofforton/
If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com
A big thank you from Linda to recent partners:
https://www.linkedin.com/company/theplayniceagency/
https://www.linkedin.com/company/rebelpinecreative/
https://www.linkedin.com/company/vested-llc/
https://www.linkedin.com/company/passle/
https://www.linkedin.com/company/upslide/
From being on the ground floor of legal marketing to launching a full rebrand at private equity speed, Linda shares how to create strategic clarity, build internal buy-in, and lead through change.
Linda breaks down why B2B marketing is still misunderstood, how storytelling powers brand adoption, and what it takes to align teams under one message—fast.
Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742
Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3
Connect with Linda on LinkedIn: https://www.linkedin.com/in/lindasedlofforton/
If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com
A big thank you from Linda to recent partners:
https://www.linkedin.com/company/theplayniceagency/
https://www.linkedin.com/company/rebelpinecreative/
https://www.linkedin.com/company/vested-llc/
https://www.linkedin.com/company/passle/
https://www.linkedin.com/company/upslide/
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