【前瞻觀點】蘋果靠iPhone 16重回中國市場第一？
Update: 2024-09-11
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【數位趨勢醬子讀】聲鮮時采科技出品
看懂科技賽局：30堂開啟元宇宙商機的跨域人文課：https://reurl.cc/V134qy
▶蘋果發佈iPhone 16系列，但市場反應不算熱烈。此次發布重點放在AI技術“Apple Intelligence ”，而硬體創新乏力。中國市場的份額持續下滑，蘋果已跌出前五，面臨華為等競爭對手的強力挑戰。此外，全球經濟放緩導致高端手機需求減弱。雖然預計第三季度出貨量將有所增長，但全年銷量不容樂觀。創新停滯、價格高昂以及面臨新興技術的競爭，使蘋果在智能手機市場的優勢逐漸縮小，蘋果可藉iPhone16扳回一城？
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