GROWIN INNOVATION with Benjamin (aka Benni) Lickfett, Global Head, Digital Innovation @Diageo.

Benni was not new to the start-up ecosystem and international markets before joining Diageo. His entrepreneurship and management consulting experience plus MBA qualification made him the perfect fit to lead digital innovation, globally, at one of the world’s biggest and coolest drinks companies, Diageo.

Home & Family

- Benni lives in London, United Kingdom

- Husband to Emily

- Father to sons, Tristan and August and daughter, Louisa

Professional

- 2020-Present: Global Head of Digital Innovation @ Diageo

- 2020-Present: Board Member & Advisor @ Good In Bread

- 2010-Present: Board Member & Co-Founder @ Allergy Cosmos

- 2017-2020: Head of Technology & Innovation Europe @ Diageo

- 2016-2017: Marketing Technology Lead @ Diageo

- 2013-2016: CMO & Co-Founder @ Kriticalmass

- 2012-2014: Brand & Innovation Strategy Consultant @ Dragon Rouge

- 2007-2010: Senior Associate @ Prophet

- 2004-2007: Head of Marketing & Founding Member @ Compricer

Education

- IE Business School: MBA, Strategy & Marketing

- Tufts University: BS International Relations

Languages

- German

- Swedish-ish

- Spanish-ish

- French-ish

Nationality

- German & Swedish

Passions / Hobbies /Causes

- Mentor @ Wayra

- Mentor @ Masschallenge

CONTENT…

Benni

- Trailer

- Intro

- Early background

- Entrepreneurship

- Intrapreneurship

- Diversity

- Learning 

- Innovation roles

- Leadership traits

- Recruiters love strategy consultants

- Innovations

- Get out

Lucy

- Intro

- Business transformation 

- Future innovation 

- Partnerships

- Innovation for good

- Scary innovations

- Productivity secrets

Benni

- Definition of innovation 

- Innovations

- Structuring innovation  

- Failure

- Leadership innovation

CONNECTION...

- Benjamin Lickfett LinkedIn: https://www.linkedin.com/in/bennilickfett/

- Lucy Cooper LinkedIn: https://www.linkedin.com/in/lucy-cooper-7a4b0a10/

- Sandy Khan LinkedIn: https://www.linkedin.com/in/sandykhan/

COMMUNITY...

- Diageo: https://www.diageo.com/

- Accenture: https://www.accenture.co

- IN-CO. : http://www.in-co.co/

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PRODUCTION: 

- Creative Director, Jason Edwards https://www.linkedin.com/in/jedwards1/

- Sound Producer, Kerem Isnik https://www.linkedin.com/in/kerem-isik-a9376b23/

- Art Director, Saira Macleod https://www.linkedin.com/in/sairamacleod/

LISTEN across the web: https://linktr.ee/growinpodcast

LISTEN to this episode on YouTube: https://youtu.be/L6nn4alcPXs

WATCH MOMENTS from this episode on YouTube:

- Recruiter’s Love Strategy Consultants: https://youtu.be/lvoyRLeqkec

- Predicting Tomorrow’s Technology Trends: https://youtu.be/uEqk0ACh3GY

- Incremental VS Transformational Innovation: https://youtu.be/MboMUJ2aq6M

- Secrets Of Out Of The Bottle Innovation: https://youtu.be/kBrKNrkXf34

- Win by de-risking: https://youtu.be/2POBz9t7RJY

WATCH GROWIN PODCAST & GROWIN LIVE episodes on YouTube: https://www.youtube.com/user/mbaarena/videos

Got a question or recommend a future guest:

CONTACT SANDY KHAN ► sandy@in-co.co

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