公關案例分享：Ｃ羅採訪擅自挪開可樂置入
Update: 2021-09-26
Description
2021年撇除醜聞外的的品牌公關危機，竟發生在蟬聯多年品牌價值第一的可口可樂公司，這到底是怎麼回事？
為什麼身為品牌贊助商，Ｃ羅卻在採訪時移除了可樂置入並拒絕與它同框？導致可口可樂股票下跌損失40億美金，而身為百年企業的可口可樂，是怎麼應對媒體及輿論的呢？
我們不討論Ｃ羅與品牌間的恩怨，單純就公關角度去看可口可樂的公關危機應對。
就像可口可樂的回應一樣「每個人都有選擇喜歡哪些飲料的權利」，如果你喜歡我的podcast記得點點關注喔～
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