麥當勞長年勝過肯德基,卻在非洲大陸被肯德基輾壓,為何肯德基在非洲的店家數遠超麥當勞
Update: 2023-07-09
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大家好,這裡是窮奢極欲,一個離不開錢的頻道
攤開全球速食業的統計報告,長年霸主是人們都很熟悉的麥當勞,在全世界共有4萬多家門市,相比之下,肯德基卻只有2萬7000多個據點,然而在遙遠的非洲,這兩家西方企業之間的戰況卻反向傾斜,當前非洲只有4個國家有麥當勞,分店總數約僅500間,而肯德基已在20多個非洲國家插旗,分點總數超過1200家,本期影片就來聊聊,肯德基如何在非洲戰場領先麥當勞,有趣的是,中國也出現了類似的現象
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