”Get Good Feels” in the Cannabis Category with Jason Reposa, CEO, Good Feels
Description
I welcome in Jason Reposa, CEO of Good Feels, a cannabis beverage brand. Jason is my first founder in this category, so he gets peppered with a round of questions from me, a novice. There were so many questions that I wanted to ask, but didn't have time, so stay tuned for a live stream on Linkedin in the coming weeks.
Cannabis regulation, so why work in this category?
High risk ~ high reward
The big moat around your product
RTD Seltzer 4 flavors +1 seasonal – treat it like a brewery.
Beverage enhancer – innovation winner
You need a low-dose product, so you feel relaxed – titration to get up to the level
Solved the control issue with the dropped
You can infuse anything that is water-based
Customer base – wellness-focused consumers: sleep, pain management, or anxiety aliments
Wholesale, DTC, B2B2C model
Its all about engagement, you have to show up and be at events – started an events newsletter
Brokerage/distribution model – self-distribution – now a new business opportunity
Sample strategy - pop-ups with un-infused beverage
Investor environment
Seat-to-sale tracking – Metrc tracks everything – seed to sale
No data insights
Programmatic VS the high cost of labor for in-store sampling
Season 3, Episode 28
Good Feels:
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Music from Uppbeat and ZapSplat
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE
United States
