读书嘉宾：“学习强国”学习平台编辑，国家一级翻译（笔译），并持有全国翻译专业资格水平考试（CATTI）二级口译证书。对外经济贸易大学硕士研究生毕业。出版译著《力量与体能训练全书》《燃烧脂肪 喂养肌肉》等。

英文文本：

Accelerate Media Integration

As the information society continues to develop, new media see their influence expanding.The number of internet users in China stands at 802 million, 98.3 percent of them mobile internet users. News apps and various social media have become primary information sources for many people, especially the young. And everyone can be a source. It is said that in the past, “people looked for information”. Now, “information follows people”. Therefore, we are facing an urgent need to boost media integration and build a framework that covers all media.

Our aim is to strengthen mainstream opinion, so as to consolidate a common base of political philosophy for all Party member sand people, uniting them and providing mental strength and public support for the realization of the Two Centenary Goals and the Chinese Dream of national rejuvenation.

I.  Fully Understand the Challenges and Opportunities in the Age of Media Integration

As we all know from historical records as it is stated in Lü’s Spring and Autumn Annals, “Emperor Yao set up a drum for people to beat and offer their advice, and Emperor Shun set up wooden boards for people to write down their criticisms.” Their purpose was to collect public opinion. In the late Qin Dynasty (221-206 BC) Chen Sheng and Wu Guang rose in revolt.They wrote a fabricated prophecy-“Chen Sheng will be king!” – on a piece of silk and hid it inside a fish for someone to discover. They also mimicked the barking of a fox, crying“Great Chu will rise again! Chen Sheng will be king!” Over time people came to believe it and began to support them. All this shows that the ancients knew well the importance of public opinion.

No cyber security, no national security. I have said this on many occasions. If we fail to adapt to the internet, we will not be in power for long. As the media keep developing on all fronts, they have taken on new features characterized by up-to-the-minute reporting, multi- dimensional coverage, widespread public participation, and targeted effect, bringing about profound changes in the means of communication and posing new challenges to our communication work.

We need to understand general trends to plan and act as required by the times. We need to accelerate media integration, so that our main stream media will have more extensive coverage, stronger guidance, higher public trust, and more influence. The aim is to create concentric circles of diffusion, online and offline, within which all the people will be united on the basis of common ideals, convictions, values,and moral standards, so that positive energy and mainstream values prevail.

II.  Fully Understand the Trends and Laws of Media Integration

Since the 18th CPC National Congress in 2012, we have emphasized the importance of guiding public opinion, giving priority to mobile media, improving media content, and promoting innovation. The integration of institutions and mechanisms, policies, procedures, technology and talent has been accelerated. Positive results have been achieved in building up integrated all-media matrices and in creating cross-media products.

Traditional and new media cannot replace each other; each serves its own purpose. They complement and promote each other with-out the question of one being primary and strong, while the other secondary and weak. To date, China has yet to tap the full potential of media integration. We need to keep moving towards integration and move faster from media plus to media integration. By optimizing the process and building new platforms, we aim to achieve effective integration of various media resources and production factors, such as content, technology applications, platforms, terminals and means of management.We need to facilitate qualitative changes, amplify efficiency, and create new types of mainstream media that are more influential and competitive.

I have said many times our major efforts in public discourse should be devoted to people. Where there are people, where our public communication should reach. As cyberspace has become such anew place, we should make it a priority to build public consensus there. At the same time,mobile internet has become a key channel for disseminating information. With such technologies as 5G, big data, cloud computing, internet of things, and artificial intelligence, it will enter a new stage of faster development. We must give priority to mobile media, improving state-owned communication platforms, while managing and making good use of commercial and social plat- forms. By means of mobile communication, the mainstream media will occupy the commanding heights in guiding public opinion and mentality, promoting culture, and serving the people.

Media intelligence is developing rapidly around the world. With a stronger sense of mission and urgency in bolstering our capability to guide public opinion, we need to make breakthroughs in the independent innovation of key technologies, exploring the application of artificial intelligence in news gathering, generating, distribution, reception and feedback. The use of algorithms must be managed in accordance with mainstream values for better guidance of public opinion.

To promote media integration we must avoid a one-size-fits- all approach, differentiating between traditional and new media, national and local media, government and commercial platforms, and mass and professional media. We should work to form an all-media communication framework featuring intensive use of resources,rational structures, differentiated development, coordination, and high efficiency.

Nothing can be accomplished with outrules and regulations. What- ever the form of the media,whether online or offline, “big screen” or “small screen”,none is beyond the rule of law. Those in charge of administration must fulfill their responsibilities and strengthen the management of new media in accordance with the law to ensure a cleaner cyberspace.

III.  Advance In-Depth Media Integration

The application of information technology has brought us a rare opportunity. We must use the results of the information revolution to build an integrated all-media communication framework at a faster rate.

I have said many times that creating positive energy is a general requirement, and exercising effective management a top priority. Now I want to add that proper application shows real competence. Media integration does not concern news organizations only. We need to turn our public resources– social, ideological and cultural, our big data on social governance, and our institutional strengths in policy-making into strengths for enhancing our mainstream opinion. We need to pay close attention to top-lev