ποΈ Episode 343 | Not Just National: How Local Grocers Are Winning Retail Media
Description
Regional grocers are emerging as powerful players in the retail media revolutionβand theyβre doing it by tapping into their physical footprints, community ties, and a βfortune of data.β
In this episode of Millennium Live, Ameet Srivastava from Quad joins us to explore how regional retailers are transforming the in-store experience with digital innovation, hyper-localized advertising, and smarter data strategies. From digital shelf messaging to real-world case studies like Vallarta Supermarkets, we dive into whatβs workingβand whatβs nextβfor retail media at the local level.
π‘ Topics include:
How in-store tech is reshaping shopper behavior
Why regional grocers are attracting national CPG attention
The impact of cookie deprecation on retail media networks
Real-world success stories from Quadβs In-Store Connect platform
Tips for grocers and brands building a retail media strategy
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