【創新突圍】OMO創新策略,如何精準客製零時差?零售電商核心策略改從消費者開始
Update: 2024-11-22
Description
消費購物是我們的日常,但你有發現線上線下虛實整合已經悄悄步入新時代嗎?到底最貼近你我生活的零售產業從 O2O 到 OMO 策略做了哪些變動?消費市場又有哪些最新趨勢?更多精彩內容,請下載收聽本集「創新突圍」。
主持人:天下雜誌行銷會員商務中心總監 胡明顗(寶太太)
來賓:91APP 資深副總經理 汪君羽 Ed Wang
製作團隊:天下整合傳播部、天下實驗室
本集節目由 91APP 合作推薦
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