【天下零時差11.15.24】雙11毛利低、成長率也不高,憑什麼狂撒史上最殺優惠?電商沒說的兩件事
Update: 2024-11-14
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你清空購物車了嗎?雙11電商狂撒「史上最殺」,免運、4折、回饋70%樣樣來,這些浮誇優惠不見得吃得到,但消費者為何不介意?電商戰將、美而快總經理王志仁透露兩大關鍵。
文:王志仁
製作團隊:黃柏維
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