In this episode of Brain-Driven Brands, Nate and Sarah kick off Season 3 by reflecting on some of our favorite episodes from past seasons, share the lessons that stuck with us, and give you a preview of what's coming next. If you haven't listened to Brain Driven Brands for long, or if you jut wanna send your friend some good content this week, SEND THEM THIS.

🔑 Key Takeaways

• Why "just spending more on ads" is the wrong lever—and the surprising shift that actually drives scale.

• The one theme that secretly connected our favorite past episodes (storytelling, bias, and identity)… and why we didn't see it until now.

• A behind-the-scenes look at what we're building for Season 3—something we've never shared publicly before.

🔑 Episodes Referenced:

• The "When" Episode – about when people are primed to buy: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000675762314
   
   

  $100M Marketing Challenge – a live experiment episode: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000693460164
   
  The Orange Episode / Apples vs. Oranges – about the seriously shady business of orange juice vs apple juice (juice/consumables): https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000702690496
   
  Ford to Range Rover Episode – identity-based buying contrast episode: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000702997660
   
  Sarah Makes Snake Cry – a memorable/funny one that might change copywriting forever: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000710416478
   
  Gut Driven Brands – spinoff episode when Sarah was out, so Scotty & Nate ran it: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000679071306
   
  The "Because" Episode – got notable (kinda negative) listener reactions: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000687116891
   
  BONUS: BPE Episode – people couldn't get enough of this one: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000700103181
   
  BONUS: Valence of Testing – one of the best episodes we've done by far! https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000710416478

👉 Learn more how to apply psychology to your ads: skool.com/tether-lab

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

CoHost: Sarah Levinger

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg