Summary

EA Estonia runs Anneta Targalt, the Estonian effective giving donation platform that has moved $317,758 to top-rated effective charities since December 2021. Operating entirely on volunteer capacity, we've already attracted two of Estonia's top 10 wealthiest individuals as donors, but lack the resources to scale.
We're seeking $24,020 to hire a 0.5 FTE Platform Coordinator for one year to unlock growth through major donor cultivation, paid advertising, and volunteer team coordination. Our goal: reach $46,000 in small donations annually and secure at least 3 new major donors giving at least $1,150/year each.

Make a donation to Anneta Targalt platform here. (https://annetatargalt.ee/donate)

Current situation

EA Estonia has operated Anneta Targalt since December 2021, directing donations to GiveWell top charities, Animal Charity Evaluators recommendations, and the Founders Pledge Climate Change Fund. The platform is entirely volunteer-run, which significantly constrains our growth potential.

Platform performance to date

• Total raised: $317,758 (€274,155)
  • Including $200,000 from two major donors
  • Two donors from Estonia's top 10 wealthiest individuals list
• Regular donor base: 30 recurring donors contributing ~$23,000 (€20,000) annually
• Platform sustainability: Donors can opt to give 5% to platform operations; we've raised €1,000 ($1,158) covering administrative costs (website hosting, marketing tools)

[...]

---

Outline:

(00:14 ) Summary

(01:09 ) Current situation

(01:32 ) Platform performance to date

(02:18 ) Current team structure (all voluntary-based)

(02:45 ) Proposed solution: platform coordinator (0.5 FTE)

(02:57 ) Role responsibilities

(03:34 ) Why 0.5 FTE?

(03:57 ) Goals for year one

(04:53 ) Why we believe this will work

(04:58 ) Proven track record

(05:25 ) Estonias unique advantages

(06:24 ) Room for growth

(06:43 ) Uncertainties and learning approach

(07:27 ) Long-term sustainability plan

(08:04 ) Budget breakdown

(08:32 ) Why fund this?

(09:15 ) If we do not reach our target funding

---

First published:

November 20th, 2025

Source:

https://forum.effectivealtruism.org/posts/HuFYWd55cktmphDTc/untapping-the-philanthropic-potential-in-estonia-help-us-1

---

Narrated by TYPE III AUDIO.